Tom Flemming, Designer in London, United Kingdom
Tom Flemming

Designer in London, United Kingdom

Member since October 7, 2017
Tom is a senior user experience architect with a highly hands-on approach, specializing in research, creating the end-to-end user experience process, engaging and inspiring users. He is an alumnus of the Royal College of Art and has received the RTZ Award.
Tom is now available for hire


Digital Design


  • Senior User Experience Architect

    2008 - PRESENT
    Escape Hatch
    • Created an AI-driven personal assistant shopbot that enables users to discover, purchase sports apparel, get personalized style guidance, and manage their wardrobe needs.
    • Designed the UX for an AI-powered news platform to help detect and explore fake news, including provenance and research tools for the publishers.
    • Built a platform for American Express specifically for users in Australia and the UK, enabling them to discover and order foreign currency conveniently and easily.
    • Created overall user experience for Swedish beauty and healthcare company enabling users to discover beauty products, purchase directly, connect with consultants, as well as explore beauty content and guides.
    • Designed end-to-end user experience for travel Telegraph Media Group to enable users to discover, research, and book travel experiences, including cruise travel, city guides, and hotel guides.
    • Developed the user experience for financial services trading hub for financial services company Markit.
    • Created the user experience for online mortgage applications for HSBC in the UK.
    • Developed a next-generation user interface for the Olympic Games in London. Created a prototype and a user experience for the BBC.
    • Worked on R&D for the BBC on the future of video on demand, personal publishing as part of their white paper.
    • Developed content and a prototype on the Future of Location branding for brand agency Wolff Olins.
    Technologies: Pen & Paper, Motion Design, Affinity Photo, Affinity Designer, InVision, Sketch, OmniGraffle, UX Design, UX Research, Research
  • UX Designer to Improve Customer Onboarding

    2018 - 2018
    Ovo Energy (via Toptal)
    • Created a platform for utility experience to enable users to purchase energy (gas, electricity), track consumption, and manage their accounts.
    Technologies: PDF, Sketch, OmniGraffle


  • Master of Philosophy Degree in Moving Image Research
    1996 - 1999
    Royal College of Art - London, UK
  • Master of Arts Degree in Interaction Design
    1995 - 1996
    Royal College of Art - London, UK



London, United Kingdom

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