Tiernan Cutler, Designer in Florence, Metropolitan City of Florence, Italy
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Tiernan Cutler

Verified Expert  in Design

Designer

Location
Florence, Metropolitan City of Florence, Italy
Toptal Member Since
July 19, 2021

Tiernan is an American designer living in Italy. She has a master's degree in graphic design and is certified in UI/UX design. She has a background in sales and marketing, managing remote teams of 35 members spread across Europe. Tiernan aims to use her visual design foundation to deliver aesthetically pleasing designs and anticipate users' and stakeholders' needs while providing high-quality, seamless experiences.

Portfolio

Work Experience

Product and Visual Designer

2017 - PRESENT
Freelance
  • Redesigned a healthcare service mobile app from scratch as the sole designer. Took their rebranding and redid all marketing material and pitch decks to collaborate with large partners like Best Buy, landing pages, and their internal admin website.
  • Developed the concept, graphic design layout, and copy for "College Survival Guide," adopted by Clorox as their online, nationwide back-to-school campaign.
  • Worked on everything from concept to completion regarding the UX design and UI elements for the Chef Connect app, including user journeys, wireframes, prototyping, user testing, and branding.
  • Designed the brand identity and label design for a new olive oil company based in Florence.
  • Rebranded the UI/UX of multiple companies' websites to increase sales.
Technologies: Adobe Experience Design (XD), Figma, Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Web UI Design, Web UX Design, UX Research, Product Design, Web UX, Responsive Web Design (RWD), Web Design, Web App Design, User Experience (UX), Rapid Prototyping, Visual Design, Design, UI Design, UX Wireframes, Layout Design, Landing Page Design, eCommerce, Mobile UI Design, Mobile UX Design, System Design, Promotional Leaflets & Flyers, Email Template Design, Email Design, Design Systems, User Personas, User Stories, Mobile Design, iPad, Brand Design, Brand Strategy, Art Direction, Brand Guidelines, Pitch Decks, Presentation Design, Marketing Design, Social Media, Digital Newsletters, Conversion Rate Optimization (CRO), Tourism, Conversion Rate, Prototyping, Android, Print Ads, PowerPoint Design, Color Theory, Advertisement Design, WordPress Design, Print Design, User Onboarding, Component Libraries, Hotjar, Journey Mapping, Mobile, Stakeholder Interviews, Dashboards, Data Visualization, Branding, Apps, Brochures, Brochure Design, Print Media, Squarespace, Usability, Illustration, Food & Beverage, Mockups, Responsive Design, Sitemaps, No-code Development, High-fidelity Prototypes, Copywriting, Health & Wellness, Content Design, Sales & Marketing, Marketplaces, Consumer Products, Ads, Corporate Design, B2B, Tone of Voice, Search Engine Optimization (SEO), Professional Services

UX/UI Designer

2021 - 2023
Remote Year
  • Was responsible for owning all design projects from concept to completion as the sole designer supporting seven developers in the company.
  • Redesigned Remote Year's responsive website completely using our own CMS platform.
  • Designed the administrative back office to manage departures, capacities, clients, and inventory.
  • Designed new marketing email templates to be used by the marketing, product, and delivery teams.
  • Wrote scripts and conducted user interviews, research, and testing upon the launch of new features.
  • Collaborated with stakeholders to ensure all delivery requirements were met.
  • Prepared and gave company-wide presentations communicating new feature releases.
Technologies: Figma, Adobe UX, User Flows, User Testing, User Research, User Interviews, Web UX, Mobile UX, Mobile UI, Web UI, Responsive Web Apps, Jira, Contentful, Canva, Responsive Web Design (RWD), Web Design, Web App Design, User Experience (UX), Rapid Prototyping, Design, UI Design, UX Wireframes, Layout Design, Landing Page Design, eCommerce, Landing Pages, Dashboard Design, Mobile UI Design, Mobile UX Design, HubSpot, System Design, Email Template Design, Email Design, WordPress, Design Systems, User Personas, User Stories, Mobile Design, iPad, iOS, Brand Strategy, Brand Guidelines, Pitch Decks, Presentation Design, Marketing Design, Social Media, Digital Newsletters, Conversion Rate Optimization (CRO), Tourism, Conversion Rate, Atomic Design, Prototyping, Android, Print Ads, PowerPoint Design, Color Theory, Advertisement Design, User Onboarding, Component Libraries, Hotjar, Journey Mapping, Mobile, Stakeholder Interviews, Dashboards, Data Visualization, Webflow, Branding, Apps, Best Practices in Design, Usability, Mockups, Responsive Design, Sitemaps, No-code Development, High-fidelity Prototypes, Email Marketing, Copywriting, Content Design, Marketplaces, Consumer Products, Ads, Corporate Design, B2B, Tone of Voice, Search Engine Optimization (SEO), Professional Services

