Toka is available for hire
Hire TokaToka Mamrikishvili
Verified Expert in Design
Designer
Location
Barcelona, Spain
Toptal Member Since
April 2, 2020
Toka is a highly experienced UI, UX, and graphic designer with a focus on the retail, advertising, and gambling industries, where he has crafted many signature projects. His work has been shown on Netflix and re-energized the client experience at the Bank of Georgia by creating exciting new design standards. Toka also won an award in the Cannes Lions International Festival of Creativity for his work with the Georgian National Tourism Administration.
Portfolio
Work Experience
Digital Product Designer
2022 - PRESENT
Karla
- Conducted user-centric testing and interviews, which helped us enhance current screens and make them more friendly for our target audience.
- Created mobile app wireframes for upcoming product updates and features.
- Built a design system from scratch. Created all the crucial components for easier product improvement implementation, optimizing the design process.
- Crafted and animated 2D designs, icons, and micro-elements to be implemented in the app for a more fun and smooth customer experience.
- Designed the company website, including the UI and micro-animations.
Technologies: Adobe After Effects, Figma, Adobe Illustrator, Adobe Photoshop, iOS, Android, Adobe Creative Suite, Email Template Design, Mobile Prototypes, Mockups, Mobile App Design, Notion, B2B, Rapid Prototyping, Startups, Research, Responsive Web Apps, Web UX Design, Web UI Design, MVP Design, Color Palettes, Component Libraries, User Experience Design, Presentation Design, Motion Graphics, User Research, Best Practices in Design, Dashboard Design, UI Prototyping, Dashboards, Data Visualization, Style Guides, Adobe Suite, A/B Testing, Mobile UX, Native Mobile Apps, Design Guidelines, Design Documentation, Agile, Miro, Process Mapping, User Stories, User Testing, User-centered Design (UCD), Journey Mapping, Web, Minimum Viable Product (MVP), Consumer Products
Senior Product Designer
2021 - 2022
JoyBird
- Defined the experience and visual design of user interfaces as they underwent a complete reimagining.
- Worked on a team of creative and smart people and operated with various groups in the organization, such as Design, Product Management, Marketing, and Branding.
- Used skills and knowledge to influence how products get developed and, most importantly, was an advocate for user needs.
- Developed innovative digital experiences with the core team that facilitated a 1:1 conversation with users.
- Collaborated with the engineers' team frequently to achieve the best result.
- Created micro animations to implement on the website and make the user journey more attractive.
Technologies: Design Systems, Product Design, UX Design, Figma, eCommerce Design, Branding, Adobe After Effects, eCommerce, User Experience (UX), Art Direction, Digital Product Design, Process Management, eCommerce UI, eCommerce UX, Marketplace Design, UI Style Guides, UX Audits, Landing Page Design, UI Animation, Delivery, Product Roadmaps, Adobe Creative Suite, Email Templates, Email Template Design, Mockups, Notion, Rapid Prototyping, Research, Web UX Design, Web UI Design, MVP Design, Color Palettes, Component Libraries, User Experience Design, Presentation Design, Motion Graphics, User Research, Best Practices in Design, UI Prototyping, Dashboards, Data Visualization, Style Guides, Adobe Suite, A/B Testing, Marketplaces, Mobile UX, Design Guidelines, Design Documentation, Agile, Miro, Process Mapping, User Stories, Enterprise System Design, User Testing, User-centered Design (UCD), Design Workshops, Jira, Journey Mapping, Web, Minimum Viable Product (MVP), Consumer Products
Art Director
2019 - 2020
Nexus Group Enterprises
- Managed design processes and curated a design team consisting of five designers.
- Upgraded product visuals to help product owners plan new promotions and tournaments assisted by better visual language, which resulted in more engagement.
- Created a style guide from scratch. Designed every process and visual element used on our new website.
- Redesigned the Crypto Casino website. The new version integrated modern and high-end features to make the players' journey more enjoyable.
- Built the Sports Booking platform. Designed a mobile version, where I planned the UI and UX, collaborating with the product owner to deliver the final version.
- Developed user flows and prototypes for new products and features.
- Refined all the materials to deliver to the development team.
- Arranged meetings with designers and product owners to discuss and renovate new ideas and concepts.
Technologies: Cinema 4D, Figma, Adobe After Effects, Adobe Illustrator, Adobe Photoshop, Zeplin, Adobe Experience Design (XD), Task Management, Web App UI, User Experience (UX), Art Direction, Digital Product Design, Process Management, UI Style Guides, Landing Page Design, UI Animation, Product Roadmaps, Adobe Creative Suite, Email Templates, Email Template Design, Blockchain, Mockups, Rapid Prototyping, Research, Responsive Web Apps, Web UX Design, Web UI Design, MVP Design, Color Palettes, User Experience Design, Motion Graphics, User Research, Best Practices in Design, Brand Guidelines, Dashboard Design, UI Prototyping, Dashboards, Data Visualization, Style Guides, Logo Design, Adobe Suite, Marketplaces, Design Guidelines, Design Documentation, Agile, Miro, Process Mapping, User Stories, Enterprise System Design, User Testing, User-centered Design (UCD), Design Workshops, Jira, Journey Mapping, Web, Minimum Viable Product (MVP)
Lead UI/UX Designer
2018 - 2019
DDB - Betterfly
- Built user flows based on a business needs for a dedicated project.
