Tidjane has led and supported UI/UX, product, and design vision on small to large projects for companies like Adobe, Google, Yellow Pages, and more. With over nine years of experience in mobile/web craft, he aims to connect users’ needs and business goals to deliver creative and strategic design solutions.
Led UX/UI, design, and product vision for clients' projects and internal initiatives.
Managed projects from strategy and ideation to shipping.
Built and oversaw our team of talent and consultants.
Technologies: Sketch, InVision, Adobe Creative Suite
Founder, CEO & Creative Director
2015 - 2017
Created and developed Huactive, a digital creative agency focused on building human experiences and interactive storytelling.
Developed a multidisciplinary approach, tackling strategy (brand identity, product, and digital strategy), direction (creative, art, and content direction), design (experience, product, and interaction design), and technology (web/mobile development and VR/AR technology).
Owned UX design and UI optimization for a SaaS platform and digital products. I worked with development, product, and marketing teams. The process involved ideation, wireframes to high-fidelity mockups, and documentation with the product manager and various stakeholders.
Despite having many things in common, virtual, augmented, and mixed reality (VR/AR/MR) are not the same thing. Learn the essential differentiators, driving forces, and design considerations for these three promising cousin technologies.
How to Create Custom Loading Animations to Decrease Bounce Rates (Publication)
You probably wouldn't stare at a white screen on a site or app for more than a few seconds without a page load status or time indicator. A well-crafted loading animation helps you stay engaged while you wait. Toptal Design Editor Tidjane Tall will show you how Slack, Trello, and Flickr loading animations can be done with ease. You'll be able to apply what you learn to create your own branded loading animation from scratch.
How to Quickly Turn Boring Icons into Original Masterpieces (Publication)
Icons are critical to our designs, yet we download the same tired icon sets for every project.
To address this problem, Toptal Design Editor Tidjane Tall created this guide. In it, you'll learn how to add visual depth to your icons, and make them unique to the product they represent.
A Step-by-step Guide to UI Animation with Principle and Sketch (Publication)
Interfaces that have animations and transitions provide a better UX for app users, and stimulate user engagement. It’s becoming increasingly important to understand how to add motion to your designs, which is why we wrote today’s tutorial.
In it, Toptal Design Editor Tidjane Tall demonstrates how to craft effective UI animation techniques, using Principle for Mac, in a series of short videos.
A Step-by-step Guide to Designing Custom Illustrations Without Any Drawing Skills (Publication)
Many designers shy away from making their own custom illustrations for the fear that they don't have conventional drawing skills. What if we could show you how to make your own great custom illustrations, no sketching skills required? In this article, Toptal Design Blog Editor Tidjane Tall guides us through three step-by-step illustrations each with different styles.
The Super Simple Guide to Iconography (Publication)
We often hear that an image is worth a thousand words. Well, this applies very much to icons, which replace long sentences and words to optimize visual space, usability, and aesthetic.
In this article, Toptal Designer Tidjane Tall shows us how to create 10 custom icons in less than 10 seconds each (we promise). Knowing how to design your own icons can go a long way, so learn how to craft a set of simple and effective icons to upgrade your skillset.
Bachelor of Science degree in Web Design and Development