Victor Teran
Verified Expert in Design
UX Designer
Tokyo, Japan
Toptal member since March 30, 2018
Victor is an award-winning designer and brand strategist with a decade of experience leading teams and working in various organizations, from pre-funding startups to MIT, Siemens, Forbes, and Save the Children. He focuses on data-driven design products and brand strategies that delight and convert customers. Victor has changed how organizations solve problems and produced world-class B2B and B2C interfaces in industries, from AI and fintech to aerospace and Web3, with over a billion on TVL.
Portfolio
KUMO B2B Airport Management Software
Performitiv Artificial Intelligence SaaS
Work Experience
Product and Brand Lead
Tokemak
- Designed the entire new design system for the V2 app experience for retail and institutional investors.
- Conducted user research, collaborating with several users to refine the deposit and withdrawal flows, dashboard, and different mechanics within the system.
- Worked alongside tokenomics team to ensure the understanding of the underlying protocol mechanics.
Product and Brand Lead
Forbes Media - Q.ai
- Designed the complete design system of components for the commercial app on iPhone and Android.
- Refined the brand identity guide, including colors, typography, language and tone, logos, and other assets.
- Crafted concise development guidelines, halving project completion times for developers while providing clarity for new team members and accelerating prototype creation for designers.
- Worked with internal stakeholders to improve the UX, which led to a 120% increase in DAU.
- Designed and built the company website alongside landing pages that increased conversion by 360%.
- Developed a comprehensive brand identity manual encompassing color palettes, typography selections, language guidelines, tone specifications, logo usage instructions, and additional brand assets.
UI/UX Designer
Helios Hockey
- Created an app design system for my client to test their hypothesis quickly. The system was well-organized and streamlined the development process, resulting in a high-quality MVP that met my client's needs.
- Revamped the brand and its marketing materials with a comprehensive brand identity guide encompassing color schemes, typography, language, tone, logos, and other assets.
- Simplified a player's data into a skill wheel for easy comparison and created the different data levels.
- Proved different feature thesis alongside the CEO on his clients, with a B2B and B2C approach for players, coaches, and team organizations.
- Developed UX and UI for iOS and Android on mobile and tablet.
- Created a camera movement tracking software for hockey players to measure their stability and different metrics.
- Developed a user journey and gamified the experience to increase user retention and ensure smooth onboarding of players and coaches.
Head of Design
Forest Park Group
- Led the data-driven development with the C-suite stakeholders and the development team. Created the digital product brand, UX, and UI with early prototype deliverables going through higher-level approvals and feedback. Delivered the design handoff.
- Created the brand strategy, logo, style guides, and illustrations to guide the client's brand through the following year's transformation.
- Developed a web application for institutional lending.
Senior Brand and Product Designer
BadaBoom AI
- Improved the onboarding experience to reduce customer landing time and helped create a consistent brand and present the product.
- Helped the C-suite to develop a consistent user flow to help its audience create a highly commercial eyewear label defined by the essence of the brand's DNA.
- Developed a complex order page to help manage the different statuses of international shipping logistics, from order to order delivery.
- Reviewed requirements in the design business meetings, focusing our efforts on meeting business specifications to build consistent handoff documentation for developers in Figma.
Lead Designer
Performitiv
- Led the data-driven development with the C-suite stakeholders and the development team. Created a digital product brand, UX, and UI with early prototype deliverables going through higher-level approvals and feedback. Delivered the design handoff.
- Restructured all the information architecture based on user research, creating a scalability deployment strategy for the subsequent four product iterations for the React web app.
- Created handoff documentation for developers. It included the design system and components for the data visualization interactions. Followed up on project development for the implementation of quality control.
- Created the brand strategy, logo, style guides, and illustrations to guide the client's brand through the following year's transformation.
UI/UX Designer
Famous Media, Inc.
- Co-developed the feature scope to shape the minimal viable product and led brainstorming sessions that would generally help Famous launch with a differentiated value proposition to garner product-market fit.
