
Timilehin Odunlami
Verified Expert in Design
Designer
Lagos, Nigeria
Toptal member since September 21, 2022
Timilehin is a product designer with over four years of experience working on a plethora of brands and products. He is passionate about helping businesses build and provide the best experiences, products, and services for their users, clients, and customers.
Portfolio
Work Experience
Product Designer
Asiko Energy Holdings Limited
- Identified and addressed critical pain points, including a 10% loss incurred on a single transaction, through user research sessions.
- Accomplished a 100% stakeholder approval rate by developing interactive prototypes and facilitating user testing and review sessions, underscoring the design's effectiveness.
- Joined product sprints to discover current user pain points surrounding the pre-existing supply chain process.
- Revamped the user experience of the supply chain and logistics management software.
- Created a design system for the supply chain and logistics management sofware.
Website UI Designer
VeriPass
- Delivered a comprehensive redesign of Veripass.org within a 6-day timeframe, expanding the site from a single page to seven fully responsive pages, totaling 15 unique layouts across desktop and mobile platforms.
- Designed and implemented 15 responsive layouts, ensuring optimal user experience across both desktop and mobile devices, which facilitated a seamless launch of the client's product.
- Developed a scalable design system, including reusable components and consistent styling guidelines, to streamline future updates and maintain brand consistency.
- Enhanced user engagement by incorporating interactive elements and clear calls-to-action, resulting in improved navigation and user flow throughout the site.
- Collaborated closely with the client to align the website's aesthetics and functionality with their brand identity and business goals, ensuring a cohesive and effective online presence.
- Conducted usability testing on the redesigned site, gathering feedback that informed final adjustments and validated design decisions.
- Achieved a successful website launch in alignment with the client's product release schedule, contributing to increased user acquisition and positive stakeholder feedback.
Product Design Lead
Better Brydge Technologies
- Led the redesign of the product's user interface, enhancing user experience and increasing engagement.
- Updated key brand elements, aligning visual identity with business goals to strengthen brand recognition.
- Directed the creative approach for the company's pitch presentation, contributing to a successful fundraising effort.
Product Designer
Carril
- Produced a compelling pitch deck for the agency's platform, resulting in an impressive 20% opt-in rate from key stakeholders.
- Led the rebranding and redesign of the agency's brand identity and website, resulting in significant SEO improvements for both the agency and its website.
- Developed a comprehensive component library for the design of the task management web app.
- Made engaging designs for the agency's social media promotion on platforms like Instagram, Facebook, and Twitter, resulting in a significant increase of approximately 20% in leads and client acquisition.
- Built a design system with a component library for the project management web app.
Brand Designer
Spritz
- Ran a competitive audit into similar brands and services to understand the industry and how to approach the project.
- Created archetypes and developed a personality and tone of voice for the brand during the brand research stage of the project.
- Constructed a mood board for the brand and tested concepts that narrowed down the direction for the brand's identity.
- Designed the brand's primary and secondary logotypes, color palette, typography, and imagery.
- Explored and designed a number of touch points for extending the brand's identity through social media, stationary, and promotional media.
Product Designer
Punto Activewear
- Designed the identity of the activewear brand, including color, typography, and pattern, and extended the identity for use in stationary and other assets.
- Created the design template for producing the brand's merchandise—the activewear, and led the process.
- Created designs to promote the brand and its primary product—the merchandise on billboards, flyers, posters, rollup banners in gyms, the storefront way-finder, and the storefront logo.
Brand Designer
NeuralFarms
- Organized a remote mini-sprint session to kick-start the brand identity process and documented key takeaways from the session.
- Made a competitive audit of similar and competitor brands in the market in the research and discovery stage and used insights from the sprint to develop the brand's core values, positioning, and personality.
- Brainstormed logo ideas and direction for the brand with the help of a mood board. Created drafts of these ideas and presented them to key stakeholders.
- Developed the preferred draft and extended the brand's identity by creating logo variations to allow for a responsive brand identity.
- Built a comprehensive brand identity guide, including colors, typography, logo usage, and other assets.
Education
Bachelor's Degree in Physics
Federal University of Agriculture, Abeokuta - Ogun, Nigeria
Certifications
Foundations of User Experience (UX) Design
Google | via Coursera
Skills
Tools
Google Meet, Slack, Miro, Jira, Whimsical, Rive, Sketch, Adobe Illustrator, Adobe Photoshop, Asana, Google Docs
Platforms
Figma, iOS, Web, Salesforce, Webflow
Industry Expertise
Professional Services, Information Technology, Health & Wellness
Languages
HTML, CSS, Python
Other
Brand Identity, UI Design, User Experience (UX), Web UI Design, Branding, Logo Design, User Interface (UI), Digital Brand Identity, UX Design, Brand Books, Microsoft Teams, Product Design, Brand Design, Presentations, Custom Logos, Presentation Design, Design Systems, Prototyping, User Experience Design, Dashboard Design, UI Components, Web App Design, WebApp, Electrical Design, Monday.com, Web UI, International Trade, Web UX, UX Strategy, MVP Design, Illustration, Marketing Automation, Usability Testing, Direct to Consumer (D2C), Lean UX, White Label Design, Microcopy, Product Detail Pages, Content Management Systems (CMS), Analytics, Marketing Tools, Business Intelligence (BI), Team Management, Databases, Low Code, Best Practices in Design, Conversion Rate, User Interviews, Data-informed Visual Design, Agile, Wireframing, Conversion Rate Optimization (CRO), Layout, UI Libraries, UI Pattern Library, Design Leadership, Product Discovery, Consumer Behavior, User Engagement, Motion Design, Product Pages, Customer Journeys, Layout Design, User Validation Testing, Rapid Prototyping, User Onboarding, Responsive Web Apps, Interaction Design (IxD), Animated Prototypes, Animation, Microinteractions, Animated Interactions, Mobile Applications, User Journeys, Web App Testing, Fintech, Apps, Interactive UI, System Design, Heuristic Analysis, Discovery Workshops, Web Animation, Usability, Medtech, UX Wireframes, Visual Design, Project Management, UX Research, Brand Guidelines, User Research, User Flows, Notion
Experience
- Brand Identity - 5 years
- Presentations - 4 years
- Product Design - 4 years
- Design Systems - 4 years
- Figma - 4 years
- UX Design - 4 years
- UI Design - 4 years
- Web UI Design - 3 years
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