Vidushi Singh
Verified Expert in Design
Designer
Sydney, New South Wales, Australia
Toptal member since March 30, 2017
Vidushi is a UX and strategy specialist with over six years of experience in the industry. Her primary skills include user research, experience design, and platform strategy. She also works with companies to set up their design processes. She completed her master's degree from UNSW Sydney and her bachelor's from the National Institute of Design, India. Vidushi is currently based in Sydney and is passionate about traveling.
Portfolio
Finance Management and Wallet
Cash Delivery App
Bank Website Redesign
Investment App
Investment Education Platform
Work Experience
Designer
UNSW Sydney
- Designed the official website for the office of pro-vice-chancellor of education which was used to connect with other teachers and industry specialists.
- Created a redesign for the official student learning management system (Moodle), a version of which was piloted with the students.
- Led design workshops with tutors and course conveyors to demonstrate the importance of design in education.
- Conducted user research with UNSW students to understand their acceptance of digital examinations.
Senior UX Designer
Vodafone India
- Redesigned various user journeys including the youth app, Vodafone RED flows, and general user flows; for the upcoming Vodafone India app update.
UX Consultant
VML Qais, India
- Led the UX design strategy and process for all projects and pitches.
- Leveraged insights and findings from the research team in devising effective and appropriate concepts for websites and tools.
- Produced key project artifacts (storyboards, sitemaps, wireframes, task-flows, and more).
- Conducted heuristic evaluations of prototypes and websites.
- Prepared for and ran user tests including card sorting, prototype testing, and usability tests on a live website.
- Provided input to the research team in designing surveys and questionnaires to uncover user insights.
- Presented concepts and work for key projects to clients and internal project teams.
- Worked with a team to ensure a common strategic direction for all projects.
Design Lead
Moonraft Innovation Labs
- Managed projects and oversaw that they ran smoothly.
- Led pitch projects and worked on multiple design research projects for various financial institutions, including the creation of investment platforms from scratch and money management wallet applications.
Usability Specialist
Human Factors International
- Analyzed existing sites/products and identified user experience issues.
- Created profiles, personas, scenarios, site maps, wire frames, and other artifacts to support the user-centered design process.
- Worked with the visual design team and UI development team to produce pixel-perfect end-products.
- Carried out user testing/data gathering and analyzed them.
- Applied persuasion tools to design processes to make the overall concept more effective.
Education
Master's Degree in Design
UNSW Sydney - Sydney
Bachelor of Design Degree in Industrial Design
National Institute of Design - Ahmedabad, India
Certifications
Certified User Experience Specialist
Human Factors International
Certified Usability Specialist
Human Factors International
Skills
Tools
Jira, Trello, Photoshop CC, Illustrator CC, Sketch, InVision, Adobe Photoshop, Adobe Illustrator, Axure RP Pro, Apple Keynote
Platforms
Figma, MacOS, Axure
Industry Expertise
Banking & Finance, Telecommunications
Other
Persona Design, User Research, Prototyping, Mobile UX, User Journeys, Wireframing, User Testing, User Flows, High-fidelity Mockups, User-centered Design (UCD), Financial UX, User Experience (UX), Task Flows, Commercial Banking, Responsive Web Design (RWD), High-fidelity Prototypes, Apps, Youth, UX Design, Investment Banking, Investment Learning, Learning Management Systems (LMS)
Experience
- Prototyping - 6 years
- Wireframing - 6 years
- Mobile UX - 6 years
- User Journeys - 6 years
- User Testing - 6 years
- User Research - 6 years
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