Tom Kendrick, Designer in Newquay, United Kingdom
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Tom Kendrick

Verified Expert  in Design

Designer

Location
Newquay, United Kingdom
Toptal Member Since
January 29, 2018

For the past eight years, Tom has helped agencies and consultancies deliver dynamic digital and brand experiences. He originally learned his craft as a web designer, where he designed a website one week and then coded the front end the next. From there, he moved into UX for a couple of years before specializing in UI and visual design. Tom's bread and butter are big builds, design systems, and translating brands into digital experiences.

Portfolio

Work Experience

Senior Visual Designer

2023 - 2024
Beyond
  • Worked in a team to develop the new vision for the .com of an iconic video game company.
  • Developed a sub-brand for a multinational pharmaceutical corporation.
  • Created a ground-breaking platform for a multinational pharmaceutical corporation.
Technologies: Adobe CC, Figma, Miro, Principle

Senior Digital Designer

2023 - 2023
Brunswick Group
  • Created a conceptual brand vision for the evolution of an international law firm's digital ecosystem.
  • Developed UI and design system components for a global biotech's corporate website.
  • Curated images for one of the world's biggest fashion brands for use on their corporate website.
  • Built a design system and microsite for an automotive giant.
Technologies: Adobe CC, Figma, Principle, Miro

Senior Visual Designer

2023 - 2023
Simplyhealth
  • Developed a brand identity for a new healthcare venture, including logo, founding principles, typography, color, assets, tone of voice, illustration styles, and accessibility standards/testing.
  • Built a scalable and universal design system that enabled rapid product development and consistent design language across a number of digital products.
  • Created the UI for two new platforms across three responsive breakpoints.
Technologies: Figma, Design Systems, Illustrator CC, Photoshop CC, Branding, Logo Design, Brand Strategy, Brand Guidelines, Brand Design, Web App UI, Web UI

Senior UI Designer

2022 - 2022
BCG Digital Ventures
  • Designed UI and design system tokens to create a financial aid tool integrated into the client's website.
  • Added new design system tokens to enhance and expand the existing design system.
  • Developed UI across three responsive breakpoints, including an interactive prototype for each version.
Technologies: Figma, UI Design, Design Systems, Web UI

Senior Visual Designer

2021 - 2022
Beyond
  • Helped a global fashion company develop a UI and design system for an in-store customer experience, POS, and store operations platform.
  • Created a solution builder for a networking solutions client (UI and new design system tokens).
  • Shaped the art direction for an internal team within a big tech firm. This included a suite of bespoke illustrations, infographics, and guiding principles.
  • Helped colleagues transform static UI screens into a scalable design system.
Technologies: Figma, UI Design, Branding, Design Systems, Illustration, Illustrator CC, Photoshop CC, Principle, Web App UI, Web UI

Senior UX Designer

2021 - 2021
JKR Global
  • Developed user personas based on user interviews conducted by a colleague.
  • Created customer journey maps to understand our users better and define requirements.
  • Shaped user flows and sitemaps for the client's website.
  • Created wireframes for web pages to hand over to the UI designer.
Technologies: Figma, User Flows, Sitemaps, User Personas

Senior UX Consultant

2019 - 2020
Virtusa
  • Led the design of a core open innovation platform that allows collaboration and rapid innovation between fintech and financial institutions through an API marketplace, community, and sandbox.
  • Built a modular platform where components can be 'plugged in' when needed. Developed complex user flows and a WCAG AAA-compliant design system based on user feedback in order to accommodate this.
  • Collaborated with high-value clients on their own builds based on the core platform. Ran workshops/organized sprints and attended user research sessions.
Technologies: Adobe CC, Sketch, Web App UI, Web UI

Web Designer

2016 - 2018
Discovery Design
  • Revamped a website for a large web hosting service—attracting over 50,000,000 visitors to the website yearly.
  • Developed a full brand for a car dealership including logo, brand colors, brand typography, and website development.
  • Redeveloped an estate agency's image by creating a bespoke new website and full branding package.
  • Constructed a platform for a garage door wholesaler that digitalized their company—allowing salesmen to order new products on the move.
  • Developed a fully responsive website for an outdoor adventure center to increase engagement with users and attract more visitors to the center.
Technologies: Adobe InDesign, Adobe Illustrator, Adobe Experience Design (XD), Adobe Photoshop, Logo Design, Web UI

Industrial Design Intern

2014 - 2014
Mehnert Corporate Design
  • Participated in the design of the FRITZ! Dect 210, an outdoor power socket adapter for AVM. I primarily worked on the early stages of this project, producing initial research, sketches, models, and conceptual CAD prototypes/renders.
  • Led the redesign of a multi-functional surgical display for a Chinese client with guidance from senior designers. My role included research, sketches, development of 2D and 3D concepts, material selection, and presentation skills.
  • Assisted senior designers on multiple projects with Wilo. My responsibilities included sketching, physical models, conceptual Photoshop renders, product renders and imagery, small CAD projects, and building presentations for client feedback.
Technologies: Prototyping, Sketching, Adobe CC
2012 - 2016

2:1 Bachelor of Arts Degree (Honors) in Design for Industry

Northumbria University - Newcastle upon Tyne, England

Tools

Adobe CC, Illustrator CC, Figma, Adobe Experience Design (XD), Adobe Creative Suite, Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Sketch, Jira, Photoshop CC, ProtoPie, Principle, Miro

Industry Expertise

Banking & Finance, Healthcare & Insurance, Healthcare, Retail & Wholesale

Platforms

WordPress, Android, iOS

Other

Responsive Web Design (RWD), UI Design, Product Design, User-centered Design (UCD), Wireframing, eCommerce, User Interface (UI), UX Design, Web Design, Web App UI, Web UI, UI Components, Component Libraries, Visual Design, Web UI Design, Websites, Apps, SaaS, User Flows, Accessibility, Design Systems, Information Architecture (IA), Interactive Prototypes, Prototyping, Illustration, Branding, Logo Design, Bootstrap UI, Google Ads, Brand Guidelines, Brand Logos, Consulting, Brand Design, Front-end, Responsive, Responsive Design, Web Applications, User Research, Sketching, Industrial Design, Fintech, Finance, Design, Sitemaps, User Personas, Brand Strategy, POS, Customer Relationship Management (CRM), UI Templates

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