Tommaso is a lead designer specialized in design strategy, service design, and UX with nearly a decade of experience. He has worked with London-based agencies and consultancies like ELSE, AllofUs, AnalogFolk, and Ustwo. He has engaged with many industries, facilitating change and creating new digital services for clients like Bupa, UBS, Christie’s, Three, the French-Swiss Lottery, and more. Tommaso works end-to-end across the full product design process from ideation to delivery and testing.
Led CX and UX for a new content platform for HSBC business customers across UK, Canada, and Australia.
Delivered a live MVP of the service with guidance on how to measure its performance.
Provided tools and processes to internal stakeholders across multiple regions to iterate and improve the digital service over time.
Technologies: Sketch, Responsive Web Apps, New Product Development
Experience Design Lead
2019 - 2020
Led user experience and service design for a series of discovery streams to deliver new product propositions for Three UK.
Coordinated design strategy and proposition discovery. Created service blueprints and journey maps. Conducted qualitative and quantitative user research.
Delivered digital transformation via truly agile and customer-centered ways of working. Coordinated cross-department client teams.
Technologies: Sketch, Responsive Web Apps, iOS
Senior Experience Designer
2018 - 2019
Led experience design for new product propositions and deep digital transformations. Clients included TrustPower (clean energy), Yale Medicine (healthcare), Taylors of Harrogate (retail), and Rakuten TV (VOD).
Shaped product strategy with workshops and brainstorming sessions. Created service maps and identified innovation opportunities. Developed concepts and tested them with current and potential users.
Produced detailed wireframes and defined interactions for live MVPs. Tested and iterated on the designs. Provided roadmaps for product vision and progressive improvement.
Technologies: Sketch, Adobe CC
Senior Experience Architect
2014 - 2018
Led the experience and service design on a set of incubation projects for new digital products, participated in large end-to-end design, and built transformative projects.
Created service blueprints. Conducted primary and secondary research. Created concepts and detailed wireframes. Defined information architecture and user flows.
Created interactive prototypes. Conducted qualitative user testing. Performed stakeholder interviews and workshops.
Worked with clients including Future Cities Catapult, England Golf, 7Digital, Warner Music, Verisart, Camelot Global, Loterie Romande, CarAdvice, Mazda, Vrumi, Bupa, Boehringer Ingelheim, UBS, VocaLink, Kodak, Photobox, and MGM China.