Tidjane led and supported UI/UX & Product Design vision on small to large projects for companies like Adobe, Google, Yellow Pages, and more. With over 8yrs experience on mobile/web craft, he aims to connect user needs and business goals to deliver creative and strategic design solutions. He combines user-focused design, creative direction, and storytelling to create engaging brands, products and digital experiences.
Working closely with the founder, dev lead and front-end team, I designed a gamified platform for financial and retirement planning (investment profile builder, forecast and overview dashboards).
Initially hired as a visual designer, I pushed the boundaries of the assignment by showing tangible ways to improve the experience from both UX and UI perspectives, including some product design best practices for higher conversion.
Technologies: Illustrator, InVision, Photoshop
Founder & Creative Director
2015 - 2016
Created and developed Huactive, a digital creative agency focused on building human experiences and interactive storytelling.
Developed a multidisciplinary approach, tackling strategy (brand identity, product & digital strategy), direction (creative, art & content direction), design (experience, product & interaction design), and technology (web/mobile development & VR/AR technology).
Given charge of UX Design and UI optimization for SaaS platform and digital products. I worked with development, product, and marketing teams. The process involved ideation, wireframes to high-fidelity mockups, and documentation with product manager and various stakeholders.
Contributed to strategic Digital Marketing efforts over several campaigns, the repositioning of the brand, and value proposition. Within less than a year it translated into leads generation and sales growth.
Technologies: Photoshop, Illustrator, InDesign, After Effects, Flash
Web / Graphic Designer & Illustrator
2008 - 2013
Worked on web design, branding, advertising, layout design, typography, digital painting, vector illustration, and 3D conception.