Vanessa Adao, Designer in Rio de Janeiro - State of Rio de Janeiro, Brazil
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Vanessa Adao

Verified Expert  in Design

Designer

Rio de Janeiro - State of Rio de Janeiro, Brazil

Toptal member since December 19, 2022

Expertise
IllustrationArt DirectionPresentation DesignWeb DesignBrand DesignLogo DesignBrochuresTypographyPrint AdsBrand IdentityPrint
Bio

Vanessa is a multidisciplinary designer who creates branded digital experiences and plays at the intersection of branding and product. Having worked with design for over a decade, she has dedicated the last few years to UI/UX. Vanessa collaborated with both startups and enterprises.

Portfolio

Work Experience

UX Designer

2020 - PRESENT
Freelance Clients
  • Collaborated with the partnership between TuaSaúde.com and Rede D'or, leading the launch of their doctor appointment platform. Conducted user research, ideated user flows, and generated innovative thinking on their products and services.
  • Designed the MVP for a doctor appointment platform in just two weeks.
  • Cooperated with developers, researchers, UX writers, and data scientists.
Technologies: Figma, Jira, Pitch Decks, Startups, Early-stage Startups, Web App Design, Analytics, Prototyping, Web App UI, Web App UX, User Experience (UX), Branding, Adobe Creative Suite, Pitch Preparation, Landing Pages, Design Strategy, Mobile Design, Mobile App Design, UI Design, UX Design, Mobile First, Presentation Design, User Journey Maps, User Journeys, Responsive Web Design (RWD), Web Design, Communication Design, Design Systems, Mobile UI Design, User Interface (UI), Product Design, Mobile UI, Mobile UX Design, Design, eCommerce UX, Adobe Photoshop, Mobile App UI, Adobe Illustrator, Presentations, App Design, Layout Design, Wellness, Collateral Design, Landing Page Design, Social Media Design, Print Design, Artwork, Microsoft PowerPoint, Printing Materials, Sales Pitches, Sales Presentations, User Interviews, Onboarding, B2C, Brochures, Brochure Design, UI Animation, Responsive Web Apps, Market Research, Typography, Color Palettes, Brand Strategy, Competitive Analysis, User Research, User Personas, Product Ownership, Scenarios, UX Wireframes, B2B2C, SaaS Design, Real Estate, B2B, Color Schemes, Newsletter Design, Social Media Marketing (SMM), Digital Marketing Strategy, Web UX, Web UI Design, Web UX Design, UX Research, User Flows, Dashboards, Edtech Design, Email Design, Style Guides, Dashboard Design, PowerPoint Design, UX Strategy, Strategy, Strategic Design, Mobile Prototypes, Travel & Leisure, Print Ads, Social Media Covers, Travel Design, Email Sales, System Design, Banner Ads, Digital Marketing Design, Print Marketing Design, Adobe InDesign, iOS UI Design, iOS App Design, Data Visualization, Mobile UX, Mobile, eCommerce Design, Websites, Web UI, Social Ad Design, Digital Marketing, Instagram, Facebook, Color Theory, Marketing Collateral Development, Visual Design Language, Advertising, Events, Rapid Prototyping, High-fidelity Prototypes, Interactive Prototypes, Health, Design Leadership, Ad Design, Messaging, Luxury Goods, UX Audits, Brand Identity, Health & Wellness, Event Marketing, Sales & Marketing, Consumer Products, Mockups, Board Decks, Web, WordPress, Web & Mobile Applications, Responsive UI, Education Technology (Edtech), Journey Mapping, User Testing, Prototype, Adobe CC, Google Slides, PowerPoint Templates, Pitch Presentations, Client Presentations, MVP Design, Consulting, Maternity & Baby, Email Campaigns, Print, Luxury, Corporate Branding, Iconography, Marketing Materials, Ideation Workshops, Design Thinking Facilitation, Design Workshops, Discovery Workshops, Workshop Facilitation, MURAL, Interaction Design (IxD), Microinteraction Design, Interactive Design, Software as a Service (SaaS), Design Documentation, Responsive Design, Information Architecture (IA), Tablet UX, Tablet UI, Interface Design, Pitch Deck Design, Complex Application User Interfaces (UI), Agile, Mobile Apps, Android, Conceptual Design, Diagrams, Usability, Agile Sprints, Web Applications