Sales Director

2018 - 2021
Bus2alps
  • Managed a sales team of 35 divided between Florence, Rome, Barcelona, and Prague.
  • Developed and executed the company's B2B sales strategies.
  • Analyzed weekly sales reports and pipelines to achieve quarterly growth targets.
  • Oversaw city managers to ensure staff development and positive performance. During my first year as sales manager, I increased annual earnings by 28% by refining and implementing new B2B sales strategies for campaigns.
Technologies: Sales Pages, B2C, B2B Lead Generation, eCommerce, Promotional Leaflets & Flyers, Leadership, Art Direction, Pitch Decks, Presentation Design, Tourism, PowerPoint Design, Stakeholder Interviews, Copywriting, Sales & Marketing, Consumer Products

Design Director

2012 - 2021
Bus2alps
  • Created brand identity, including colors, typography, language used in marketing materials, and other assets.
  • Managed a design team of four to oversee and partake in creation for social, web, email marketing, and print design needs.
  • Designed the UX and UI of the website to increase product visibility and create a more efficient booking process.
  • Designed from concept to completion the tri-annual 80-page brochures, exposition display material for worldwide travel fair.
  • Collaborated with the operations and marketing departments to launch new products and create cross-platform promotional materials.
Technologies: Adobe Illustrator, Adobe Photoshop, Adobe Experience Design (XD), Adobe InDesign, Web UI Design, Web UX Design, UX Research, Product Design, Web UX, Responsive Web Design (RWD), Web Design, Web App Design, User Experience (UX), Visual Design, Design, UI Design, Layout Design, eCommerce, Mobile UI Design, Mobile UX Design, Promotional Leaflets & Flyers, Email Template Design, Email Design, WordPress, Leadership, Design Leadership, User Stories, Mobile Design, iPad, iOS, Brand Design, Brand Strategy, Art Direction, Brand Guidelines, Pitch Decks, Presentation Design, Marketing Design, Social Media, Digital Newsletters, Tourism, Print Ads, PowerPoint Design, Color Theory, Advertisement Design, WordPress Design, Print Design, Hotjar, Mobile, Stakeholder Interviews, Data Visualization, Branding, Best Practices in Design, Brochures, Brochure Design, Print Media, Mockups, Responsive Design, Sitemaps, Email Marketing, Copywriting, Content Design, Consumer Products, Ads, Corporate Design, B2B, Tone of Voice, Professional Services

Graphic Designer

2012 - 2015
Outdoor Interlaken
  • Developed and designed their first brochure—60+ pages in both German and English.
  • Designed the van decal design used for passenger excursions.
  • Designed other print material: pamphlets, business cards, tri-folds, window decals, exposition roll-ups, flags, and more.
Technologies: Adobe InDesign, Adobe Photoshop, Adobe Illustrator, Web UI Design, Web UX Design, Visual Design, Design, Layout Design, eCommerce, Promotional Leaflets & Flyers, Brand Design, Brand Guidelines, Tourism, Print Ads, PowerPoint Design, Color Theory, Advertisement Design, Print Design, Best Practices in Design, Brochures, Brochure Design, Print Media, Mockups, Consumer Products

