Tom Flemming

Designer

London, United Kingdom

Member since October 7, 2017

A UX architect, service designer, and creative director, Tom is resolutely hands-on and brings together strategy, methodology, and lean-agile practices in his creations. He takes the best from his work with user experience, research, interaction and visual design, storytelling, and design thinking to create products, services, and content—enabling users to connect, engage, and create meaningful experiences.

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Portfolio

AI-powered Shopbot
- ShopBot
- User Experience (UX)
- UX Research
- Artificial Intelligence (AI)
- Personal Assistance
- UI Development
- Dialogflow
- Tone of Voice
- Service Design
- UX Architecture
- Chatbots
Beauty Destination for Oriflame
- Beauty Products
- UX Research
- UX Architecture
- Shopper Journeys
- Enterprise Loyalty Programs
- Information Architecture (IA)
- UX Wireframing
- UI Development
- Internationalization
- Content Management Systems (CMS)
- Content Strategy
- UI Design
- eCommerce
- Persona
Travel Money for American Express
- Fintech
- Currency Exchange
- UX Research
- Competitor Analysis & Profiling
- Prototype Design
- User Testing
- Leadership
- eCommerce
- Travel
- Persona
Travel Platform for The Telegraph
- Travel Planning
- User Experience (UX)
- Content Management Systems (CMS)
- Information Architecture (IA)
- Travel Booking
- UX Architecture
- Agile UX
- Service Design
- UI Development
- UX Research
- Prototyping
- Personas
Content Platform for Net-a-Porter Group
- Fashion & Beauty
- UX Leadership
- UX Research
- Clothing
- Content Management Systems (CMS)
- Service Design
- Mentorship
- Design Direction
- Agile UX
- User Testing
- Mobile Design Strategy
- UX Wireframing
- Booking Systems
- UX Mentoring
- Prototyping
- User Validation Testing
Discovery Platform for Private Dining
- Social Networks
- Restaurants & Dining
- UX Research
- Prototype Design
- Design Thinking
- Competitor Analysis & Profiling
- Ideation
- Service Design
- Real-time Location Systems
- Messaging
- Wireframing
- UI Development

Employment

Independent Experience Strategist
Escape Hatch
2008 - PRESENT
- Created an AI-driven personal assistant shopbot that enables users to discover, purchase sports apparel, get personalized style guidance, and manage their wardrobe needs.
- Designed the UX for an AI-powered news platform to help detect and explore fake news, including provenance and research tools for the publishers.
- Built a platform for American Express specifically for users in Australia and the UK enabling them to discover and order foreign currency with convenience and ease.
- Created a beauty destination for the Swedish heritage brand Oriflame to enable end-users to discover beauty products, purchase directly, connect with consultants as well as explore beauty content and guides. Developed the UX to support multiple languages (including Russian among others) to support the online experience.
- Designed a platform for The Telegraph to enable users to discover and book travel including a specialized section for cruise travel, city guides, and hotel guides. Collaborated with third-party providers to enable online booking and a specialized search functionality for cruise travel discovery.
- Developed the UX for BondHub as part of financial services provider Markit.
- Created an online mortgage application experience for HSBC clients in the UK.
- Developed a next-generation mobile UI for the London Olympics, prototype development, and mobile experience as part of a vision piece for the BBC.
- Consulted with the BBC on the future of personal publishing as part of their White Paper.
- Developed the content and prototype on the future of the location branding for the brand agency Wolff Olins.
Technologies: OmniGraffle, Sketch, InVision, Affinity Designer, Affinity Photo, Motion Design, Writing, Pen and Paper
Head of UX (Interim)
Net-a-Porter
2014 - 2014
- Acted as the interim head of UX for the Net-a-Porter group.
- Managed the UX team for NAP sister site The Outnet.
- Developed content management tools for the editorial team.
- Optimized the checkout path for The Outnet site.
- Mentored an in-house design team.
- Consulted with Asia team in China on UX strategies.
- Conducted mobile user experience testing.
- Consulted with the mobile team on the UX for mobile app development.
Technologies: OmniGraffle, Sketch, Pages, Numbers, Keynote, Pen and Paper

Education

Master of Philosophy degree in Moving Image Research
Royal College of Art - London, UK
1996 - 1999
Master of Arts degree in Interaction Design
Royal College of Art - London, UK
1995 - 1996

Experience

Design Thinking19 years
Digital Product Design19 years
Information Architecture (IA)17 years
UX Research17 years
UX Architecture17 years

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