Tunde Ogunkunle, Designer in Lagos, Nigeria
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Tunde Ogunkunle

Verified Expert  in Design


Lagos, Nigeria
Toptal Member Since
March 9, 2021

Tunde is a skilled, full-service designer with over eight years of experience creating functional experiences in Fintech, sports, transportation, recycling, banking, food, and healthcare technologies. He designed the "Budweiser Kings of Football Show" brand identity and digital solutions launched globally in 2019. He specializes in UX/UI, branding, logos, strategy, and art direction. Tunde believes in a strategy-driven approach to craft clean, modern, and human-centered solutions.


Work Experience

Lead Brand Strategist

2019 - PRESENT
  • Owned localization of the brand style guide, refining how we color, text, photograph, and use other visual elements to create a consistent brand across media.
  • Set brand compliance metrics and tracked proactively to improve consistency of brand usage internally and externally.
  • Led the brand strategy team to actualize the corporate brand strategy.
  • Executed strategies to establish brand ownership across all Paga teams.
Technologies: Asana, Adobe Illustrator, Adobe Photoshop, Figma, Brand Books

UI/UX Brand and Art Direction Designer

2021 - 2021
  • Worked with internal product and brand team to redesign all brand and product systems and guides.
  • Led the art direction for product photography, illustrations, colors, iconography, etc.
  • Collaborated with the internal marketing team to redefine all brand and marketing systems, guides, and directions.
Technologies: Branding, Art Direction, Creative Direction, Color Theory, Accessibility, UI Branding, Color Palettes, UI Design, Web Design, Web App Design, Product Design, Web UI Design, CRM Design, Landing Pages, Design Systems, Wireframing, Landing Page Design, User Interviews, Responsive Web Design (RWD)

Chief Brand Officer

2019 - 2020
  • Oversaw the design, advertising, and public relations, and shared responsibility for marketing strategies.
  • Led a team of designers, strategists, and developers.
  • Defined a 360 degree brand experience across different touch points.
  • Launched ride sharing mobile app and led the growth strategy.
Technologies: Adobe Illustrator, Figma, Adobe Experience Design (XD), Asana, Adobe InDesign, Adobe Photoshop, Trello, Miro

Design Lead

2019 - 2020
  • Engaged in thorough user research and competitive landscape analysis.
  • Built a cohesive style guide for consistency of brand personality.
  • Designed the logo and other brand items, including digital campaigns.
  • Designed the UI and UX of the website and worked closely with a developer to bring it live.
Technologies: Figma, Adobe Photoshop, Adobe Illustrator, After Effects CC, Graphic Design, InDesign CC, Marketing Design, Landing Page Design

Creative Director

2016 - 2020
Ferricool Studios
  • Built an environment for the creative team to work in and oversaw their ideas and projects.
  • Oversaw the creative philosophy and standard of output across the agency.
  • Developed ideas for advertising and promotional campaigns.
  • Pitched concepts to clients and managed the process from start to finish.
  • Oversaw several projects from start to finish, keeping to deadlines, and signing off before they were presented.
  • Liaised with clients to keep them informed and to highlight any issues understanding the commercial aspects of the agency or marketing department.
  • Consulted for brands such as Canon, Baobab Group, Sterling Bank, Budweiser, and Zaron Cosmetics to create awesome brand experiences.
Technologies: Adobe Illustrator, Adobe Photoshop, Adobe Experience Design (XD), Adobe After Effects, Figma, 3D Architecture, 2D Graphics, Branding, Visual Design, Print Design, Brand Design, Conversion Rate Optimization (CRO), Webflow, WordPress, Elementor, Framer, Shopify

Contract UI/UX Designer

2019 - 2019
  • Led a team of designers to come up with wireframes and prototypes for a website redesign developed in-house.
  • Created visual design videos and animations, iconography, and other brand assets to show the website transitions and animations.
  • Collaborated with the leadership and engineering team.
  • Engaged in comprehensive UX research to define the target audience and their different personas.
Technologies: Adobe Illustrator, Figma, Adobe After Effects, Adobe Photoshop, Product Design, B2B

Art Director

2018 - 2019
  • Led art and brand direction across different departments.
  • Audited, enhanced, monitored, and re-launched the Paga brand; book, systems, assets, and collateral (including upcoming showcase).
  • Collaborated with internal and external team members.
  • Created a strategy-driven creative design and delivery for products, services, and initiatives.
Technologies: Adobe Illustrator, Adobe Photoshop, Adobe After Effects, Adobe InDesign, Figma, Adobe Experience Design (XD), Print Design

Graphic Designer

2016 - 2016
Ellae Creative Design Agency
  • Consulted with clients, provided briefs, and advised them with regard to design style, format, print production, and timescales.
  • Developed concepts, graphics, and layouts for product illustrations, company logos, and websites.
  • Determined size and arrangement of illustrative material and copy and font style and size.
  • Developed ideas for advertising and promotional campaigns.
Technologies: Adobe Illustrator, Adobe Photoshop, Adobe After Effects, Canva, Adobe InDesign
2019 - 2020

Diploma in Integrated Brand Experience

Orange Academy - Lagos, Nigeria

2016 - 2018

Master's Degree in Architecture

Obafemi Awolowo University - Ile-Ife, Osun State, Nigeria

2012 - 2016

Bachelor's Degree in Architecture

Obafemi Awolowo University - Ile-Ife, Osun State, Nigeria

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