Tommaso Guidotti, Designer in London, United Kingdom
Tommaso Guidotti

Designer in London, United Kingdom

Member since September 17, 2021
Tommaso is a lead designer specialized in design strategy, service design, and UX with nearly a decade of experience. He has worked with London-based agencies and consultancies like ELSE, AllofUs, AnalogFolk, and Ustwo. He has engaged with many industries, facilitating change and creating new digital services for clients like Bupa, UBS, Christie’s, Three, the French-Swiss Lottery, and more. Tommaso works end-to-end across the full product design process from ideation to delivery and testing.
Tommaso is now available for hire


Digital Design


  • Experience Design Lead (Freelance)

    2020 - 2021
    • Defined and delivered a long-term vision and an MVP for the mobile app experience of Christie’s auctions.
    • Provided a medium-term vision for the Christie's mobile app experience supported by qualitative user testing and analytics data.
    • Delivered an MVP to the App Store as a foundational basis to achieve the vision.
    • Provided a set of tools and processes to the business in order to evolve the digital product over time and achieve the vision.
    Technologies: Figma, MURAL, Google Slides, Adobe CC, Workshops, Agile Sprints, iOS
  • Experience Design Lead (Freelance)

    2020 - 2020
    • Led CX and UX for a new content platform for HSBC business customers across UK, Canada, and Australia.
    • Delivered a live MVP of the service with guidance on how to measure its performance.
    • Provided tools and processes to internal stakeholders across multiple regions to iterate and improve the digital service over time.
    Technologies: Sketch, Responsive Web Apps, New Product Development


  • Master of Science Degree with Distinction in UX Design
    2013 - 2014
    Brunel University London - London, United Kingdom
  • Master of Arts Degree with Distinction in Digital Communication
    2011 - 2013
    University of Florence - Florence, Italy



London, United Kingdom

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