Tyler Balaban
Verified Expert in Design
Designer
Calgary, AB, Canada
Toptal member since October 14, 2020
Tyler is passionate about solving challenging problems. As a designer with an entrepreneurial drive, he loves to think about the challenge and solve it in multiple ways to get to the ideal solution. His experience as a creative director and digital product designer has enabled him to craft his vision for many Fortune 500 companies. From mobile and web application design, undisclosed augmented reality devices to virtual experiences, Tyler is comfortable with everything thrown his way.
Portfolio
Wireless IP Camera App
New Web Router Interface
Work Experience
Creative Director
Unity Technologies
- Led digital transformation initiatives by leveraging and designing virtual and mixed reality experiences that increased industry efficiencies by 90%.
- Built various identity brand guidelines and design management systems for different product offerings.
- Created storyboards and user journeys to help showcase and visualize different experiences before building, providing confidence to multiple clients.
Creative Director
Finger Food Studios
- Designed a mixed reality visualization tool that disrupted the energy industry.
- Led and designed the new backbone of the global financial system with a major banking powerhouse.
- Designed and developed new processes and workflows to maximize efficiencies company-wide.
Lead UX Designer
Netgear, Inc.
- Implemented an innovative design style that Netgear adopted across their core product lines.
- Redesigned flagship products such as Nighthawk, ReadyNAS, and Orbi to provide a more user-centric experience.
- Introduced rapid prototype development that proved or disproved ideas quickly and effectively, saving substantial development costs.
Product Designer
ByePass Security Management, Ltd.
- Released a stable MVP of the product into the app store with a bare-bones team.
- Maintained scope, budget, and timeline to effectively lead the vision of the product.
- Developed and implemented strategic roadmaps to ensure continuous progress and achievements.
Senior UX/UI Designer
OpenHWY
- Designed and developed the market's first socially interactive digital advertising display, including hardware product and platform design.
- Led the product vision by maintaining scope, budget, and timeline.
- Created multiple successful advertising campaigns, increasing traffic to client locations.
- Built the Openhwy brand, creating marketing and website material.
Graphic Designer
Cityline Websites
- Designed custom WordPress themes for clients. Designs were seen and used by over 14 million viewers.
- Built brand identity guides, including color, typography, language, tone, and logos.
- Designed responsive themes that reflected the company's forward-thinking abilities.
Education
Diploma in Graphic Design
Vancouver Institute of Media Arts - Vancouver
Skills
Tools
Sketch, InVision, Confluence, Flinto, Jira, Adobe CC, Principle, Draw.io, Adobe Photoshop, Adobe Illustrator, Balsamiq, Axure RP Pro, Cinema 4D, Flinto Prototyping, Apple Keynote
Platforms
Figma, Mobile
Industry Expertise
Fitness, Health, Oil & Gas, Logistics
Other
Product Design, Internet of Things (IoT), User Experience (UX), Virtual Reality (VR), Mixed Reality (MR), Interaction Design (IxD), User Flows, Competitor Analysis & Profiling, Design Systems, Digital Creative Direction, Color Theory, Branding, Interface Design, Overflow, Social, User Interface (UI), 3D Rendering, Reverse Engineering, Networking, eCommerce, Influencers, Apps, IP Cameras, Sports & Athletics, Mobile App Design, Icon Design, Mobile Prototypes, Abstracts, Augmented Reality (AR), Visual Workflow, Microsoft HoloLens, Industrial Internet of Things (IIoT), Digital Product Design, User-centered Design (UCD), Dashboard Design, Hardware, Internet Providers, Rapid Prototyping, Responsive UI, Mobile Apps, Prototyping, Whiteboarding, User Testing, UX Prototyping, Social Media, Online Shopping, Referrals, Wireframing, UX Flows, Dashboards, Responsive Design, Platform Design, Microsites, App Design, Sales
Experience
- Interaction Design (IxD) - 10 years
- Competitor Analysis & Profiling - 10 years
- Product Design - 10 years
- Interface Design - 10 years
- Design Systems - 6 years
- Internet of Things (IoT) - 6 years
- Digital Creative Direction - 5 years
- Virtual Reality (VR) - 4 years
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