Tomislava Babić, Designer in Novi Sad, Vojvodina, Serbia
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Tomislava Babić

Verified Expert  in Design

Bio

Transitioning from creative roles to UI/UX design, Tomislava showcases a passion for solving business challenges and indulging in creative exploration. Her holistic approach, spanning visual design to UX and content strategy, establishes her as an integral part of the design community. This versatility enables her to tackle complex challenges with a blend of technical proficiency and creative insight, marking her work with innovation and effectiveness.

Portfolio

Work Experience

Design Director

2017 - PRESENT
Superawesome
  • Contributed to diverse projects spanning branding, product design, and UX/UI areas.
  • Helped clients sort out and launch new ideas and improve existing products.
  • Developed a whole visual language for a medical uniforms company, including contemporary branding and a website.
  • Elevated the art direction, illustration, and animation for a fashion brand, resulting in bigger visibility and recognizability.
  • Created a brand, landing page, and illustrations for a learning app. Worked closely with the client on the app improvements, creating a clear tone of voice and a vision for the product.
  • Led and coordinated a design team for a sound design web application. Developed an extensive design asset library and unified a visual language. Created numerous prototypes and flows for the product.
Technologies: Figma, Adobe Illustrator, Adobe InDesign, Adobe Photoshop, SaaS, User Experience (UX), User Interface (UI), Product Design, Design Management, Mobile Design, Information Architecture (IA), Responsive Web Design (RWD), Web UI, Web App Design, Landing Page Design, Interactive Prototypes, High-fidelity Mockups, Dashboards, Mobile UX, UX Audits, UX Wireframes, High-fidelity Prototypes, Low-fidelity Prototypes, Printing Materials, Mobile UX Design, Design Revamps, Digital Illustration, Art Direction, Creative Direction, Miro, Framer, Design Systems, Digital Product Design, Presentation Design, Layout, User Flows, User Journey Maps, User Journeys, Data Visualization, User Personas, Mobile App UI, Prototyping, Ideation, Mobile App Design, Print, Website Redesign, User Research, Website Design, Product Discovery, Marketing Design, SaaS Design

Product Designer

2015 - 2016
Hornet Networks
  • Designed new features and UX for the Gay Social Network.
  • Worked on a new concept for in-app icons and design systems.
  • Made concepts and illustrations for the app stickers.
  • Worked on digital marketing campaigns and publication design tailored for the app promotion.
Technologies: Product Design, SaaS, User Experience (UX), User Interface (UI), Mobile Design, Responsive Web Design (RWD), High-fidelity Mockups, Dashboards, iOS, Mobile UX, UX Wireframes, Design Revamps, Layout, User Flows, User Journey Maps, User Journeys, Data Visualization, User Personas, Mobile App UI, Prototyping, Ideation, Mobile App Design, User Research, Website Design, Product Discovery

Junior Art Director

2015 - 2016
Kitchen&Good Wolf
  • Created multiple publications (books and brochures) for nonprofit organizations and government and private sectors.
  • Worked on different branding projects, mainly in the category of service and food.
  • Supervised and directed a campaign for a food company chain (a medium-sized business).
Technologies: Graphic Design, Art Direction, Printing Materials, Digital Illustration, Layout, Information Design, Ideation, Print, Website Redesign, User Research, Website Design, Editorial Design, Marketing Design

Junior Art Director

2012 - 2014
Entypo GMBH
  • Worked on digital marketing campaigns for Swisscom.
  • Created a small in-store game for Swisscom, promoting their products and increasing their sales.
  • Supervised and directed a team of designers, developers, and animators while creating the online campaign and website for SIX Payment Group.
  • Created an interactive map for the Sochi Winter Olympics, hosted on the SRF website.
Technologies: Graphic Design, Art Direction, User Interface (UI), Design Revamps, Digital Illustration, Layout, Infographics, Mobile App UI, Ideation, Website Redesign, User Research, Website Design, Editorial Design, Marketing Design

Education

2008 - 2012

Bachelor's Degree in Graphic Communication

Academy of Arts, University of Novi Sad - Novi Sad, Serbia

Skills

Tools

Adobe Photoshop, Adobe InDesign, Adobe Illustrator, Adobe Creative Suite, Miro, Procreate, Wix

Platforms

MacOS, Figma, iOS, WordPress

Other

Art Direction, Brand Design, App Design, Web App UI, Web App UX, UI Design, Web Design, Layout Design, Presentation Design, Logo Design, Stationery Design, Dashboard Design, UX Design, UX Research, Brand Identity, Visual Identity, Brochure Design, Print Design, Visual Design, Responsive Web Design (RWD), Wireframing, Mobile App UI, Mobile UX, Landing Page Design, Ideation, User Experience (UX), Layout, Product Design, User Interface (UI), Branding, Typography, Graphic Design, Digital Product Design, Design Systems, Mobile Design, Web App Design, Print, High-fidelity Mockups, UX Audits, UX Wireframes, Low-fidelity Prototypes, Printing Materials, Design Revamps, Creative Direction, Website Redesign, User Research, Website Design, Editorial Design, Product Discovery, Icon Design, Email Design, Infographics, Information Design, Package Design, Illustration, UX Prototyping, UI Prototyping, User Flows, User Journey Maps, User Journeys, User Personas, Data Visualization, Prototyping, Mobile App Design, SaaS, Design Management, Information Architecture (IA), Web UI, Interactive Prototypes, Dashboards, High-fidelity Prototypes, Children's Books, Mobile UX Design, Digital Illustration, Framer, Marketing Design, SaaS Design, Character Design, Software Design, Desktop App Design, Squarespace, Web UI Design, Website CMS, Responsive UI

Experience

  • Branding - 10 years
  • User Interface (UI) - 7 years
  • Typography - 7 years
  • UX Design - 6 years
  • User Experience (UX) - 6 years
  • Art Direction - 5 years
  • Product Design - 4 years
  • Figma - 3 years
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