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Tom Flemming

Tom Flemming

Designer
London, United Kingdom
Member since October 7, 2017
Tom has an MA in design interactions from the Royal College of Art and spent twelve months creating a travel platform for The Telegraph. He specializes in UX architecture and analyzing business needs to create an inclusive, user-centric, innovation-driven approach to product design, services as well as enterprise-level applications. He has created future interfaces for the Olympic Games and mentors startups with a hands-on approach to UX.
Tom is now available for hire
Portfolio
  • AI-powered Shopbot
  • Beauty Destination for Oriflame
  • Travel Money for American Express
  • Travel Platform for The Telegraph
  • Content Platform for Net-a-Porter Group
  • Discovery Platform for Private Dining
Employment
  • Independent Experience Strategist
    2008 - PRESENT
    Escape Hatch
    • Created an AI-driven personal assistant shopbot that enables users to discover, purchase sports apparel, get personalized style guidance, and manage their wardrobe needs.
    • Designed the UX for an AI-powered news platform to help detect and explore fake news, including provenance and research tools for the publishers.
    • Built a platform for American Express specifically for users in Australia and the UK enabling them to discover and order foreign currency with convenience and ease.
    • Created a beauty destination for the Swedish heritage brand Oriflame to enable end-users to discover beauty products, purchase directly, connect with consultants as well as explore beauty content and guides. Developed the UX to support multiple languages (including Russian among others) to support the online experience.
    • Designed a platform for The Telegraph to enable users to discover and book travel including a specialized section for cruise travel, city guides, and hotel guides. Collaborated with third-party providers to enable online booking and a specialized search functionality for cruise travel discovery.
    • Developed the UX for BondHub as part of financial services provider Markit.
    • Created an online mortgage application experience for HSBC clients in the UK.
    • Developed a next-generation mobile UI for the London Olympics, prototype development, and mobile experience as part of a vision piece for the BBC.
    • Consulted with the BBC on the "future of personal publishing" as part of their white paper.
    • Developed content and a prototype on the Future of Location Branding; via the brand agency Wolff Olins.
    Technologies: OmniGraffle, Sketch, InVision, Affinity Designer, Affinity Photo, Motion Design, Writing, Pen and Paper
  • UX Designer to Improve Customer Onboarding
    2018 - 2018
    Ovo Energy (via Toptal)
    • Created a platform for utility experience to enable users to purchase energy (gas, electricity), track consumption, and manage their accounts.
    Technologies: OmniGraffle, Sketch, PDF
Education
  • Master of Philosophy degree in Moving Image Research
    1996 - 1999
    Royal College of Art - London, UK
  • Master of Arts degree in Interaction Design
    1995 - 1996
    Royal College of Art - London, UK
Experience
  • Digital Product Design17 years
  • Information Architecture (IA)17 years
  • UX Research17 years
  • UX Architecture17 years
  • Design Thinking16 years
London, United Kingdom
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