Vitaly Rubtsov
Verified Expert in Design
Designer
Berlin, Germany
Toptal member since February 5, 2020
Vitaly is a product and interaction designer spearheading award-winning projects for large consumer services (Kayak and Momondo), digital agencies, and startups. He is a visionary whose strengths lie in ideation, innovation, interaction, and visual design backed by analytics and A/B testing. Vitaly's work has been featured on Behance, Dribbble, Awwwards, and CSS Design Awards and showcased in UI Graphics by BNN, Inc. International.
Portfolio
Flyer: Flight Booking MVP
Kenko: Workout Tracker iOS App
Invideo: AI Avatar
Connect Home: Smart Home App
Talos: Fitness App
Kayak: Car Map
Work Experience
Lead Product Designer
InVideo
- Led the team to redesign a mobile app for video editing, introduce new features, and align it functionality-wise with the web product, resulting in a significant increase in video completion rate, paid subscriptions, monthly active users, etc.
- Managed the team effort to design, develop, and document a sophisticated and comprehensive design system with direct export to code (Figma tokens to GitHub).
- Designed an innovative AI video editor for web and mobile.
Lead Product Designer
Argyle Systems
- Art directed and built a new visual language for the brand, including the unlimited system for unique generative graphic elements, colors, typography, and other assets.
- Conducted user research on the current app solution and redesigned the core mobile app experience based on issues found.
- Established motion design guidelines to use across the product and brand.
Senior Visual Designer
Mentemia
- Created and embedded a design system using Sketch and Abstract.
- Designed and built an interaction design library.
- Designed and prototyped mental health and mobile well-being tools.
Senior Product Designer
KAYAK
- Oversaw the KAYAK iOS and Android apps experience. Designed for core search, cars, and explore verticals.
- Initiated, art directed, and executed the design implementation of a new feature, Explore, which led to a 15% increase in app engagement and a 7% increase in flight searches.
- Designed a new car map experience that enhanced the UX.
- Redesigned the home page and search experience, art-directed, and established a new visual language of the mobile app, which led to a significant increase in app engagement, successful searches, and bookings.
- Increased the number of completed searches by redesigning the search results loading page.
- Assisted in building, maintaining, and integrating the design system into the workflow of the entire design department at KAYAK as part of a small team of three people.
UI and UX Designer
Freelance
- Designed a travel app for iOS, including its branding.
- Designed a fitness app for iOS and its branding, collaborating closely with developers.
- Conducted prototype testing and built smart custom interactions that improved the user experience.
- Created a video presentation of the project to showcase to investors and utilize in the portfolio.
Senior UI and UX Designer
Yalantis
- Designed an MVP for a local smart home startup that got funding. It was successfully launched soon after.
- Created a fitness app that went viral among the design community, was featured on a variety of digital design websites, and published in an international design book.
- Designed various applications, including a very successful productivity app, a restaurant table booking app, and a smart fitness technology app.
- Brought 20 clients to the company as the result of my design work being showcased on Dribbble and Behance.
- Designed a mobile dating app and its branding, including logo, colors, typography, and other assets.
Lead Designer and Art Director
Big Drop
- Art directed several projects for the beauty, eCommerce, and photography industries.
- Designed a website for a consumer drone product that won various design awards.
- Designed a website for a radio station that included designs for iOS and Android.
- Designed a portfolio website for a photography agency.
- Mentored and art directed the team of four designers.
Education
Bachelor's Degree in Visual Design
Taras Shevchenko National University - Kyiv, Ukraine
Coursework in Digital Design
IT Step Computer Academy - Ukraine
Certifications
User Experience: Research and Prototyping
University of California, San Diego | via Coursera
Skills
Tools
Adobe Photoshop, Sketch, Photoshop CC, InVision, Adobe CC, Adobe After Effects, Adobe Illustrator, After Effects CC, Principle, Zeplin, Adobe Premiere Pro, Framer Prototyping, Flinto, Cinema 4D, AI Tools
Platforms
Figma, iOS, Mobile, Adobe Suite, Android, MacOS
Industry Expertise
Fitness, Health, Consumer Products, Health & Wellness
Other
Travel, Visual Exploration, Clean Design, MVP Design, User Stories, User Testing, User Interface (UI), User Experience (UX), Visual Design, Mobile App Design, Product Design, Photography, UI Design, Android Design Guidelines, UX Design, UX Prototyping, Video Editing, Mobile Apps, Motion Design, Apps, Mobile Design, Mobile UX Design, Design Leadership, Mobile UI, Mobile UX, iOS App Design, App Design, Service Design, UX Audits, Artificial Intelligence (AI), UX Research, Rapid Prototyping, B2C, Proof of Concept (POC), Generative Artificial Intelligence (GenAI), Design Systems, Branding, Wireframing, Workout, Video Presentations, Fitness Trackers, Smart Home Technology, Research, Ideation, User Interviews, Journey Mapping, Search, Apple Pay, Android UI Design, Exercise & Gyms, Prototyping, Car Rental, Web Design, Animation, Interaction Design (IxD), Art Direction, Videos, Data-driven Design, User Research, Framer, User Journey Maps, Abstracts, Internet of Things (IoT), Near-field Communication (NFC), Short Films, Minimum Viable Product (MVP)
Experience
- Visual Design - 10 years
- User Experience (UX) - 9 years
- Mobile App Design - 8 years
- Product Design - 7 years
- Motion Design - 5 years
- Animation - 4 years
- Interaction Design (IxD) - 4 years
- Design Systems - 4 years
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