Tomislava Babić, Designer in Novi Sad, Vojvodina, Serbia
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Tomislava Babić

Verified Expert  in Design

Designer

Location
Novi Sad, Vojvodina, Serbia
Toptal Member Since
July 28, 2015

Transitioning from creative roles to UI/UX design, Tomislava showcases a passion for solving business challenges and indulging in creative exploration. Her holistic approach, spanning visual design to UX and content strategy, establishes her as an integral part of the design community. This versatility enables her to tackle complex challenges with a blend of technical proficiency and creative insight, marking her work with innovation and effectiveness.

UI DesignUser Interface (UI)TypographyUX DesignResponsive Web Design (RWD)User Experience (UX)LayoutArt DirectionMobile App UIMobile UXIdeationDesign SystemsHigh-fidelity MockupsWeb App UIWeb App UX

Portfolio

Work Experience

Design Director

2017 - PRESENT
Superawesome
  • Contributed to diverse projects spanning branding, product design, and UX/UI areas.
  • Helped clients sort out and launch new ideas and improve existing products.
  • Developed a whole visual language for a medical uniforms company, including contemporary branding and a website.
  • Elevated the art direction, illustration, and animation for a fashion brand, resulting in bigger visibility and recognizability.
  • Created a brand, landing page, and illustrations for a learning app. Worked closely with the client on the app improvements, creating a clear tone of voice and a vision for the product.
  • Led and coordinated a design team for a sound design web application. Developed an extensive design asset library and unified a visual language. Created numerous prototypes and flows for the product.
Technologies: Figma, Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Sketch, SaaS, User Experience (UX), User Interface (UI), Product Design, Design Management, Mobile Design, Information Architecture (IA), Responsive Web Design (RWD), Web UI, Web App Design, Landing Page Design, Interactive Prototypes, High-fidelity Mockups, Dashboards, Mobile UX, UX Audits, UX Wireframes, High-fidelity Prototypes, Low-fidelity Prototypes, Printing Materials, Mobile UX Design, Design Revamps, Digital Illustration, Art Direction, Creative Direction, Miro, Framer, Design Systems, Digital Product Design

Product Designer

2015 - 2016
Hornet Networks
  • Designed new features and UX for the Gay Social Network.
  • Worked on a new concept for in-app icons and design systems.
  • Made concepts and illustrations for the app stickers.
  • Worked on digital marketing campaigns and publication design tailored for the app promotion.
Technologies: Product Design, Adobe CC, SaaS, User Experience (UX), User Interface (UI), Mobile Design, Responsive Web Design (RWD), High-fidelity Mockups, Dashboards, iOS, Mobile UX, UX Wireframes, Design Revamps

Junior Art Director

2015 - 2016
Kitchen&Good Wolf
  • Created multiple publications (books and brochures) for nonprofit organizations and government and private sectors.
  • Worked on different branding projects, mainly in the category of service and food.
  • Supervised and directed a campaign for a food company chain (a medium-sized business).
Technologies: Graphic Design, Art Direction, Adobe CC, Printing Materials, Digital Illustration

Junior Art Director

2012 - 2014
Entypo GMBH
  • Worked on digital marketing campaigns for Swisscom.
  • Created a small in-store game for Swisscom, promoting their products and increasing their sales.
  • Supervised and directed a team of designers, developers, and animators while creating the online campaign and website for SIX Payment Group.
  • Created an interactive map for the Sochi Winter Olympics, hosted on the SRF website.
Technologies: Graphic Design, Art Direction, User Interface (UI), Design Revamps, Digital Illustration
2008 - 2012

Bachelor's Degree in Graphic Communication

Academy of Arts, University of Novi Sad - Novi Sad, Serbia

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