Tom Flemming

Designer in London, United Kingdom

Member since October 7, 2017

Tom is a senior user experience architect with a highly hands-on approach, specializing in research, creating the end-to-end user experience process, engaging and inspiring users. He is an alumnus of the Royal College of Art and has received the RTZ Award.

User Experience (UX)Creative Direction Information Architecture (IA)UX Research Digital Product Design UX Architecture Mobile Design iOS OmniGraffle Sketch AI Design Chatbot Conversation Design Prototyping eCommerce Agile UX Show more

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Portfolio

Digital Design

AI-powered Shopbot
- ShopBot
- User Experience (UX)
- UX Research
- Artificial Intelligence (AI)
- Personal Assistance
- UI Development
- Dialogflow
- Tone of Voice
- Service Design
- UX Architecture
- Chatbots
Beauty Destination for Oriflame
- Beauty Products
- UX Research
- UX Architecture
- Shopper Journeys
- Enterprise Loyalty Programs
- Information Architecture (IA)
- Wireframing
- UI Development
- Internationalization
- Content Management Systems (CMS)
- UI Design
- eCommerce
- Personas
- UX Design
Travel Money for American Express
- Fintech
- Currency Exchange
- UX Research
- Competitor Analysis & Profiling
- Prototyping
- User Testing
- Leadership
- eCommerce
- Travel & Leisure
- Personas
Travel Platform for The Telegraph
- User Experience (UX)
- Content Management Systems (CMS)
- Information Architecture (IA)
- Travel & Leisure
- UX Architecture
- Agile UX
- Service Design
- UI Development
- UX Research
- Prototyping
- Personas
Content Platform for Net-a-Porter Group
- Beauty Products
- UX Leadership
- UX Research
- Clothing
- Content Management Systems (CMS)
- Service Design
- Mentorship
- Design Direction
- Agile UX
- User Testing
- Mobile Design
- Wireframing
- Booking Systems
- UX Mentoring
- Prototyping
- User Validation Testing
- Fashion
- UX Design
Discovery Platform for Private Dining
- Social Networks
- Restaurants & Dining
- UX Research
- Prototyping
- Design Thinking
- Competitor Analysis & Profiling
- Ideation
- Service Design
- Real-time Locating Systems (RTLS)
- Messaging
- Wireframing
- UI Development

Employment

Senior User Experience Architect
2008 - PRESENT
Escape Hatch
- Created an AI-driven personal assistant shopbot that enables users to discover, purchase sports apparel, get personalized style guidance, and manage their wardrobe needs.
- Designed the UX for an AI-powered news platform to help detect and explore fake news, including provenance and research tools for the publishers.
- Built a platform for American Express specifically for users in Australia and the UK, enabling them to discover and order foreign currency conveniently and easily.
- Created overall user experience for Swedish beauty and healthcare company enabling users to discover beauty products, purchase directly, connect with consultants, as well as explore beauty content and guides.
- Designed end-to-end user experience for travel Telegraph Media Group to enable users to discover, research, and book travel experiences, including cruise travel, city guides, and hotel guides.
- Developed the user experience for financial services trading hub for financial services company Markit.
- Created the user experience for online mortgage applications for HSBC in the UK.
- Developed a next-generation user interface for the Olympic Games in London. Created a prototype and a user experience for the BBC.
- Worked on R&D for the BBC on the future of video on demand, personal publishing as part of their white paper.
- Developed content and a prototype on the Future of Location branding for brand agency Wolff Olins.
Technologies: Pen & Paper, Motion Design, Affinity Photo, Affinity Designer, InVision, Sketch, OmniGraffle, UX Design, UX Research, Research
UX Designer to Improve Customer Onboarding
2018 - 2018
Ovo Energy (via Toptal)
- Created a platform for utility experience to enable users to purchase energy (gas, electricity), track consumption, and manage their accounts.
Technologies: PDF, Sketch, OmniGraffle
Head of UX (Interim)
2014 - 2014
Net-a-Porter
- Acted as the interim head of UX for the Net-a-Porter group.
- Managed the UX team for NAP sister site The Outnet.
- Developed content management tools for the editorial team.
- Optimized the checkout path for The Outnet site.
- Mentored an in-house design team.
- Consulted with Asia team in China on UX strategies.
- Conducted mobile user experience testing.
- Consulted with the mobile team on the UX for mobile app development.
Technologies: Pen & Paper, Apple Keynote, Sketch, OmniGraffle

Education

Master of Philosophy Degree in Moving Image Research
1996 - 1999
Royal College of Art - London, UK
Master of Arts Degree in Interaction Design
1995 - 1996
Royal College of Art - London, UK

Experience

UX Leadership17 years
UX Architecture17 years
Digital Product Design17 years
UX Research17 years
Information Architecture (IA)17 years
Design Thinking16 years

Location

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Designer in London, United Kingdom

Portfolio

Employment

Senior User Experience Architect

UX Designer to Improve Customer Onboarding

Head of UX (Interim)

Education

Experience

Location