With several years of freelance experience as a UX designer and brand strategist, Victor helps individuals, leaders, teams, and organizations produce solutions with a human-centered design approach to create positive experiences for people, services, and businesses. He specializes in Adobe Creative Suite and has proven expertise in financial services, social impact, and healthcare sectors, among others.
Worked with teams of professionals on enterprise software development, strategy, and design thinking projects. I contributed to client workshops, field research, prototyping, UX design, and implementation.
Examined the interaction between a system and its user to enable the user to best understand the information. Improved interactions with platforms, webs, and apps.
Analyzed user behavior and engaged in human-centered design.
Managed remote teams through design projects.
Researched and interviewed users and stakeholders.
Designed product, packaging, and prototypes.
Developed information architecture and restructured the brand.
Implemented design thinking, visual thinking, service design, business design, experience design, and human-centered methodologies.
Desgined UI, visuals. icons, infographics, logos, and presentations.
Created the brand essence, brand belief, and brand guidelines.
Developed communication strategies and engagement actions.