- Conceived and pitched a solution focused on bridging relationships for famous mentors and users to angel investor Aloe Blacc.
- Created high-fidelity prototypes and animations to guide developers through complex ideas and user flows.
- Created handoff documentation for developers. Followed up on project development for the implementation of quality control.
UX Lead Designer | Brand Strategist
AnywhereWorks
- Helped C-suite develop a consistent brand architecture strategy to help its audience access and relate to their entire family of brands by enabling consumers to form opinions and preferences.
- Designed and prototyped conversational task flows at the appropriate fidelity, such as one-to-one chat instances of sending a text, image, and scheduling appointment messages, failure delivery messages, and in-progress states in iOS/web app.
- Designed, tested, and launched a new onboarding experience for the United Kingdom and Indian customers. The new onboarding increased conversion rates and customer satisfaction.
- Reviewed the requirements in the design-business meetings, focusing our efforts to meet business requirements to build consistent handoff documentation for developers. Followed up on project development for the implementation of quality control.
- Mentored junior designers of the different brands to improve conversion rates, implemented Agile methodologies, and delivered great experiences that were consistent with the master brand.
- Created handoff documentation for developers. It included the design system and components for the data visualization interactions. Followed up on project development for the implementation of quality control.
- Created the brand strategy, logo, and style guides and guided the client's brands through the following year's transformation.
UX Designer
The Green Line Market
- Drove the redesign, testing, and launch of The Greenline Market's second iteration for their eCommerce. Created a third iteration for the future implementation lines (Portfolio Content) of the iOS app.
- Developed the UI/UX for the WordPress website, iOS app, and payment gateway in WooCommerce.
- Developed a benchmarking analysis to transition from wholesaler eCommerce to a niche nutrition eCommerce for healthy nutrition for families and delegate home supplies and beauty to a second level.
- Conceptualized directions, produced decks, and facilitated design workshops for stakeholders and investors.
- Created a social media strategy for Instagram, Facebook, and Pinterest alongside the style guides to guide marketing efforts and growth.
UX Designer
Roomonitor
- Redesigned and rebuilt the 24/7 real-time noise monitoring native Android app and smart home device that allows users to be aware of the noise levels in their short-term rentals, such as Airbnb.
- Analyzed wireframes. Examined the interaction between the app and its users by conducting DT user research methods, such as card sorting, shadowing, and qualitative interviews, to enable the user to understand that information best.
- Reviewed the requirements in the design-business meetings, focusing our efforts to meet business requirements and create a comprehensive visual language for the brand.
- Created illustrations and design systems for the different states of the user journey and different typologies of buildings using Material Design.
Product Designer
ThinkersCo
- Created the iOS prototype of a DeutchBank initiative. "The Reminder" is a sustainable puppet associated with a bank account accessed via NFC that allows users to donate to fulfill the dreams of people.
- Explored, evaluated, and developed new next-gen 'What if' financial product initiatives that scale across localized marketplaces (US, Brazil, Mexico, and Argentina) for Santander Bank.
- Conceptualized directions and produced decks for Thales, a multinational company that designs and builds electrical systems and provides services for the aerospace, defense, transportation, and security markets.
- Accompanied the Visualfy team in search of solutions, from the analysis of the user to the market implementation, promoted in Google Apps and CNN.
- Drove the redesign of the Fagor, Ederlan Fitness app. A gamified app through which employees are encouraged to keep their "cooperative" muscle active. The solution was conceptually played out by dint of employees' insights.
- Researched, prototyped, and pitched a new banking solutions integration for Liberbank focused on bridging relationships for bankers and customers.
- Conducted strategic and ideation workshops with Save the Children to attract the youngest target of the society to volunteer.
- Developed an iOS app with the Anesthesia Patient Safety Foundation to help with the patients[ journey and provide them with support. It won an Innolabs European Health Innovation Solutions Award.