Design Director

2017 - 2020
Creative Artists Agency
  • Developed concepts and executed solutions for iconic brands and talents.
  • Worked actively with iconic brands such as Zillow, Swarovski, Coca-Cola, The Cheesecake Factory, and Playboy, as well as iconic talents such as Shonda Rhimes, Beautiful Destinations, Nicky Jam, and Drew Barrymore.
  • Acted as the design lead on these projects, collaborating with strategists, junior designers, web developers, and photographers.
Technologies: Adobe Experience Design (XD), Photoshop CC, Illustrator CC, InDesign CC, Pitch Decks, Prototyping, Branding, Adobe Creative Suite, Pitch Preparation, Landing Pages, Design Strategy, Mobile Design, Mobile App Design, UI Design, Mobile First, Presentation Design, Responsive Web Design (RWD), Web Design, Communication Design, Brand Design, Brand Guidelines, Graphic Design, Mobile UI Design, User Interface (UI), Product Design, Mobile UI, Mobile UX Design, Marketing, Design, eCommerce UX, Adobe Photoshop, Mobile App UI, Adobe Illustrator, Art Direction, Creative Direction, Packaging, Presentations, eCommerce, App Design, Layout Design, Collateral Design, Brand Books, Landing Page Design, Marketing Design, Social Media Design, Print Design, Logo Design, Social Media, Retail & Wholesale, Banner Design, Artwork, Microsoft PowerPoint, Printing Materials, Sales Pitches, Sales Presentations, B2C, Brochures, Brochure Design, UI Animation, Responsive Web Apps, Market Research, Typography, Color Palettes, Brand Strategy, Competitive Analysis, User Personas, Scenarios, UX Wireframes, B2B2C, Real Estate, Naming, Consumer Packaged Goods (CPG), B2B, Digital Kiosks, Color Schemes, Newsletter Design, Social Media Marketing (SMM), Digital Marketing Strategy, Web UX, Web UI Design, Web UX Design, UX Research, Email Design, Style Guides, Dashboard Design, PowerPoint Design, UX Strategy, Strategy, Strategic Design, Mobile Prototypes, Travel & Leisure, Print Ads, Social Media Covers, Travel Design, Email Sales, System Design, Banner Ads, Digital Marketing Design, Print Marketing Design, Adobe InDesign, iOS UI Design, iOS App Design, Mobile UX, Mobile, eCommerce Design, Websites, Web UI, Social Ad Design, Digital Marketing, Instagram, Facebook, Color Theory, Marketing Collateral Development, Visual Design Language, Advertising, Events, Rapid Prototyping, High-fidelity Prototypes, Interactive Prototypes, Design Leadership, Ad Design, Messaging, Jewelry & Accessories, Luxury Goods, Brand Identity, Health & Wellness, Event Marketing, Sales & Marketing, Consumer Products, Mockups, Board Decks, Web, Web & Mobile Applications, Responsive UI, Journey Mapping, Prototype, Adobe CC, Google Slides, PowerPoint Templates, Pitch Presentations, Client Presentations, Consulting, Maternity & Baby, Hospitality, Email Campaigns, Stationery Design, Food & Beverage, Restaurants & Dining, Print, Luxury, Corporate Branding, Iconography, Marketing Materials, 3D Mockups, Ideation Workshops, Design Workshops, Interaction Design (IxD), Microinteraction Design, Interactive Design, Video Editing, Software as a Service (SaaS), Design Documentation, Responsive Design, Information Architecture (IA), Tablet UX, Tablet UI, Interface Design, Pitch Deck Design, Dashboards, Complex Application User Interfaces (UI), Web App UX, Android, Conceptual Design, Diagrams, Usability, Web Applications