Bugle Editor-in-Chief

2007 - 2011
Bowdoin College
  • Promoted from staffer to layout editor within three months, where I designed layout templates for all 460 pages.
  • Assisted with shooting school events to be published: sports games, ceremonies, exhibitions, graduations, etc.
  • Promoted to editor-in-chief after one year, where I oversaw a team of eight copywriters, photographers, and designers.
  • Increased ad sales by 40% between 2008-2010, allowing for a larger printing budget and higher-quality products.
  • Worked closely with Johnston's publishing agency to build out the book's design ladder, print deadlines, and budget.
Technologies: Adobe InDesign, Adobe Photoshop, Adobe Illustrator, Photography, Visual Design, Design, Layout Design, Promotional Leaflets & Flyers, Leadership, Design Leadership, Brand Guidelines, Color Theory, Print Design, Best Practices in Design, Brochures, Brochure Design, Print Media
2011 - 2012

Master's Degree in Graphic Design

Florence Institute if Design International - Florence, Italy

2007 - 2011

Bachelor of Arts Degree in Art History

Bowdoin College - Brunswick, Maine, USA

MARCH 2024 - PRESENT

AI-Powered UX Design: How to Elevate Your UX Career

Interaction Design Foundation

FEBRUARY 2021 - PRESENT

UX Design Program

CareerFoundry

Tools

Adobe Experience Design (XD), Adobe InDesign, Adobe Illustrator, Adobe Photoshop, Figma, Hotjar, Wix, Canva, Mailchimp, Jira, Adobe Creative Suite

Platforms

Mobile, WordPress, iOS, Web, Contentful, Android, Webflow

Industry Expertise

Sales & Marketing, Consumer Products, Travel & Leisure, Food & Beverage, Health & Wellness, Professional Services

Languages

HTML, CSS

Other

UX Design, Mobile UI, Mobile UX, UI Design, User Flows, User Research, User Interviews, Data Analysis, Graphic Design, Digital Design, Photography, Sales Pages, B2C, B2B Lead Generation, UI Design Standards & Best Practices, Branding, Websites, Brochure Design, Product Design, Travel, Print Design, Responsive Web Design (RWD), User Interface (UI), Web Design, Visual Design, Design, UX Wireframes, Layout Design, Landing Page Design, Landing Pages, Mobile UI Design, Mobile UX Design, HubSpot, Promotional Leaflets & Flyers, Email Template Design, Email Design, Leadership, User Personas, User Stories, Mobile Design, Brand Design, Art Direction, Pitch Decks, Presentation Design, Marketing Design, Digital Newsletters, Tourism, Print Ads, Stakeholder Interviews, Best Practices in Design, Brochures, Print Media, No-code Development, Web UI, Web UX, User Testing, Prototyping, Web App UI, Web UI Design, Web UX Design, UX Research, Web App Design, User Experience (UX), Rapid Prototyping, eCommerce, Dashboard Design, System Design, Design Leadership, Design Systems, iPad, Case Studies, Brand Strategy, Brand Guidelines, Social Media, Atomic Design, PowerPoint Design, Color Theory, Advertisement Design, Component Libraries, Journey Mapping, Apps, Squarespace, Usability, Mockups, Responsive Design, High-fidelity Prototypes, Content Design, Marketplaces, Ads, Corporate Design, B2B, Tone of Voice, Front-end, App UX, App UI, User Journeys, Style Guides, Logo Design, App Design, Newsletter Design, Social Media Design, Creative Concept Development, UX Branding, UI Branding, Affinity Mapping, Card Sorting, Language Learning, Personas, Travel Design, Instagram, Mobile First, UX Audits, Packaging, Package Design, Business Card Design, Typography, Mood Boards, Competitor Analysis & Profiling, Wireframing, Pencil Sketches, Adobe UX, Responsive Web Apps, Conversion Rate Optimization (CRO), Conversion Rate, WordPress Design, User Onboarding, Dashboards, Data Visualization, Healthcare Services, Illustration, Sitemaps, Email Marketing, Copywriting, Artificial Intelligence (AI), Search Engine Optimization (SEO)

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