Umer Farooq, Designer in Lahore, Punjab, Pakistan
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Umer Farooq

Verified Expert  in Design

Bio

Umer is a multidisciplinary designer with over 22 years of experience designing highly usable, easy-to-use products. He worked for clients from different industries, including beauty, cybersecurity, healthcare, entertainment, and automotive. Umer helped many clients grow their businesses with his user experience design expertise.

Portfolio

Work Experience

Principal Designer

2021 - PRESENT
mobileLive
  • Outsourced Rogers Telecom (Remote) to work on various products.
  • Been involved in user research, brainstorming, and transforming ideas to high fidelity.
  • Empathy mapping, user personas, wireframe, high fidelity designs.
Technologies: Figma, Sketch, Adobe Experience Design (XD), UX Design, UI Design, User Research, Web Design, Branding, eCommerce UX, Design Systems, User-centered Design (UCD), User Interviews, UX Research, Mobile Design, Mobile UI Design, Style Guides, UI Style Guides, Web, Responsive Web Design (RWD), iOS, Mobile App Design, Mobile UI, Android, Web App Design, Marketplaces, Native Mobile Apps, System Design, Landing Pages, Apple, User Flows, CTA, Web UI, Web UX, User Journeys, User Testing, Heuristic Analysis, Mobile, Social Networking, Layout Design, Web & Mobile Applications, Prototyping, Dashboards, Infographics, Web UX Design, Data-informed Visual Design, Responsive Web Apps, Design Leadership, Color Palettes, Typography, Audits, UI Audits, UX Audits, Mobile UX, Mobile Apps, Design Strategy, User Experience Design, Mobile App UI, Web Applications, App UI, Brand Guidelines, Apps, Figma Prototyping, Visual Design, Desktop App Design, Agile Sprints, Android App Design, Product Design, Mobile Applications, Web App UI, Redesign, Responsive Design, Enterprise UX Design, Interaction Design (IxD), User Journey Maps, Information Architecture (IA), Component Libraries

Web Graphic/UI/UX Designer

2015 - PRESENT
Dubai Smart Government
  • Designed a mobile app.
  • Prototyped a kiosk machine for disabled people.
  • Designed icons for the Dubai government website.
  • Created wireframes.
Technologies: Balsamiq, Axure, Adobe Illustrator, Adobe Photoshop, UX Design, Design Sprints, Mobile Design, User Flows, Web UX, User Testing, Heuristic Analysis, Mobile, Social Networking, Layout Design, Web & Mobile Applications, Prototyping, Responsive Web Apps, Audits, UI Audits, UX Audits, Mobile UX, Mobile Apps, Design Strategy, User Experience Design, Mobile App UI, App UI, Brand Guidelines, Apps, Visual Design, Android App Design, Mobile Applications

Lead Senior Product Designer

2020 - 2021
Folio3
  • Led the design process exercises for the team. Set up the first usability testing lab for the designers.
  • Engaged with a brand research company involved in researching consumer trends. Brainstormed and did journey mapping, wireframes, and high-fidelity designs.
  • Researchers can create surveys without learning curves and with a lesser cognitive load. Created design processes for the team and ensured all the solutions were validated by the users.
Technologies: Sketch, Figma, Adobe Experience Design (XD), Design Systems, UX Research, Mobile Design, Web App UX, Shopify, Native Mobile Apps, User Flows, CTA, Web UI, Web UX, User Journeys, Heuristic Analysis, Mobile, Social Networking, Layout Design, Web & Mobile Applications, Prototyping, Web UX Design, Data-informed Visual Design, Responsive Web Apps, Audits, UI Audits, UX Audits, Mobile UX, Mobile Apps, iOS, User Experience Design, Mobile App UI, Web Applications, App UI, Brand Guidelines, Apps, Figma Prototyping, Web Design, Visual Design, Desktop App Design, Agile Sprints, Shopify Design, Product Design, Mobile Applications, Web App UI, Redesign, Responsive Design, Interaction Design (IxD), User Journey Maps, Information Architecture (IA), Component Libraries

User Experience | Product Manager

2020 - 2020
Merit Incentives
  • Worked on loyalty and rewards products aligning business goals with client's needs. Validated concepts with stakeholders ensuring the solutions proposed are viable and highly usable.
  • Mentored peer designers and helped them with their tasks by providing critique and improvements. Empathized with stakeholders, ideated with the team, and churned out wireframes based on different user research methods.
  • Worked closely with engineers and the QA team to ensure the designs were viable and the solutions proposed were doable.
Technologies: Sketch, Adobe, UX Design, Consumer Products, User Flows, CTA, Web UI, Web UX, Heuristic Analysis, Mobile, Social Networking, Layout Design, Web & Mobile Applications, Web UX Design, Responsive Web Apps, Audits, UI Audits, UX Audits, User Experience Design, Mobile App UI, App UI, Apps, Figma Prototyping, Web Design, Visual Design, Desktop App Design, Product Design, Redesign, Enterprise UX Design