Designer

2016 - 2017
Freelance Clients
  • Collaborated with three California-based app startups on their wireframe, web design, UI style guides, and pitch decks for the launch of their MVP.
  • Contributed to several projects for clients such as Zumba and their sub-brands Zumba Strong, Zumba Wear, and Zumba Shakes, as well as The Wonderful Company and their sub-brands POM, Teleflora, and JUSTIN Winery.
  • Oversaw graphic and editorial design, deck presentations, email templates, icons, 2D animations, and social media assets for Crystal Air Cruises, ID PR agency, and The BrowGal.
Technologies: Adobe Experience Design (XD), Photoshop CC, Illustrator CC, InDesign CC, Pitch Decks, Startups, Early-stage Startups, Web App Design, Prototyping, Web App UI, Web App UX, User Experience (UX), Branding, Adobe Creative Suite, Pitch Preparation, Landing Pages, Mobile Design, Mobile App Design, UI Design, UX Design, Mobile First, Presentation Design, User Journey Maps, User Journeys, Responsive Web Design (RWD), Web Design, Communication Design, Brand Design, Brand Guidelines, Graphic Design, Design Systems, Mobile UI Design, User Interface (UI), Product Design, Mobile UI, Mobile UX Design, Marketing, Design, eCommerce UX, Adobe Photoshop, Mobile App UI, Adobe Illustrator, Art Direction, Creative Direction, Packaging, Presentations, eCommerce, Layout Design, Collateral Design, Brand Books, Landing Page Design, Social Media Design, Print Design, Logo Design, Social Media, Retail & Wholesale, Banner Design, Artwork, Microsoft PowerPoint, Printing Materials, Sales Pitches, Sales Presentations, B2C, Brochures, Brochure Design, Responsive Web Apps, Market Research, Typography, Color Palettes, Brand Strategy, Competitive Analysis, Naming, Consumer Packaged Goods (CPG), B2B, Color Schemes, Newsletter Design, Social Media Marketing (SMM), Digital Marketing Strategy, Web UX, Web UI Design, Web UX Design, UX Research, Email Design, Style Guides, PowerPoint Design, Strategy, Strategic Design, Mobile Prototypes, Travel & Leisure, Print Ads, Social Media Covers, Travel Design, Email Sales, System Design, Banner Ads, Digital Marketing Design, Print Marketing Design, Adobe InDesign, iOS UI Design, iOS App Design, Mobile UX, Mobile, eCommerce Design, Websites, Web UI, Social Ad Design, Digital Marketing, Instagram, Facebook, Color Theory, Marketing Collateral Development, Visual Design Language, Advertising, Events, Ad Design, Messaging, Luxury Goods, Brand Identity, Health & Wellness, Event Marketing, Sales & Marketing, Consumer Products, Sportswear, Mockups, Board Decks, Web, WordPress, Psychology & Mental Health, Web & Mobile Applications, Responsive UI, Journey Mapping, User Testing, Prototype, Adobe CC, PowerPoint Templates, Pitch Presentations, Client Presentations, MVP Design, Consulting, Hospitality, Email Campaigns, Stationery Design, Food & Beverage, Restaurants & Dining, Print, Luxury, Corporate Branding, Iconography, Marketing Materials, 3D Mockups, Ideation Workshops, Interactive Design, Video Editing, Software as a Service (SaaS), Design Documentation, Responsive Design, Information Architecture (IA), Tablet UX, Tablet UI, Interface Design, Pitch Deck Design, Dashboards, Complex Application User Interfaces (UI), Mobile Apps, Android, Conceptual Design, Diagrams, Usability, Web Applications

Art Director

2015 - 2016
Tinsley Advertising
  • Created advertising campaigns, logos, brand guidelines, packaging, editorial design, and print collateral for Holy Cross Hospital and hospitality accounts such as the Florida Keys & Key West and Eau Palm Beach Resort & Spa.
  • Designed several brochures, ad pieces, logos, and printed collateral for the Karisma portfolio of international hotel chains, including the Nickelodeon Hotel in Mexico.
  • Created the entire vision for the launch of a new real estate company in Naples, FL, by working on its logo, brand guidelines, promotional material, and website.
Technologies: InDesign CC, Photoshop CC, Illustrator CC, Branding, Adobe Creative Suite, Pitch Preparation, Presentation Design, Web Design, Communication Design, Brand Design, Pitch Decks, Brand Guidelines, Graphic Design, Marketing, Design, eCommerce UX, Adobe Photoshop, Adobe Illustrator, Art Direction, Creative Direction, Packaging, Presentations, eCommerce, Layout Design, Collateral Design, Brand Books, Marketing Design, Social Media Design, Print Design, Logo Design, Retail & Wholesale, Banner Design, Artwork, Printing Materials, Sales Pitches, Sales Presentations, Brochures, Brochure Design, Typography, Color Palettes, Brand Strategy, Competitive Analysis, Consumer Packaged Goods (CPG), Color Schemes, Newsletter Design, Social Media Marketing (SMM), Digital Marketing Strategy, Web UI Design, Email Design, PowerPoint Design, Strategy, Strategic Design, Travel & Leisure, Print Ads, Social Media Covers, Travel Design, Email Sales, System Design, Banner Ads, Digital Marketing Design, Print Marketing Design, Adobe InDesign, eCommerce Design, Websites, Web UI, Social Ad Design, Digital Marketing, Instagram, Facebook, Color Theory, Marketing Collateral Development, Visual Design Language, Advertising, Events, Ad Design, Messaging, Luxury Goods, Brand Identity, Sales & Marketing, Consumer Products, Mockups, Board Decks, Web, Responsive UI, Adobe CC, PowerPoint Templates, Pitch Presentations, Client Presentations, Hospitality, Email Campaigns, Stationery Design, Food & Beverage, Print, Luxury, Corporate Branding, Iconography, Marketing Materials, 3D Mockups, Pitch Deck Design, Conceptual Design, Diagrams

