Vera Martins
Verified Expert in Design
Designer
Lisbon, Portugal
Toptal member since April 18, 2022
Vera is a senior product designer with 10+ years of experience working for multinational companies and startups. She has a keen eye for the whole product design process and methods and has proven expertise working with multifunctional teams, decision-makers, and end users. Vera always advocates for inclusive and accessible products that shape technology for the best user experience, pushing businesses forward.
Portfolio
Redesigning Native Mobile Apps for Accessibility
HejPark | Swedish Marketplace for Parking Spaces
Improving the Login and Registration Flows
Work Experience
Senior Product Designer
Apiax AG
- Improved product user experience as part of the development team.
- Built a brand guide and worked with the marketing department to ensure synergy between product and marketing materials.
- Joined the management team to work on the product's long-term vision and be part of the company strategy and goals.
Senior Product Designer
Freelance
- Designed the entire website and design system for a renewable energy marketplace, including colors, typography, icons, and other assets.
- Developed the first marketplace for parking spaces in the Nordics, a responsive web app developed with no-code tools. I've worked on it from idea to concept and created the design system, logo, and brand.
- Helped create the brand of a cyber security startup in Israel. I've worked on the logo and the presentation and official documentation templates. I also provided website consultancy.
Senior Product Designer
TUI UK
- Adapted the web app flows into native mobile experiences for Android and iOS.
- Started creating and organizing the team to build and maintain the design system for the mobile apps.
- Joined a team to advocate for the importance of making data-based decisions and using data to influence design in all businesses, specifically a travel agency company.
Lead Product Designer
Doccle
- Joined the company as the first in-house designer and helped it grow to two million users across the web and native mobile apps.
- Handled concept development, detailed product and visual design, unconventional user testing, and releases strategy while reporting directly to the CTO.
- Advocated for the value of design, collaborating with the development team to create the first design system and component library.
- Worked continuously alongside the marketing team to ensure synergy between the brand and the product.
Product Designer
Veepee
- Contributed to the adaptation of the web app to responsive web apps.
- Collaborated on revamping the UI and UX of an internal back-office tool.
- Took part in the big re-branding project for this eCommerce platform, helping create the new brand style guides and design system.
- Supported and trained the marketing team to create simple HTML pages for seasonal campaigns, reducing dependency on the product development team.
Product Designer
Celfocus
- Improved the interfaces and usability flow of B2B portals for the first Apple Store in Dubai.
- Progressed to design lead of a 2-element team for the du telco company projects.
- Contributed as the only designer for the Vodafone telco company working with two developers on the Smart Router native mobile apps. Followed the design thinking approach, handling user research, iterations, design, and testing.
- Helped the Vodafone team on their design system rebranding back in 2016.
Education
Master's Degree in Design
Faculty of Fine Arts of the University of Porto - Porto, Portugal
Postgraduate in Audiovisual
Faculty of Fine Arts at the University of the Basque Country - Bilbao, Spain
Bachelor's Degree in Multimedia Design
University of Beira Interior - Covilhã, Portugal
Certifications
Cambridge ESOL
University of Cambridge
Skills
Tools
Sketch, InVision, Miro, Maze, Confluence, Jira, Affinity Photo, Affinity Designer, Adobe Photoshop, Adobe Illustrator, Google Forms, Trello, Google Docs, Axure RP Pro, Zeplin, Google Meet, Zoom
Platforms
Figma, Android, iOS, Web, Mobile, Mobile (Tablet), Apple, Microsoft, Zeppelin, Webflow
Industry Expertise
Travel & Leisure, Product Ideation, Architecture, Professional Services, Marketing, Fashion
Languages
HTML, CSS
Other
Design, English, UX Research, Material Design, Apple Human Interface, UX Flows, Illustration, Visual Design, UI Design, User Experience (UX), User Interface (UI), Wireframe to Product, Responsive UI, User Flows, Prototyping, User Research, UI Branding, Wireframing, Accessibility, Responsive, Responsive Web Apps, Research, Web UI, Mobile Design, Product Design, UX Design, MVP Design, Workflow, Early-stage Startups, SaaS Design, Landing Pages, Web App Design, Responsive Web Design (RWD), eCommerce, Web Design, Mobile UX Design, Consumer-facing Product Design, Style Guides, Design Systems, Websites, Mobile App Design, Mobile UI Design, Mockups, App Design, Interaction Design (IxD), Mobile UX, Mobile UI, B2B, High-fidelity Mockups, Landing Page Design, Web UX, Startups, User Journeys, UX Wireframes, Mobile Prototypes, Optimization, Software as a Service (SaaS), Web UX Design, Mobile Apps, User Experience Design, Component Libraries, Pixel Perfect, Stakeholder Management, Rapid Prototyping, Push Notifications, Web App UI, AI-enabled Applications, Web App UX, Landing Page Optimization, Agile Sprints, Web Applications, Progressive Web Applications (PWAs), Mobile First, Proof of Concept (POC), Ideation, Information Architecture (IA), Responsive Design, UX Principles, User-centered Design (UCD), UX Strategy, Design Thinking, Usability, Desktop Web Design, Mobile Web Design, High-fidelity Prototypes, Flow/Process Builder, Process Flows, Material UI, UI Components, Service Design, Color Theory, Enterprise Design, User Stories, Cross-functional Collaboration, Human Interface Design, Web UI Design, Click-through Rates (CTR), Login Screens, Software, Stakeholder Interviews, Android App Design, iOS App Design, B2C, Agile, iPad, User Feedback, Agile UX, Photography, Chatbots, Character Design, Marketplaces, Marketplace Design, Remote User Testing, User Personas, Branding, Visual Identity, Testing, Character Illustration, Social Media, eCommerce UX, Minimum Viable Product (MVP), Graphic Design, Apps, User Testing, Conversion Rate Optimization (CRO), Conversion Rate, Logo Design, Monetization, Feature Prioritization, Admin Panels, Website Redesign, SaaS, Print Design, Merchandise, Dashboard Design, B2B2C, Layout Design, Fintech, Brand Design, Brand Guidelines, Color Palettes, Business to Business (B2B), Artificial Intelligence (AI), Generative Artificial Intelligence (GenAI), UI Motion, Web Illustration, Data Visualization, A/B Testing, UX Audits, Presentation Design, PowerPoint Design, Label Design, Social Media Design, Collateral Design, Online Payments, Finance, Business Process Automation, Print, Infographics, Rebranding, Iconography, Design Leadership, Financial UX, Project Management, Market Research, Qualitative Research, Pitch Decks, Search Engine Optimization (SEO), Conversational Design, Conversational UX, Conversational Interfaces, Conversational UI, Conversational UI Design, Marketing Design, TV, Audiovisual Design, Multimedia Design, Flutter, Brand Development, Content, Microsoft Teams, Icon Design, Icon Sets, Typography, Immersive Experiences, Shopify Design, Gamification, Social Ad Design
Experience
- User Interface (UI) - 10 years
- User Experience (UX) - 9 years
- Wireframe to Product - 9 years
- Responsive UI - 9 years
- Mobile Design - 9 years
- Sketch - 8 years
- InVision - 6 years
- Figma - 6 years
Tools
- Sketch
- InVision
How to Work with Toptal
Toptal matches you directly with global industry experts from our network in hours—not weeks or months.
Share your needs
Choose your talent
Start your risk-free talent trial
Top talent is in high demand.
Start hiring