Tidjane led and supported UI/UX & Product Design vision on small to large projects for companies like Adobe, Google, Yellow Pages, and more. With over 8 years of experience in mobile/web craft, he aims to connect users needs and business goals to deliver creative and strategic design solutions. He combines user-focused design, creative direction, and storytelling to create engaging brands, products and digital experiences.
I created a brand identity, a new website and proposed an app redesign for a SaaS & App marketplace.
I also leveraged my HTML and CSS skills to help integrate some of the designs updates into their web platform.
Technologies: Photoshop, Illustrator, HTML, CSS
BetaSmartz (via Toptal)
2016 - 2016
Working closely with the founder, dev lead and front-end team, I designed a gamified platform for financial and retirement planning (investment profile builder, forecast and overview dashboards).
Initially hired as a visual designer, I pushed the boundaries of the assignment by showing tangible ways to improve the experience from both UX and UI perspectives, including some product design best practices for higher conversion.
Technologies: Illustrator, InVision, Photoshop
Founder & Creative Director
2015 - 2016
Created and developed Huactive, a digital creative agency focused on building human experiences and interactive storytelling.
Developed a multidisciplinary approach, tackling strategy (brand identity, product & digital strategy), direction (creative, art & content direction), design (experience, product & interaction design), and technology (web/mobile development & VR/AR technology).
Given charge of UX Design and UI optimization for SaaS platform and digital products. I worked with development, product, and marketing teams. The process involved ideation, wireframes to high-fidelity mockups, and documentation with product manager and various stakeholders.
Icons are critical to our designs, yet we download the same tired icon sets for every project.
To address this problem, Toptal Design Editor Tidjane Tall created this guide. In it, you'll learn how to add visual depth to your icons, and make them unique to the product they represent.
A Step-by-step Guide to UI Animation with Principle and Sketch (Publication)
Interfaces that have animations and transitions provide a better UX for app users, and stimulate user engagement. It’s becoming increasingly important to understand how to add motion to your designs, which is why we wrote today’s tutorial.
In it, Toptal Design Editor Tidjane Tall demonstrates how to craft effective UI animation techniques, using Principle for Mac, in a series of short videos.
A Step-by-step Guide to Designing Custom Illustrations Without Any Drawing Skills (Publication)
Many designers shy away from making their own custom illustrations for the fear that they don't have conventional drawing skills. What if we could show you how to make your own great custom illustrations, no sketching skills required? In this article, Toptal Design Blog Editor Tidjane Tall guides us through three step-by-step illustrations each with different styles.
The Super Simple Guide to Iconography (Publication)
We often hear that an image is worth a thousand words. Well, this applies very much to icons, which replace long sentences and words to optimize visual space, usability, and aesthetic.
In this article, Toptal Designer Tidjane Tall shows us how to create 10 custom icons in less than 10 seconds each (we promise). Knowing how to design your own icons can go a long way, so learn how to craft a set of simple and effective icons to upgrade your skillset.