Creative Director and Founder

2011 - 2015
Adão Studio
  • Ran my graphics and illustration studio for a few years. Created surface designs and illustrations for brands such as Interbrand, Puffs, Staples, and Bounty.
  • Collaborated closely with designer Barbara Hulanicki on several projects, from logos to brochures and illustrations, including the design of books and theater play honoring her former and iconic English fashion brand Biba.
  • Acted as a consultant developing logo design, brand guidelines, packaging, point-of-sale, and website direction for beauty brands such as BE Professional, Wella, Sephora, and Peter Coppola.
  • Contributed to the revival of the fashion icon Camp Beverly Hills by redesigning the brand, packaging, social media campaigns, and website.
Technologies: Illustrator CC, Photoshop CC, InDesign CC, Branding, Adobe Creative Suite, Presentation Design, Web Design, Communication Design, Brand Design, Brand Guidelines, Graphic Design, Design, Adobe Photoshop, Adobe Illustrator, Art Direction, Creative Direction, Packaging, Presentations, eCommerce, Layout Design, Collateral Design, Print Design, Logo Design, Artwork, Printing Materials, Typography, Color Palettes, Brand Strategy, Competitive Analysis, Color Schemes, Print Ads, Social Media Covers, Digital Marketing Design, Print Marketing Design, Adobe InDesign, Websites, Web UI, Color Theory, Marketing Collateral Development, Visual Design Language, Events, Brand Identity, Consumer Products, Web, WordPress, Adobe CC, Consulting, Hospitality, Stationery Design, Print, Corporate Branding, Marketing Materials, 3D Mockups

Senior Designer

2008 - 2011
John Paul Mitchell Systems
  • Designed several illustrations and packaging designs for the company's hair tool collections and limited editions for collaborations with Tarina Tarantino, Regis Salons, and JCPenney.
  • Collaborated with the creative director on redesigning their entire hair tools collection and print production with the vendors in China.
  • Designed several logos, brochures, print advertising campaigns, and point-of-sale and window displays for the entire Paul Mitchell portfolio, including Tea Tree, Paul Mitchell Schools, Awapuhi, and Mitch.
Technologies: Illustrator CC, Photoshop CC, InDesign CC, Branding, Adobe Creative Suite, Presentation Design, Web Design, Communication Design, Brand Design, Brand Guidelines, Graphic Design, Design, Adobe Photoshop, Adobe Illustrator, Art Direction, Creative Direction, Packaging, Presentations, Layout Design, Collateral Design, Brand Books, Logo Design, Retail & Wholesale, Artwork, Printing Materials, Brochures, Brochure Design, Typography, Color Palettes, Brand Strategy, Competitive Analysis, Consumer Packaged Goods (CPG), Color Schemes, Print Ads, Digital Marketing Design, Print Marketing Design, Adobe InDesign, Websites, Web UI, Marketing Collateral Development, Visual Design Language, Events, Ad Design, Brand Identity, Event Marketing, Consumer Products, Adobe CC, Stationery Design, Print, Corporate Branding, Marketing Materials, 3D Mockups
2000 - 2004

Bachelor's Degree in Industrial Design

Federal University of Rio de Janeiro - Rio de Janeiro, Brazil

OCTOBER 2021 - PRESENT

Foundations in Design Thinking Certificate

IDEO

AUGUST 2020 - PRESENT

Human-centered Design 201: Prototyping

IDEO.org

JUNE 2020 - PRESENT

Introduction to Human-centered Design

IDEO.org

Tools

Adobe Experience Design (XD), Figma, Jira, Hotjar, Photoshop CC, Adobe Illustrator, Adobe Creative Suite, Adobe Photoshop, Microsoft PowerPoint, Adobe InDesign, Adobe CC, Google Slides, MURAL, Illustrator CC, InDesign CC

