Toka is a highly experienced UI, UX, and graphic designer with a focus on the retail, advertising, and gambling industries, where he has crafted many signature projects. His work has been shown on Netflix, re-energized the client experience at the Bank of Georgia by creating exciting new design standards, and won an award in the Cannes Lions International Festival of Creativity for his work with the Georgian National Tourism Administration.
Defined the experience and visual design of user interfaces as they underwent a complete reimagining.
Worked on a team of creative and smart people and operated with various groups in the organization, such as Design, Product Management, Marketing, and Branding.
Used skills and knowledge to influence how products get developed and, most importantly, was an advocate for user needs.
Developed innovative digital experiences with the core team that facilitated a 1:1 conversation with users.
Collaborated with the engineers' team frequently to achieve the best result.
Created micro animations to implement on the website and make the user journey more attractive.
Technologies: Design Systems, Product Design, UX Design, Figma, eCommerce Design, Branding, Adobe After Effects, eCommerce, User Experience (UX), Art Direction, Digital Product Design, Process Management, eCommerce UI, eCommerce UX, Marketplace Design, UI Style Guides, UX Audits, Landing Page Design, UI Animation
2019 - 2020
Nexus Group Enterprises
Managed design processes and curated a design team consisting of five designers.
Upgraded product visuals to help product owners plan new promotions and tournaments assisted by better visual language, which resulted in more engagement.
Created a style guide from scratch. Designed every process and visual element used on our new website.
Redesigned the Crypto Casino website. The new version integrated modern and high-end features to make the players' journey more enjoyable.
Built the Sports Booking platform. Designed a mobile version, where I planned the UI and UX, collaborating with the product owner to deliver the final version.
Developed user flows and prototypes for new products and features.
Refined all the materials to deliver to the development team.
Arranged meetings with designers and product owners to discuss and renovate new ideas and concepts.
Technologies: Cinema 4D, Figma, Adobe After Effects, Adobe Illustrator, Adobe Photoshop, Zeplin, Adobe Experience Design (XD), Task Management, Web App UI, User Experience (UX), Art Direction, Digital Product Design, Process Management, UI Style Guides, Landing Page Design, UI Animation
Lead UI/UX Designer
2018 - 2019
DDB - Betterfly
Built user flows based on a business needs for a dedicated project.
Designed UI/UX and led the working process with the client for a newly formed retail bank. Created approximately 300+ screens, including a mobile adaptation.
Managed design processes, scheduled upcoming tasks, and planned future projects with the design team.
Technologies: Figma, InVision, Adobe After Effects, Adobe Illustrator, Adobe Photoshop, Zeplin, Adobe Experience Design (XD), User Experience (UX), Digital Product Design, Process Management, Landing Page Design, UI Animation
2018 - 2018
Bank of Georgia
Worked on lo- and hi-fi wireframes and created an advanced prototype.
Created new features to improve the digital sale of bank products.
Helped create one of the biggest digital style guides in my career. Designed all the organisms and elements, which later became the foundational base used for future services and updates.
Designed the UI/UX of corporative internet banking with my team.
Worked on updates and revamped mobile banking, including brand-new features.
Designed the UI/UX for the websites "Fintech" and "Tender."
Technologies: Adobe Illustrator, Adobe Photoshop, Axure, Zeplin, Sketch, Mobile App Design, User Experience (UX), Digital Product Design, Web App Design, Landing Page Design
Lead UI/UX Designer
2017 - 2018
Developed prototypes and planned the design work processes.
Negotiated with clients about UX planning. Delivered final product.
Assisted the development team after the design creation process.
Designed the UI/UX for the first full-length movie filmed and produced in Georgia, which was shown on Netflix.
Technologies: InVision, Adobe After Effects, Adobe Illustrator, Adobe Photoshop, Zeplin, Adobe Experience Design (XD), User Experience (UX), Digital Product Design, Landing Page Design
2017 - 2017
Designed user flows and created an advanced prototype.
Created an AR application for Nesquik. Worked with an international team.
Refined all files for development and curated the whole hand-off process.
Worked with three different globally distributed teams; design, task management, and product owners.
Technologies: Adobe After Effects, Adobe Illustrator, Adobe Photoshop, Zeplin, Sketch, User Experience (UX), Digital Product Design, Landing Page Design
Lead UI/UX Designer
2016 - 2017
Worked with various companies from different industries. Examined many unknown facts and details during the design process.
Designed the product and interactive website for the Georgian National Tourism Administration. The campaign won first silver in the Cannes Lions International Festival of Creativity.
Created a new team dedicated to working on all design aspects for website planning. Prior to my arrival, the agency did not have a UI/UX service.
Technologies: Adobe After Effects, Adobe Illustrator, Adobe Photoshop, Sketch, User Experience (UX), Digital Product Design
Head of the Design Department
2013 - 2016
Developed complex user flows, wireframes, and prototypes.
Innovated and designed a brand new gaming lobby that serves over ten types of live games, acquiring over 100,00 daily users/players. The product brings users a new level of gaming and offers many exciting features.
Redesigned the website and created a visual language that the company didn't yet have.
Created integrated promotional pages, which had never been done before in our region or by our competitors.
Managed the design team and delivered the product to marketing after internal design processes and discussions with my team.
Created different types of products, like the Sports Video Tube and Sports Live Streaming, to show a new perspective of the company and deliver quality content to our users.
Technologies: Axure, Adobe After Effects, Adobe Illustrator, Adobe Photoshop, Task Management, Web App UI, Mobile App Design, User Experience (UX), Digital Product Design, Process Management