Uswa Zarnab
Verified Expert in Design
Designer
Lahore, Punjab, Pakistan
Toptal member since May 17, 2022
Uswa is a seasoned UX designer with a track record of driving eCommerce, B2B, and SaaS product results. She has partnered with clients from startups to Fortune 500 companies, delivering data-driven designs that boost engagement and support business growth. Currently, Uswa is innovating in the automobile industry in Silicon Valley, creating intuitive, high-impact designs aligned with industry trends and user needs, transforming complex challenges into simple, user-centric solutions.
Portfolio
Data Entry Application for School Enrollments
101OBTI
Work Experience
Senior UX Analyst
AutoLeap
- Developed a comprehensive desktop application for shop owners in the automobile repair industry, enabling them to manage resources, finances, and customer relationships in one centralized platform.
- Streamlined UX processes across the company, establishing design guidelines and scalable design systems to support future growth.
- Conducted in-depth audience research and collaborated with the CX team to identify high-impact features, resulting in increased user retention and improved customer satisfaction.
Product Designer (UI/UX)
Inkren, Inc
- Revamped the overall app experience to better align with the brand's established audience and attract new users, resulting in improved user retention and satisfaction.
- Redesigned the onboarding process, creating a streamlined, user-friendly flow that helps new users get started quickly and engage with the app's key features.
- Enhanced the pricing flow, simplifying navigation and increasing conversion rates through more precise and more intuitive purchase options.
- Redesigned multiple app modules with a focus on elegant, cohesive design, ensuring a consistent and enjoyable learning experience across all sections.
Web App Designer
MMR Software LLC
- Led Design Ops to enhance collaboration and improve design-to-engineer hand-offs, ensuring a smoother development process.
- Migrated design assets from Adobe XD to Figma within two weeks, creating a fully functional system complete with components and style guides to streamline future design work.
- Supported project management by documenting design specifications and user stories, contributing to clear communication and efficient project execution.
Senior UX Designer
Tkxel
- Led design discovery sessions for multiple MVPs, guiding projects from ideation to fully functional end products. Partnered closely with development teams to ensure seamless execution and high-quality outcomes.
- Collaborated with pre-sales teams to promote the company’s design services, gaining valuable experience in client management and strengthening relationships with key stakeholders for more tailored solutions.
- Conducted UX audits on live products, delivering data-driven insights that improved user satisfaction, increased retention, and enhanced overall product usability.
Associate UX Designer
Freelance
- Conducted comprehensive UX research to develop data-driven designs for web platforms, including building detailed user personas to guide design decisions.
- Developed custom design systems and brand guidelines for multiple clients, ensuring consistency and scalability across their digital products.
- Designed innovative Web 3.0 platforms for carbon marketplaces, delivering user-centric solutions that aligned with industry trends and client goals.
Web Designer
Freelance
- Designed and launched multiple eCommerce stores for digital and physical products, delivering production-ready assets and graphics for a seamless user experience.
- Translated designs into fully functional WordPress websites using Elementor and Divi builders, ensuring visual consistency and optimal performance.
- Revamped existing websites to enhance sales funnels, collaborating with CX teams and conducting consumer interviews to drive improvements in overall service design and customer satisfaction.
Education
Bachelor's Degree in Computer Science
Information Technology University of Punjab - Lahore, Pakistan
Certifications
Introduction to User Experience Design
Coursera
Design Thinking Fundamentals
Edx
User Experience Design Essentials | Adobe XD
Udemy
Skills
Tools
Asana, FigJam, Adobe Experience Design (XD), Miro, Jira, Photo Editors, Modular Scale, Zeplin, WP eCommerce, ProtoPie
Platforms
Figma, iOS, WordPress, Shopify, Webflow
Industry Expertise
Marketing
Other
Design Thinking, UX Design, UX Strategy, UI Design, Visual Design, Notion, Wireframing, Product Design, Web Design, Mobile UI, iOS UX Design, Information Architecture (IA), User Flows, Design Systems, UI Style Guides, Social Media Apps, Web Content, Mobile UX, UX Branding, Web App Design, Web App UI, System Design, Dashboards, eCommerce, iOS UI Design, Web UI, Responsive UI, Websites, Social Media, Marketing Design, User Experience (UX), Responsive Web Design (RWD), WordPress Design, Web UX, Business to Business (B2B), B2C, Content Strategy, SEO Content, Responsive Design, Prototyping, UX Wireframes, Mobile First, Wizards, User Interface (UI), Automation Anywhere, Dashboard Design, Landing Pages, SaaS, Style Guides, Product Strategy, Landing Page Design, User Journeys, Design Strategy, Conversion Rate, App UX, Mobile UI Design, Mobile UX Design, A/B Testing, UX Consulting, Interaction Design (IxD), UX Audits, Usability, Product Requirements Documentation (PRD), Consumer Behavior, Web 3.0, Blockchain, Content Writing, Graphic Design, Branding, Brand Design, Healthcare IT, Blockchain & Cryptocurrency, Fintech, User Roles, Ad Campaigns, B2B, Ad Design, Banner Ads, Banner Design, Layout Design, Advertising Design, Startups, Search Engine Optimization (SEO), Conversion Rate Optimization (CRO), User Interviews, Systems Analysis, Business Systems Analysis, Landing Page Optimization, Visual Storytelling, UX Research, Climate Change, Carbon, Time Tracking, Project Management, Reporting, Task Scheduling, Teamwork, Resource Management, Competition Research, Diary Studies, Agriculture, Non-fungible Tokens (NFT), Angel Investing, Crowdfunding, Template Design, App Store Optimization (ASO), Computer Vision, Machine Learning, Data Visualization, Data Reporting, Team Scheduling, Networking, Portfolios, Beauty Products, Divi, Elementor, Material UI, React, Marketplaces, Artificial Intelligence (AI), Animated Prototypes
Experience
- UX Design - 4 years
- Fintech - 4 years
- Figma - 4 years
- Blockchain & Cryptocurrency - 2 years
- Usability - 2 years
- Product Requirements Documentation (PRD) - 1 year
- UX Audits - 1 year
- Adobe Experience Design (XD) - 1 year
Tools
- Adobe Experience Design (XD)
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