Tommaso Guidotti, Designer in London, United Kingdom
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Tommaso Guidotti

Verified Expert  in Design


London, United Kingdom
Toptal Member Since
September 17, 2021

Tommaso is a lead designer specializing in design strategy, service design, and UX with a decade of experience. He worked with London-based agencies and consultancies like ELSE, AllofUs, AnalogFolk, and Ustwo. He engaged with many industries, facilitating change and creating new digital services for clients like Bupa, UBS, Christie's, Three, and the French-Swiss Lottery. Tommaso works end to end across the full product design process, from ideation to delivery and testing.


Work Experience

Experience Design Lead (Freelance)

2020 - 2021
  • Defined and delivered a long-term vision and an MVP for the mobile app experience of Christie’s auctions.
  • Provided a medium-term vision for the Christie's mobile app experience supported by qualitative user testing and analytics data.
  • Delivered an MVP to the App Store as a foundational basis to achieve the vision.
  • Provided a set of tools and processes to the business in order to evolve the digital product over time and achieve the vision.
Technologies: Figma, MURAL, Google Slides, Adobe CC, Workshops, Agile Sprints, iOS

Experience Design Lead (Freelance)

2020 - 2020
  • Led CX and UX for a new content platform for HSBC business customers across UK, Canada, and Australia.
  • Delivered a live MVP of the service with guidance on how to measure its performance.
  • Provided tools and processes to internal stakeholders across multiple regions to iterate and improve the digital service over time.
Technologies: Sketch, Responsive Web Apps, New Product Development

Experience Design Lead

2019 - 2020
  • Led user experience and service design for a series of discovery streams to deliver new product propositions for Three UK.
  • Coordinated design strategy and proposition discovery. Created service blueprints and journey maps. Conducted qualitative and quantitative user research.
  • Delivered digital transformation via truly agile and customer-centered ways of working. Coordinated cross-department client teams.
Technologies: Sketch, Responsive Web Apps, iOS

Senior Experience Designer

2018 - 2019
  • Led experience design for new product propositions and deep digital transformations. Clients included TrustPower (clean energy), Yale Medicine (healthcare), Taylors of Harrogate (retail), and Rakuten TV (VOD).
  • Shaped product strategy with workshops and brainstorming sessions. Created service maps and identified innovation opportunities. Developed concepts and tested them with current and potential users.
  • Produced detailed wireframes and defined interactions for live MVPs. Tested and iterated on the designs. Provided roadmaps for product vision and progressive improvement.
Technologies: Sketch, Adobe CC

Senior Experience Architect

2014 - 2018
  • Led the experience and service design on a set of incubation projects for new digital products, participated in large end-to-end design, and built transformative projects.
  • Created service blueprints. Conducted primary and secondary research. Created concepts and detailed wireframes. Defined information architecture and user flows.
  • Created interactive prototypes. Conducted qualitative user testing. Performed stakeholder interviews and workshops.
  • Worked with clients including Future Cities Catapult, England Golf, 7Digital, Warner Music, Verisart, Camelot Global, Loterie Romande, CarAdvice, Mazda, Vrumi, Bupa, Boehringer Ingelheim, UBS, VocaLink, Kodak, Photobox, and MGM China.
Technologies: Sketch, Adobe CC
2013 - 2014

Master of Science Degree with Distinction in UX Design

Brunel University London - London, United Kingdom

2011 - 2013

Master of Arts Degree with Distinction in Digital Communication

University of Florence - Florence, Italy