Creative Director
Goldlab
- Managed and created the company website and all marketing communication materials; was responsible for the festival website integration and projects.
- Developed content and information hierarchy for the company website.
- Developed content and information hierarchy for the festival website.
- Interacted with clients to gather and manage website content.
- Researched and documented content from sponsors and bands.
- Created digital content for social networks, namely video, images, banners, and copywriting.
- Created corporate presentations with Keynote and print ads for the events and magazines.
Creative Director
Heart of Gold
- Managed print ads in magazines, banners, and posters for events and concerts.
- Managed, created, and developed websites for festivals.
- Produced graphics and content in different formats for social networks, magazines, and street screens.
- Managed junior design teams and liaised with printing and publishing houses.
- Researched and documented content from the bands and events.
Visual Designer
Labmatic
- Delivered photographic and video material for social networks and publications.
- Managed the visual development of digital brands such as logos, style guides, web identity, and corporate keynotes.
- Interacted with clients to manage photography sessions, video sessions, and models.
- Edited promotional videos and photos for different clients.
Designer
Adam Bresnick Architects
- Developed and created different architectural and product designs.
- Investigated and documented the content of different material resources and suppliers.
- Created architectural plans and 3D models in AutoCAD.
- Created concept models and final architectural models.
- Produced films to explain projects and construction details.
Education
Postgraduate Degree in Product Management
Stanford University - San Francisco, California, USA
Business Extension Course in Enterprise Value Creation
Scott Galloway - Professor of Marketing at NYU Stern School of Business - New York
Master's Degree in Design, Innovation, and Strategy Communication
European Institute of Design IED - Madrid
Bachelor's Degree in Interior Design/Product Design
Superior College of Design Madrid | ESD - Madrid
Bachelor's Degree in Industrial and Product Design/Interior Design
KU Leuven - Gent, Belgium
Certifications
Information Visualization
IDF | Interaction Design Foundation
Negotiation and Human Relationships
Dale Carnegie
Discovering Personality with Jordan B. Peterson
Jordan B. Peterson Lab
UX Management
IDF | Interaction Design Foundation
Logo Design Masterclass with Sagi Haviv
Sagi Haviv, Domestika
Psychology of eCommerce: How to Sell Online with Honors
IDF | Interaction Design Foundation
Dashboard Information Visualization
IDF | Interaction Design Foundation
Artificial Intelligence UX with Greg Nudelman, Fortune 500 Advisor
IDF | Interaction Design Foundation
Master Class on A/B testing with Zoltan Kollin, IBM
IDF | Interaction Design Foundation
Adoption and Appropriation with Honors in Product Design
IDF | Interaction Design Foundation
Mobile User Experience with Honors in UX Design
IDF | Interaction Design Foundation
Interaction Design for Usability with Honors in Human Computer Interaction
IDF | Interaction Design Foundation
Human-computer Interaction in Interaction Design
IDF | Interaction Design Foundation
Skills
Tools
Zeplin, InVision, Sketch, Principle, Adobe Creative Suite, Google Slides, Interface Builder, Apple Keynote, Hotjar, Asana, Microsoft Office, Adobe Premiere Pro, Adobe, Procreate, Trello, Lucidchart, Origami, Adobe Photoshop, Adobe Illustrator, Adobe InDesign
Platforms
Mobile, iOS, Android, Figma, WordPress, Web, Adobe Suite, Apple Watch, Webflow CMS
Industry Expertise
Healthcare, Technology, Entertainment & Leisure, Consumer Products, Human Resources (HR), Information Technology
Languages
CSS, HTML
Other
