Vinícius Krause
Verified Expert in Design
Designer
Munich, Bavaria, Germany
Toptal member since October 12, 2021
Vinícius is a UX designer with over 12 years of experience working with agencies and creating products that reach more than 50 million unique visitors per month. He always connects user research and strategic insights to concepts and prototypes that make technology meaningful, valuable, and easy to use. Vinícius has a bachelor's degree in journalism with significant experience in content strategy.
Portfolio
Globo.com, Backstage | Case Study
New Serasa Experian App
Shore Design System
Work Experience
Designer
Visa
- Designed an Android application for payment terminals used across several countries for several acquirers and merchants.
- Built a design system used in many payment applications by different acquirers over the world.
- Supported the implementation of the UI across different development teams in different parts of the world.
Senior UX Designer
Freeletics
- Redesigned the app onboarding, conversion rate optimization, and basket size stability.
- Created data analysis and growth hack strategies that increased conversion rate by 40% compared to the control group in just one experiment.
- Supported the foundational user research and ran a design sprint used to reference product strategy.
Senior Product Designer
Shore
- Created a design system and redesigned key features for booking management, like dashboards, client management, calendar, booking process, and others.
- Redesigned the iOS App that became recommended in the App Store after partnering with the Apple developer program.
- Redesigned a white label booking experience that leveraged customer bookings.
Product Owner
Experian
- Created user research and product strategy for a new credit score app with more than 60 million potential users.
- Crafted interaction design for a hybrid mobile app with particular care about sensitive data and accessibility.
- Led a team as product owner, managing five engineers, two designers, and delivered successfully from zero to the first version of the app in production in six months.
Senior User Experience Designer
Globo.com
- Created a design system and key features for a cloud-based CMS used by more than 40 products by the most extensive media company in Latin America, visited on average by more than 50 million unique visitors per month.
- Provided support to an online voting system used in the biggest reality show in Brazilian TV (Big Brother) that supported more than one million votes per minute.
- Designed a library of components to be used by hundreds of developers that could reuse and customize components made by other developers internally.
Information Architect
Gazeta do Povo
- Redesigned the experience of browsing and reading articles, applying a new monetization strategy based on a free model with paywalls.
- Created a new functional ontology and managed the content migration to a new platform that helped the portal grow as one of the most viewed newspaper websites in Brazil.
- Redesigned the digital experience of the cultural guide of the newspaper and focused on an optimal experience for subscribers with exclusive benefits.
UX Lead
Mirum
- Led a UX team with specialists in interaction design, UX research, SEO, and content strategy. Responsible for hiring, team development, overall UX process, presentations for clients, and technical assessment for projects.
- Redesigned O Globo and Extra online, two of the most prominent newspapers in Brazil. Also planned and executed user research, including usability tests.
- Designed several products such as social networks, mobile apps, intranet, games, eCommerce sites, and campaigns for clients like HSBC, Ford, Johnson & Johnson, and Coca Cola among other famous brands.
Education
Bachelor's Degree in Communication Sciences
Pontifical Catholic University of Paraná - Curitiba, Brazil
Certifications
DHS Trusted Tester Certification
US Department of Homeland Security
Designing with the Mind in Mind
Jeff Johnson
Measuring User Experience
Nielsen Norman Group
Analytics and User Experience
Nielsen Norman Group
Usability Testing
Faber Ludens Institute
Information Architecture
Jump Education
Skills
Tools
Figma, Sketch, Zeplin
Platforms
Android, Mobile, iOS, Axure, Web
Other
Digital Product Design, Content Strategy, UX Design, Mobile UX, User Research, User Interface (UI), User Experience (UX), Web UI Design, Wireframing, Web Design, Prototyping, Mockups, Product Design, UI Design, User Journeys, User Flows, Human-centered Design (HCD), UX Audits, Consulting, B2B, Mobile UX Design, Competitor Analysis & Profiling, Heuristic Analysis, Heuristic Review, Responsive Web Design (RWD), B2C, Competition Research, Mobile UI Design, Onboarding, Dashboard Design, Data Visualization, Mobile Design, Mobile App Design, Mobile Apps, Sitemaps, User Journey Maps, User Testing, Storyboarding, Software as a Service (SaaS), Stakeholder Management, Design Systems, Product Strategy, SaaS, Fintech, Dashboards, Journalism, Copywriting, Research, Interviewing, Video Production, Audio Production, Photography, Social Sciences, Public Relations (PR), Usability Testing, Information Architecture (IA), Content Management Systems (CMS), SEO Content, Interaction Design (IxD), Team Management, iOS App Design, Android App Design, SaaS Design, Mobile UI, User Onboarding, Growth Hacking, Analytics, UX Analysis, User Psychology, User Analysis, Web UI, Personas, User Stories, Data Analysis, App UI, App UX, UX Research, User Personas, UX Scenarios, UX Wireflows, Apps, Web UX, Content Creation, Accessibility, Accessible Design, Web Accessibility
Experience
- Product Strategy - 12 years
- UX Design - 12 years
- Digital Product Design - 12 years
- Content Strategy - 12 years
- User Research - 12 years
- Mobile UX - 6 years
- Design Systems - 6 years
- Figma - 3 years
Tools
- Figma
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