Manager Design Department

2018 - 2020
SlashNext
  • Led the team of designers and devised strategies to ensure the smooth delivery of the design deliverables and helped the team solve complex usability issues when needed.
  • Ensured and end to end solution and timely delivery of the experience. Not a single instance where the designers could not meet the deadlines.
  • Empathized with stakeholders, including engineers, QA, and project managers, ideated with the design team, and churned out wireframes and high-fidelity visual designs based on different user research methods.
Technologies: Adobe, Sketch, User Flows, CTA, Email Design, Email Template Design, Web UI, Web UX, User Testing, Heuristic Analysis, Mobile, Layout Design, Web & Mobile Applications, Responsive Web Apps, Audits, UI Audits, UX Audits, Mobile UX, Mobile Apps, Design Strategy, User Experience Design, Mobile App UI, Apps, Visual Design, Desktop App Design, Agile Sprints, MVP Design, Mobile Design, Product Design, Mobile Applications, Web App UI, Redesign, Enterprise UX Design, Information Architecture (IA)

UI/UX Designer

2018 - 2020
Venture Dive
  • Led the design efforts of an MVP for a hailing app. An end-to-end experience design solution was provided.
  • Conducted user research, ran a competitor analysis and found unique selling points of the product. Designed information architecture, flow diagrams, wireframes, and high-fidelity visual design.
  • User research was conducted, ran a competitor analysis and found unique selling points of the product. Designed information architecture, flow diagram, wireframes and high fidelity visual design.
Technologies: Adobe, Sketch, Mobile App Design, User Flows, CTA, Web UI, Web UX, User Testing, Heuristic Analysis, Mobile, Layout Design, Web & Mobile Applications, Audits, UI Audits, UX Audits, Mobile Apps, Design Strategy, User Experience Design, Mobile App UI, Apps, Web Design, Visual Design, Desktop App Design, Agile Sprints, MVP Design, Mobile Design, Mobile Applications, Redesign, Interaction Design (IxD), Information Architecture (IA)

UI/UX Designer

2017 - 2018
Freelance
  • Designed the number one beauty app in Pakistan.
  • Created empathy mapping, wireframes, high-fidelity designs, and usability testing.
  • Involved in user interviews and designed a complex admin system to ensure the system's status was visible.
Technologies: Adobe, Sketch, SaaS Design, Mobile UX Design, User Flows, CTA, Web UI, Web UX, Heuristic Analysis, Mobile, Layout Design, Web & Mobile Applications, Responsive Web Apps, Design Strategy, Mobile App UI, Web Design, Desktop App Design, Electricity, Mobile Applications

UX/UI Designer

2016 - 2017
Caremerge
  • Designed several apps for desktop and mobile. Led a team of designers.
  • Created style guide, worked on bed reservation app, medication management, and social apps.
  • Created wireframes, high-fidelity designs, style guides, and email designs.
Technologies: Sketch, Adobe, Mobile UI, Android, Web App Design, User Flows, CTA, Email Design, Email Template Design, Web UI, Web UX, Heuristic Analysis, Mobile, Layout Design, Web & Mobile Applications, Infographics, iOS, Design Strategy, Mobile App UI, Desktop App Design, Mobile Applications, Web App UI

Principal Web/Graphic/UI Designer

2012 - 2015
Confiz
  • Generated ideas from scratch and designed an iOS app for a biker community.
  • Created a POC for Nestle. The retail solution was brainstormed, and various versions were created for different clients.
  • Produced designs for a Windows Tablet app for retail clients' internal use.
  • Designed a Windows Phone app for the retail industry in the US and an iOS eCommerce app for a famous fashion brand.
Technologies: CSS, HTML, Adobe Illustrator, Adobe Photoshop, Balsamiq, Mobile UI, Android, Web App Design, Search Engine Optimization (SEO), Native Mobile Apps, Marketing Design, User Flows, CTA, Conversion Rate Optimization (CRO), Web UI, Web UX, Mobile, Social Networking, Layout Design, Web & Mobile Applications, Infographics, Web UX Design, Data-informed Visual Design, Responsive Web Apps, iOS, Design Strategy, Mobile App UI, Web Design, Android App Design, Web App UI, Redesign

UI Designer

2012 - 2012
Exalter
  • Designed the user interface, icons, and website.
  • Coded designs in HTML.
Technologies: Adobe Photoshop

