Victoria Marafetti

Product Designer in Buenos Aires, Argentina

Member since September 23, 2015

Victoria is a product designer who loves to work on user-centered projects that combine great UI and UX in order to deliver unique experiences. After working in technology and design companies for more than 12+ years, she is now working as a Head of Design for OnyxCorp.io in the encryption ecosystem. She has previously helped communities all over Latin America grow at Toptal.

User Interface (UI)Web UI Web Design Android UI Design Mobile UI Product Design User Experience (UX)Adobe Photoshop Android Branding iOS Guides Adobe Illustrator Sketch Email Designer iOS Show more

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Portfolio

Digital Design

Rewind Polo
- Dashboard Design
- User Interface (UI)
- User Experience (UX)
- Wireframing
- Responsive Web Apps
- Web UI Design
LePoint Catering Service
- Branding
- Web Design
- User Experience (UX)
- User Interface (UI)
- Responsive UI
- Wireframing
- Responsive Design
- Sketch
- HTML5
- CSS
Nova Consultants, Inc. - Website Redesign Proposal
- Web UI
- Responsive Design
- Responsive Layout
- User Interface (UI)
- User Experience (UX)
- Wireframing
- Sketch
- HTML
- CSS
- UX Analysis
- Responsive UI
- App UI
Educabot
- Branding
- Graphic Design
- Brand Guidelines
- Brand Design
- Icon Design
- Project Planning
- Color Palettes
- Print
- Product Branding

Employment

Head of Design
2015 - PRESENT
OnyxCorp
- Collaborated closely with the client on their product strategy.
- Designed iOS, Android and desktop apps.
- Designed a new responsive corporate site.
- Helped build the new visual design and UX team for one of the company's most important apps.
- Designed new features and screens for internal sites.
- Collaborated with developers using emerging technologies.
- Managed design assets and created brand standards and a UI pattern library.
Technologies: Desktop, iOS, Android, CSS, HTML, Zeplin, Sketch
Co-founder and Creative Director
2011 - PRESENT
Ideas Que Fluyen
- Led the design team. Responsible for driving and maintaining the overall creative vision of the agency.
- Oversaw crafting of design proposals for clients.
- Planned, designed, and developed projects for new eCommerce sites like www.daemoinsumos.com.
- Designed new brands and identity projects, such as www.educabot.org.
- Helped improve the experience that users have while visiting and navigating different sites and applications.
- Prototyped websites and applications.
Technologies: CSS, HTML, Adobe Creative Suite, Sketch
Design Mentor and Speaker
2013 - 2013
City of Buenos Aires Government
- Taught students how to start a web-based project by first organizing their ideas and key objectives so they can then go ahead and go through all the stages of the design and development process.
- Shared the most common mistakes and misunderstandings that use to happen in the design and development process.
- Mentored students on how to first understand the customer and their needs by applying different methods and tools in order to put them first and design an appropriate solution.
- Analyzed current web trends, technologies, and common user behaviors to be considered when starting a new project.
- Shared case studies.
Technologies: CSS, HTML, Adobe Photoshop
Senior UI Designer
2010 - 2011
Globant
- Designed web and mobile interfaces for different clients.
- Helped create illustrations and characters for one of Playdom's most popular games.
- Developed mockups for new clients.
- Designed a Facebook application for a big airline company that was intended to help users easily book their flight directly from their own account.
- Created new visuals for the website of one of the largest creative agencies in the market.
Technologies: Responsive Design, CSS, HTML, Adobe Illustrator, Fireworks, Adobe Photoshop
Senior Graphic Designer
2008 - 2009
Xaga
- Managed the proposal and design of new creative solutions for clients.
- Designed and animated several banner campaigns of products and services.
- Created and developed email marketing campaigns for different events and companies.
- Generated creative concepts for international clients. Pitched ideas to clients.
- Prototyped and developed corporate and promotional websites for different markets and target audiences.
Technologies: Adobe Dreamweaver, Flash, CSS, HTML, Fireworks, Adobe Illustrator, Adobe Photoshop
Graphic Web Designer
2007 - 2008
Dedo Interactive
- Designed and developed promotional sites for new clients.
- Designed and produced one of the most read fitness magazines in Argentina.
- Led the migration from Flash to HTML of old and new web-based projects.
- Designed and managed campaigns for different food and fitness companies.
- Handled the design and development of a South American hotel's new website.
Technologies: HTML, CSS, Adobe Dreamweaver, CorelDRAW, Flash, Adobe InDesign, Adobe Illustrator, Adobe Photoshop

Other Experience

Toptal Mentor
Victoria is a mentor in the Toptal Global Mentor’s Program. This program is a partnership between Toptal and General Assembly to provide high quality mentorship for students from minority and low income backgrounds who are looking to begin their careers as professional designers. Victoria shows commitment to diversity in tech by mentoring a General Assembly student every week for a year, covering everything from design tips and tricks to advice on making it in the industry.

Education

Professional degree in Entrepreneurship
2011 - 2011
ITBA - Buenos Aires, Argentina
Bachelor's degree in Graphic Design
2006 - 2009
Escuela Da Vinci - Buenos Aires, Argentina

Experience

Web UI9 years
Responsive Design9 years
User Interface (UI)9 years
HTML9 years
Android UI Design5 years
Product Design5 years
User Experience (UX)4 years
CSS34 years

Tools

Sketch

Location

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Product Designer in Buenos Aires, Argentina

Portfolio

Employment

Head of Design

Co-founder and Creative Director

Design Mentor and Speaker

Senior UI Designer

Senior Graphic Designer

Graphic Web Designer

Other Experience

Education

Experience

Tools

Location