Languages

Visual Design Language

Industry Expertise

Restaurants & Dining, Hospitality, Retail & Wholesale, Marketing, Real Estate, Travel & Leisure, Advertising, Events, Health, Jewelry & Accessories, Luxury Goods, Health & Wellness, Sales & Marketing, Consumer Products, Maternity & Baby, Food & Beverage, Psychology & Mental Health, Education Technology (Edtech), Fashion, Food, Healthcare, Apparel & Accessories

Platforms

iOS, Mobile, Web, WordPress, Android, Shopify

Other

Wireframing, Design Thinking, Illustration, Prototype, Art Direction, Design Systems, User Flows, Visual Design, User Personas, eCommerce, Web App Design, Branding, MVP Design, Landing Page Design, Mobile First, Pitch Decks, Prototyping, Web App UI, Web App UX, User Experience (UX), Pitch Preparation, Landing Pages, Design Strategy, Mobile Design, Mobile App Design, UI Design, UX Design, Presentation Design, User Journey Maps, User Journeys, Responsive Web Design (RWD), Web Design, Communication Design, Brand Design, Brand Guidelines, Graphic Design, Mobile UI Design, User Interface (UI), Product Design, Mobile UI, Mobile UX Design, Design, eCommerce UX, Mobile App UI, Creative Direction, Packaging, Presentations, App Design, Layout Design, Wellness, Collateral Design, Brand Books, Marketing Design, Social Media Design, Print Design, Logo Design, Banner Design, Artwork, Printing Materials, Sales Pitches, Sales Presentations, B2C, Brochures, Brochure Design, UI Animation, Responsive Web Apps, Market Research, Typography, Color Palettes, Brand Strategy, Competitive Analysis, Scenarios, Workshops, UX Wireframes, B2B2C, Consumer Packaged Goods (CPG), B2B, Color Schemes, Newsletter Design, Social Media Marketing (SMM), Digital Marketing Strategy, Web UX, Web UI Design, Web UX Design, UX Research, Dashboards, Email Design, Style Guides, PowerPoint Design, UX Strategy, Strategy, Strategic Design, Mobile Prototypes, Print Ads, Social Media Covers, Travel Design, Email Sales, System Design, Banner Ads, Digital Marketing Design, Print Marketing Design, iOS UI Design, iOS App Design, Data Visualization, Mobile UX, eCommerce Design, Websites, Web UI, Social Ad Design, Digital Marketing, Instagram, Facebook, Color Theory, Marketing Collateral Development, Rapid Prototyping, High-fidelity Prototypes, Interactive Prototypes, Design Leadership, Ad Design, Brand Identity, Event Marketing, Sportswear, Mockups, Board Decks, Web & Mobile Applications, Responsive UI, Journey Mapping, User Testing, PowerPoint Templates, Pitch Presentations, Client Presentations, Consulting, Email Campaigns, Stationery Design, Print, Luxury, Corporate Branding, Iconography, Marketing Materials, 3D Mockups, Ideation Workshops, Design Thinking Facilitation, Design Workshops, Discovery Workshops, Workshop Facilitation, Interaction Design (IxD), Microinteraction Design, Interactive Design, Software as a Service (SaaS), Design Documentation, Responsive Design, Information Architecture (IA), Tablet UX, Tablet UI, Interface Design, Pitch Deck Design, Complex Application User Interfaces (UI), Agile, Mobile Apps, Conceptual Design, Diagrams, Usability, Agile Sprints, Web Applications, User Research, 2D Animation, Startups, Early-stage Startups, Social Media, User Interviews, Onboarding, Product Ownership, SaaS Design, Naming, Digital Kiosks, Edtech Design, Dashboard Design, Messaging, UX Audits, Video Editing, Industrial Design, Human-centered Design (HCD), Storyboarding, Benchmarking, Usability Testing, UI Style Guides, UI Components, Website Redesign, Sitemaps, Health IT, Healthcare IT, Apps, Travel, Mindfulness, Healthcare Services, APIs, Shopping, Meditation, Clothing, Responsive, Analytics, Community

Experience

UI Design - 7 yearsPitch Decks - 6 yearsDesign Thinking - 5 yearsPrototype - 5 yearsWireframing - 5 yearsUX Design - 3 yearsFigma - 3 yearsUser Research - 2 years

Tools

Figma
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