Design Strategy, Ideation Workshops, User-centered Design (UCD), Startup Consulting, Wireframing, User Flows, Interaction Design (IxD), Data-heavy Design, Enterprise, Enterprise SaaS, Responsive Web Apps, SaaS Design, Tables, Web UI, Web UX, Dashboard Design, Information Architecture (IA), User Experience (UX), User Interface (UI), UX Research, Design Systems, Data Visualization, Prototyping, Web Design, Mobile Apps, Creative Direction, Product Design, Branding, Mobile UX, Mobile UI, Responsive Web Design (RWD), UX Design, UI Design, eCommerce, Web App UX, Web App UI, Web App Design, Visual Design, Web Applications, SaaS, Mobile Design, Mobile App Design, App UI, App UX, Fintech, Logo Design, Brand Guidelines, Digital Branding, Naming, B2B, B2C, B2B2C, Non-fungible Tokens (NFT), Decentralized Finance (DeFi), Business to Business to Consumer (B2B2C), Brand Strategy, Brand Design, Brand Identity, Rapid Prototyping, App Design, Cryptocurrency Wallets, UX Audits, UI Branding, Strategic Planning, Enterprise Systems, Pitch Decks, Funding Presentations, System Design, Color Palettes, Startups, Landing Pages, Lean Startups, Image Consultation, Color Theory, Leadership, Internet of Things (IoT), Smart Homes, User Research, Personas, Design Thinking, Landing Page Design, WordPress Design, Interface Design, CRM Design, Customer Relationship Management (CRM), CRM Systems, Gamification, Gaming, Blockchain & Cryptocurrency, Journey Mapping, UI Prototyping, Layout, Customer Journeys, User Testing, Interactive Prototypes, User Personas, Mockups, Bitcoin, Analysis, Business Strategy, Competitive Benchmarking, Critical Thinking, Value Creation, Product Strategy, Benchmark Analysis, Overflow, Notion, Abstracts, UX Strategy, Shopping, eCommerce UX, eCommerce UI, eCommerce Design, WordPress eCommerce, Apple Watch Design, Financials, Prototype Framework, Online Banking, UX Flows, UIKit, Multinational Banking, Field Research, Qualitative Research, Stakeholder Interviews, Design Specifications, Visual Identity, Crypto, Cryptocurrency, Financial UX, Mobile Wallet, Strategy, Quantitative Research, Conceptualization, Empathy Mapping, UI Specifications, E-learning, Mobile Learning, Conceptual Design, Heuristic Review, Heuristic Reports, Agile UX, Big Data, AI Design, Hand-drawn Illustrations, Logotype, UX Branding, Sport Branding, Software Branding, Consumer Branding, Personal Branding, Event Branding, Network Branding, Product Branding, Corporate Branding, Integrated Branding, Evaluation, Management, Scrum, Scrum Master, Innovation, Interactive UX, Dashboards, Analytical Dashboards, Car Dashboards, Physical Dashboards, Dashboard Development, Financial Reporting Dashboards, Interactive Dashboards, Dashboard Instruments, Web Dashboards, Salesforce Reporting & Dashboards, Information Design, Information Gathering, Research, UI Research, Data Research, Artificial Intelligence (AI), Explainable Artificial Intelligence (XAI), Psychology, Negotiation, Contract Negotiation, Information Assurance, Information Retrieval, Information Systems, Information Visualization, Information Extraction, Information Theory, Data, Datasets, Data Flows, Product Management, Production Management, App Product Management, Agile Product Management, Digital Product Management, Technical Product Management, Product Lifecycle Management (PLM), Lean Research, Web Research, Design, Interior Design, Enterprise Design, A/B Testing, Natural Language Processing (NLP), DataViz, Growth Strategy, Tokenomics, Blockchain, Brand Development, New Media, Web Marketing, Rebranding, Mobile UX Design, Brand Positioning, Graphic Design, Presentation Design, Redesign, React, Tablet UI, Tablet UX, Electrical Design
Experience
- Product Design - 10 years
- User-centered Design (UCD) - 9 years
- User Interface (UI) - 8 years
- Data Visualization - 8 years
- Brand Strategy - 8 years
- Brand Design - 8 years
- User Experience (UX) - 8 years
- Decentralized Finance (DeFi) - 3 years
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