Vildana Lojo Babic
Verified Expert in Design
Designer
Sarajevo, Federation of Bosnia and Herzegovina, Bosnia and Herzegovina
Toptal member since May 27, 2020
Vildana is a designer with 12+ years of experience and a master's in architecture. She has created exceptional products for the banking, education, entertainment, and tourism industries, some of which became "disruptive" in their markets. She has worked with startups, SMEs, and Fortune 500 companies focusing on product discovery, market and user research, UX, and visual design systematically measured and validated. Vildana enjoys adding value to people's lives through outstanding products.
Portfolio
Work Experience
Senior Product Designer and Design Team Lead
Five Agency
- Developed the UX, UI, and product design for a startup that aims to disrupt activity tourism by becoming the single premium and most referent source of truth for activism tourists and adventure travelers.
- Led the UX audit and review of existing MVP designs for a platform that helps actors find their next engagement along with the talent managers to hire the best talents. Work included UX audit and flow iterations.
- Led product discovery and design for a product that helps employees achieve well-being by joining a challenge. Activities included facilitating design sprints, user research, prototyping, UX, and UI design.
UX/UI Designer
Mistral Technologies
- Designed the app MVP that connects tourists with the best local gourmet offerings in Sarajevo with multi-language options. The app supports navigation mode.
- Assisted the product discovery for the Microsoft Office tools management system for SMES. Activities included research, wire-framing, design sprint facilitation, and feature prioritization.
- Designed the MPV concept for an intranet app that helps employees conduct their everyday tasks during work hours, track their performance, hours, and learn.
UI and Visual Designer, Project Coordinator
Bizoo Startup Accelerator
- Led the design initiative, creation, and visualization of an accelerator, which included the process, rules, and creation of all learning content materials both for print and web.
- Led the initiative to create graphic and visual designs for the BIZOO startup accelerator and BIZOO startup safari, including social media and web.
- Created a landing page concept for BIZOO, as well as a UI and UX proposal.
- Assisted startups by coaching on the value, importance, and definition of their business model (lean startup, business model canvas).
- Contributed by coaching startups on the visual designs and UI for their landing pages.
Architect and Urban Planner
Freelance
- Performed as an architect, urban planner, and designer for a ski center. Developed architectural designs for the Starting Station for Vertical Transportation and Restaurant on Bjelasnica and oversaw the reconstruction and modernization of ski slopes.
- Acted as architect and urban planner for an architectural studio to design the Sarajevo Fluid Congress Center.
- Developed the architectural design solution, proposal, and urban design of the eco-settlement and production unit Mlini.
- Created an architectural conceptual and detailed design project for a nursing center for the elderly in Bergen, Norway as an architect and urban planner.
- Developed the architectural design of the public library called Daegu Bookmarked, located in Daegu, South Korea.
Education
Master's Degree in Achitecture
University of Sarajevo - Sarajevo, Bosnia and Herzegovina
Bachelor's Degree in Achitecture
University of Sarajevo - Sarajevo, Bosnia and Herzegovina
Certifications
Hello Design Thinking
IDEO
Google Analytics for Beginners
Google Analytics
Design Sprint Nanodegree
Udacity
Skills
Tools
Sketch, Adobe Photoshop, Adobe Illustrator, Airtable, ProtoPie, InVision, Maze, Marvel, Adobe After Effects, AutoCAD, CorelDRAW, 3ds Max
Platforms
Figma, Visual Studio 2017
Industry Expertise
Food & Beverage, Hospitality, Food, Restaurants & Dining, Entertainment & Leisure, Sports, Travel & Leisure, Banking & Finance
Other
User Experience (UX), Design Sprints, Wireframing, User Journeys, User Flows, Ideation, Ideation Workshops, UX Design, Mobile Apps, Product Design, Web App Design, Web App UI, Web App UX, User Research, Design Strategy, User Interface (UI), User Interviews, User Personas, Competitor Analysis & Profiling, UI Design, Design Leadership, Design Management, Dashboards, Design, Prototyping, Mobile UI, Mobile App UI, Design Systems, React Native, Navigation Design, UI Patterns, Navigation, Tourism, Mobile App Design, Responsive UI, Responsive Design, Responsive UX Design, Adaptive Design, Video Streaming, Ecosystem Design, Information Architecture (IA), Home Entertainment, Video on Demand (VOD), Media Players, Streaming, Video Players, TV UI, Web Design, Responsive Web Design (RWD), Blog Design, Booking UX, Travel, Blogs, Booking, Sports & Athletics, Reviews, Extreme Sports, Value Proposition Canvas, Mobile UX, Mobile UI Design, Native Mobile Apps, Mobile UX Design, Apartments, Home Furnishing, Moving, Storage, Storage Products, Storage Spaces, App UI, Gamification, Chatbots, Chatbot Conversation Design, Learning, User Testing, Remote User Testing, Conversational UI, Conversational UX, Conversational Interfaces, Coaching, Mobile Learning, Adult Learning, UX Flows, Google Design Sprints, Fintech, Finance, Mobile Banking, Online Banking
Experience
- UX Design - 7 years
- User Journeys - 6 years
- User Interface (UI) - 6 years
- User Flows - 6 years
- User Interviews - 3 years
- User Research - 3 years
- Design Sprints - 3 years
- Design Strategy - 2 years
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