
Vildan Soydas
Verified Expert in Design
Designer
Istanbul, Turkey
Toptal member since February 22, 2019
Vildan is a digital product designer with 24 years of experience designing products for globally recognized brands such as eBay (Turkey), Ticketmaster (Turkey), Rocket Internet, and N11.com. She's also worked for many large-scale global eCommerce companies. Vildan works across the complete product-design cycle, from analyzing user/customer problems and needs to UI/UX design and prototyping.
Portfolio
Work Experience
Head of Design
Wingie Enuygun Group
- Designed user interfaces for all of the company's digital platforms, including the iOS and Android apps and the mobile web.
- Collaborated with the front-end teams to create a design system for the brand's digital platforms.
- Involved in UX research activities to improve the overall user experience.
Mentor
Designlab Learning
- Worked as a DesignLab mentor for UX Academy courses. UX Academy is an intensive online program that equips students with UI/UX design skills to land design roles.
- Mentored UX Academy students during their courses, conducted weekly calls with them.
- Assessed student work and provided written feedback for student assignments.
Mobile Service UI Manager
n11
- Led the mobile design team and designed interfaces for mobile products.
- Designed and prototyped user interfaces for N11.com mobile products (iOS, Android, and mobile web channels).
- Defined user interactions and flows for N11.com mobile products on iOS and Android platforms based on user data and research results.
- Collaborated with analysts and developers to define and solve UI/UX issues for mobile channels.
- Worked with stakeholders to define product requirements.
Art Director
Rocket Internet
- Worked in cooperation with site and project managers and marketing teams.
- Designed user interfaces and marketing visuals for Evimister.com and Zidora.az.
- Worked with other designers and international team members.
Art Director
Gittigidiyor - eBay Turkey
- Worked in cooperation with the production and marketing teams.
- Led junior UI and marketing designers in the design team.
- Designed user interfaces and graphics for online and offline social media and outdoor campaigns.
- Created graphics (web pages, affiliate and google marketing banner ads, landing pages, email, newsletters, and homepage header) and wireframes for web pages.
- Designed mockups and presented design ideas for multiple, simultaneous projects.
Web Graphics Director
Hürriyet Emlak
- Managed the creative team with the supervision of the IT director.
- Designed and created online and offline graphical elements for the company websites (Hurriyetemlak.com and Hurriyetoto.com), including banners, landing pages, email newsletters, posters, and roll-ups.
- Coordinated with the sales and marketing teams to strengthen the corporate identity and branding.
- Worked with the IT team to support the evaluation and production of software products on all design aspects.
- Managed and supervised outsourced advertising projects for the monthly Hurriyet Emlak's magazine.
Web Graphics Designer
MicroStrategy, Inc.
- Created and designed graphical elements for the corporate website (Microstrategy.com), special topic microsites, international websites, and all outbound HTML email promotions and newsletters.
- Coordinated with the print design team to strengthen the corporate identity and branding.
- Collaborated with the technology team to support evaluation and production of software products on all design aspects, including user interface, splash screens, icons, wizards, online readme files, and more.
- Designed, created, and edited Flash demonstrations.
- Managed multiple initiatives and projects simultaneously.
Senior Web and Graphics Designer
MetGlobal
- Managed and created online and offline promotion campaigns for three retail travel sites and one business-to-business reservation portal (Metglobal.com, Hotelspro.com, and Otel.com).
- Oversaw the design and content of retail websites, following the company's branding objectives and the production of weekly online newsletters.
- Designed the overall layout of a newly launched website, Otel.com.
- Created online marketing and promotion materials, including banner ads, buttons, line ads, search engine landing pages, promotional emails, newsletters, logos, and email signatures.
- Modified the design of web pages to optimize client conversion and fulfill SEO objectives.
- Managed the outsourcing of advertising and promotions: profiled and contracted advertising agencies and supervised outsourced advertising projects.
Art Director
Fikir Cumhuriyeti Creative
- Created the graphic design of printed promotional materials, including posters, flyers, press releases, brochures, and mockups for various clients like Hyundai Technical Services, Cihan İnsaat, Gima, and Komili.
- Managed and supervised the creative team of the company.
Media Channels Content and Design Development Specialist
Biletix | Ticketmaster (Turkey)
- Created and edited written and visual content for the Biletix website (Biletix.com) and weekly email newsletters. Continuously implemented regular updates.
- Designed and edited the content for the monthly printed entertainment guide, flyers, and ticket wallets.
- Managed the relationships with print companies.
- Worked in cooperation with other companies for shared marketing and promotional projects.
- Established online advertisement connections with national and international internet portals.
Education
Bachelor of Arts Degree in Philosophy
Bogazici University - Istanbul, Turkey
Skills
Tools
Sketch, Adobe
Platforms
Figma
Other
UX Design, Web Design, Responsive UI, eCommerce, Mobile UI, UI Design, Product Design, Interface Design, User Experience (UX), Prototyping, Mobile UX Design, UX Pattern Design, Design Systems, User Flows, User Journey Maps, UX Research, Enterprise System Design, Mobile UX
Experience
- Web Design - 18 years
- Interface Design - 16 years
- UI Design - 16 years
- Product Design - 16 years
- eCommerce - 13 years
- Responsive UI - 13 years
- Mobile UI - 10 years
- UX Design - 5 years
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