- Designed UI/UX and led the working process with the client for a newly formed retail bank. Created approximately 300+ screens, including a mobile adaptation.
- Managed design processes, scheduled upcoming tasks, and planned future projects with the design team.
Technologies: Figma, InVision, Adobe After Effects, Adobe Illustrator, Adobe Photoshop, Zeplin, Adobe Experience Design (XD), User Experience (UX), Digital Product Design, Process Management, Landing Page Design, UI Animation, Product Roadmaps, Adobe Creative Suite, Email Templates, Email Template Design, Mobile Prototypes, Mockups, Rapid Prototyping, Web UX Design, MVP Design, Color Palettes, User Experience Design, Presentation Design, Best Practices in Design, Brand Design, Brand Guidelines, Logo Design, Adobe Suite, Design Workshops, Booking Systems, Journey Mapping, Web, Minimum Viable Product (MVP), Entertainment & Leisure
UI/UX Designer
2018 - 2018
Bank of Georgia
- Worked on lo- and hi-fi wireframes and created an advanced prototype.
- Created new features to improve the digital sale of bank products.
- Helped create one of the biggest digital style guides in my career. Designed all the organisms and elements, which later became the foundational base used for future services and updates.
- Designed the UI/UX of corporative internet banking with my team.
- Worked on updates and revamped mobile banking, including brand-new features.
- Designed the UI/UX for the websites "Fintech" and "Tender."
Technologies: Adobe Illustrator, Adobe Photoshop, Axure, Zeplin, Sketch, Mobile App Design, User Experience (UX), Digital Product Design, Web App Design, Landing Page Design, Product Roadmaps, Adobe Creative Suite, Mobile Prototypes, Mockups, Rapid Prototyping, Responsive Web Apps, Web UX Design, Color Palettes, User Experience Design, Presentation Design, Best Practices in Design, Brand Guidelines, Dashboard Design, Adobe Suite, Native Mobile Apps, Design Systems, Design Guidelines, Design Documentation, Agile, Process Mapping, User Stories, User Testing, User-centered Design (UCD), User Research, Journey Mapping, Web, Minimum Viable Product (MVP)
Lead UI/UX Designer
2017 - 2018
Leavingstone
- Developed prototypes and planned the design work processes.
- Negotiated with clients about UX planning. Delivered final product.
- Assisted the development team after the design creation process.
- Designed the UI/UX for the first full-length movie filmed and produced in Georgia, which was shown on Netflix.
Technologies: InVision, Adobe After Effects, Adobe Illustrator, Adobe Photoshop, Zeplin, Adobe Experience Design (XD), User Experience (UX), Digital Product Design, Landing Page Design, Product Roadmaps, Adobe Creative Suite, Mobile Prototypes, Mockups, User Experience Design, Brand Design, Brand Guidelines, Logo Design, Adobe Suite, Social Media, Marketplaces, Native Mobile Apps, Design Workshops, Booking Systems, Web, Entertainment & Leisure
UI/UX Designer
2017 - 2017
UNIT9
- Designed user flows and created an advanced prototype.
- Created an AR application for Nesquik. Worked with an international team.
- Refined all files for development and curated the whole hand-off process.
- Worked with three different globally distributed teams; design, task management, and product owners.
Technologies: Adobe After Effects, Adobe Illustrator, Adobe Photoshop, Zeplin, Sketch, User Experience (UX), Digital Product Design, Landing Page Design, Product Roadmaps, Adobe Creative Suite, Mockups, User Experience Design, Brand Design, Brand Guidelines, Adobe Suite, Design Workshops, Web, Entertainment & Leisure
Lead UI/UX Designer
2016 - 2017
Windfor's Communication
- Worked with various companies from different industries. Examined many unknown facts and details during the design process.
- Designed the product and interactive website for the Georgian National Tourism Administration. The campaign won first silver in the Cannes Lions International Festival of Creativity.
- Created a new team dedicated to working on all design aspects for website planning. Prior to my arrival, the agency did not have a UI/UX service.
Technologies: Adobe After Effects, Adobe Illustrator, Adobe Photoshop, Sketch, User Experience (UX), Digital Product Design, Product Roadmaps, Adobe Creative Suite, Mockups, User Experience Design, Adobe Suite, Social Media, Design Workshops, Web, Entertainment & Leisure
Head of the Design Department
2013 - 2016
Adjarabet
- Developed complex user flows, wireframes, and prototypes.
- Innovated and designed a brand new gaming lobby that serves over ten types of live games, acquiring over 100,00 daily users/players. The product brings users a new level of gaming and offers many exciting features.
- Redesigned the website and created a visual language that the company didn't yet have.
- Created integrated promotional pages, which had never been done before in our region or by our competitors.
- Managed the design team and delivered the product to marketing after internal design processes and discussions with my team.
- Created different types of products, like the Sports Video Tube and Sports Live Streaming, to show a new perspective of the company and deliver quality content to our users.
Technologies: Axure, Adobe After Effects, Adobe Illustrator, Adobe Photoshop, Task Management, Web App UI, Mobile App Design, User Experience (UX), Digital Product Design, Process Management, Adobe Creative Suite, Mockups, Gaming, Adobe Suite, Social Media, Web, Entertainment & Leisure
Education
2013 - 2017
Bachelor of Law Degree in Law and Justice Administration
University of Georgia - Tbilisi, Georgia
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