Tommaso Guidotti

Designer in London, United Kingdom

Member since September 17, 2021

Tommaso is a lead designer specialized in design strategy, service design, and UX with nearly a decade of experience. He has worked with London-based agencies and consultancies like ELSE, AllofUs, AnalogFolk, and Ustwo. He has engaged with many industries, facilitating change and creating new digital services for clients like Bupa, UBS, Christie’s, Three, the French-Swiss Lottery, and more. Tommaso works end-to-end across the full product design process from ideation to delivery and testing.

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Portfolio

Digital Design

Three UK - Creating and Testing a Series of Product Propositions
- New Product Development
- Design Strategy
- Value Proposition
- User Research
- Sketch
- Workshops
- Service Design
- Digital Transformation
Loterie Romande - A Responsive Website for Playing the French-Swiss Lottery
- Responsive Web Apps
- User Research
- Sketch
- Jira
- User Experience (UX)
- Agile UX
- Design Strategy
- User Interviews
- Service Design
Loop - Creating an App to Monitor Energy and Change Behaviors
- iOS App Design
- Smart Devices
- Behavioral Design
- New Product Development
- Sketch
- User Testing
- Concepting
- Design Strategy
- Workshops
- User Experience (UX)
- Service Design
Future Cities Catapult - Envisioning a Web-tool for Urban Planning in London
- New Product Development
- Future Design
- Digital Transformation
- Sketch
- User Interviews
- Prototyping
- Rapid Prototyping
- Speculative Design
Bupa - Creating a Mobile Experience for a Healthier Workforce
- New Product Development
- Behavioral Design
Overview of My Experience and Skillset
- User Experience (UX)
- Service Design
- UI Design
- Design Strategy

Employment

Experience Design Lead (Freelance)
2020 - 2021
ustwo
- Defined and delivered a long-term vision and an MVP for the mobile app experience of Christie’s auctions.
- Provided a medium-term vision for the Christie's mobile app experience supported by qualitative user testing and analytics data.
- Delivered an MVP to the App Store as a foundational basis to achieve the vision.
- Provided a set of tools and processes to the business in order to evolve the digital product over time and achieve the vision.
Technologies: Figma, MURAL, Google Slides, Adobe CC, Workshops, Agile Sprints, iOS
Experience Design Lead (Freelance)
2020 - 2020
AnalogFolk
- Led CX and UX for a new content platform for HSBC business customers across UK, Canada, and Australia.
- Delivered a live MVP of the service with guidance on how to measure its performance.
- Provided tools and processes to internal stakeholders across multiple regions to iterate and improve the digital service over time.
Technologies: Sketch, Responsive Web Apps, New Product Development
Experience Design Lead
2019 - 2020
ustwo
- Led user experience and service design for a series of discovery streams to deliver new product propositions for Three UK.
- Coordinated design strategy and proposition discovery. Created service blueprints and journey maps. Conducted qualitative and quantitative user research.
- Delivered digital transformation via truly agile and customer-centered ways of working. Coordinated cross-department client teams.
Technologies: Sketch, Responsive Web Apps, iOS
Senior Experience Designer
2018 - 2019
AllofUs
- Led experience design for new product propositions and deep digital transformations. Clients included TrustPower (clean energy), Yale Medicine (healthcare), Taylors of Harrogate (retail), and Rakuten TV (VOD).
- Shaped product strategy with workshops and brainstorming sessions. Created service maps and identified innovation opportunities. Developed concepts and tested them with current and potential users.
- Produced detailed wireframes and defined interactions for live MVPs. Tested and iterated on the designs. Provided roadmaps for product vision and progressive improvement.
Technologies: Sketch, Adobe CC
Senior Experience Architect
2014 - 2018
ELSE
- Led the experience and service design on a set of incubation projects for new digital products, participated in large end-to-end design, and built transformative projects.
- Created service blueprints. Conducted primary and secondary research. Created concepts and detailed wireframes. Defined information architecture and user flows.
- Created interactive prototypes. Conducted qualitative user testing. Performed stakeholder interviews and workshops.
- Worked with clients including Future Cities Catapult, England Golf, 7Digital, Warner Music, Verisart, Camelot Global, Loterie Romande, CarAdvice, Mazda, Vrumi, Bupa, Boehringer Ingelheim, UBS, VocaLink, Kodak, Photobox, and MGM China.
Technologies: Sketch, Adobe CC

Education

Master of Science Degree with Distinction in UX Design
2013 - 2014
Brunel University London - London, United Kingdom
Master of Arts Degree with Distinction in Digital Communication
2011 - 2013
University of Florence - Florence, Italy

Experience

Adobe CC10 years
Design Strategy10 years
User Experience (UX)10 years
Service Design10 years
Sketch5 years
Workshops5 years
Miro3 years
Figma3 years

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Designer in London, United Kingdom

Portfolio

Employment

Experience Design Lead (Freelance)

Experience Design Lead (Freelance)

Experience Design Lead

Senior Experience Designer

Senior Experience Architect

Education

Experience

Tools

Location