Functional Consultant

2010 - 2012
TechsenseUK
  • Communicated with clients.
  • Designed websites.
  • Wrote functional specifications.
  • Coded in HTML.
  • Designed icons.
Technologies: Adobe Illustrator, Axure, Adobe Photoshop

Senior Web Graphic Designer

2007 - 2010
MetaApp
  • Designed a platform for students.
  • Designed the interface per product manager's instructions.
  • Designed icons.
  • Developed in HTML and CSS 2.0.
Technologies: CSS, HTML, Adobe Illustrator, Adobe Photoshop, Education Technology (Edtech)

Web/Graphic Designer

2002 - 2007
Freelance
  • Successful freelance history with a 5-star rating. I have been designing for various U.S based clients.
  • Developed in HTML for a New York-based company.
  • Designed a website for Wendy Williams' website.
  • Designed a website for Centralofficers.com.
  • Developed in HTML and CSS for Centralofficers.com.
  • Supported design projects on a regular basis for Centralofficers.com and their other websites.
Technologies: Adobe Fireworks, Adobe Illustrator, Adobe Photoshop

Education

1996 - 1998

Master's Degree in Computer Science

Khilji Institute of Computer Sciences - Lahore, Pakistan

1992 - 1995

Bachelor's Degree in Commerce

Punjab University - Lahore, Pakistan

Certifications

FEBRUARY 2020 - PRESENT

User Research – Methods and Best Practices

Interaction Design Foundation

AUGUST 2019 - PRESENT

Conducting Usability Testing

Interaction Design Foundation

Skills

Tools

Adobe Photoshop, Adobe Illustrator, Balsamiq Mockups, Sketch 3, InVision App, Figma Prototyping, Wireframe.cc, Zeplin, Jira, Adobe Experience Design (XD), Balsamiq, Adobe Fireworks, Photoshop 7, Illustrator CS6, Sketch, Adobe

Platforms

Windows, Figma, iOS, Web, Android, Shopify, Apple, Mobile, Axure, Netflix

Industry Expertise

Consumer Products, Professional Services, Social Networking, Education Technology (Edtech), Apparel & Accessories, Fashion & Beauty

Languages

HTML, CSS

Other

Dashboard Design, Mobile UX, User Research, Android App Design, Product Design, Data Visualization, eCommerce Web Design, iOS UI Design, Web Design, App Design, Branding, UI Design, Visual Design, User Interface (UI), Wireframing, Android UI Design, User Experience (UX), Digital Branding, Prototyping, UX Design, Android Design Guidelines, User Personas, User Flows, User Stories, Design Leadership, Mobile UI Design, Design Thinking, Web App UX, Mobile App Design, eCommerce, Design Systems, User-centered Design (UCD), SaaS, Mobile UI, Mobile Design, Web UI, Dashboards, Web App Design, Analytical Dashboards, Component Libraries, Usability Heuristics, UX Prototyping, Responsive Design, Interactive Design, Mobile UX Design, B2C, Websites, Landing Page Design, B2B, A/B Testing, Strategy, Website Redesign, System Design, Style Guides, UI Style Guides, Responsive Web Design (RWD), Icon Design, Mockups, Native Mobile Apps, Landing Pages, Marketing Design, Journey Mapping, CTA, Email Design, Email Template Design, Conversion Rate Optimization (CRO), Web UX, User Journeys, User Testing, Heuristic Analysis, Layout Design, Web & Mobile Applications, Infographics, Web UX Design, Data-informed Visual Design, Responsive Web Apps, Color Palettes, Typography, Audits, UI Audits, UX Audits, Mobile Apps, Design Strategy, User Experience Design, Mobile App UI, Web Applications, App UI, Brand Guidelines, Apps, Desktop App Design, Agile Sprints, Shopify Design, MVP Design, Mobile Applications, Web App UI, Redesign, Enterprise UX Design, Interaction Design (IxD), User Journey Maps, Information Architecture (IA), eCommerce UX, Calculators, SaaS Design, Design Sprints, User Interviews, UX Research, Marketplaces, Product Roadmaps, Design Thinking Facilitation, Market Research, Search Engine Optimization (SEO), Electricity, Fashion Design, Clean Design, Social, App UX, Graphic Design, Beauty Products, Quotations, Home Decor, Commerce, Computer Science, Shopping Carts, Competitive Analysis, Seasons, User Engagement, UX Pattern Design

Experience

  • Visual Design - 15 years
  • User Experience (UX) - 10 years
  • App Design - 8 years
  • User Interface (UI) - 7 years
  • Dashboard Design - 7 years
  • Mobile UX - 7 years
  • Wireframing - 5 years
  • Android UI Design - 4 years
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