Viviana is available for hire
Hire VivianaViviana Alcalde
Verified Expert in Design
Designer
Location
Berlin, Germany
Toptal Member Since
March 29, 2021
Viviana is a digital product designer with over ten years of experience designing products for clients including Deutsche Bank, Telefónica, O2 Banking, Siemens, Zalando, and Takeaway. She assists companies in creating easy-to-use and meaningful products that users love. She specializes in building native iOS and Android apps, responsive websites, and scalable systems that provide a consistent user experience across platforms.
Portfolio
Work Experience
Freelance Product Designer UX/UI
2019 - 2020
Zalando
- Designed an application for the Zalando B2B partner program.
- Collaborated on a cross-functional team in different phases of design from ideation, to prototyping, conducting user interviews, and preparing design specifications for development.
- Created a design library in Figma together with the design team.
Technologies: Framer X, Miro, Figma
Freelance Product Designer UX/UI - Mobile Apps
2018 - 2019
Deutsche Bank
- Concepted and designed from scratch a loyalty app for iOS and Android.
- Conducted user research, benchmarking, information architecture, user flows, and validated prototypes with users.
- Created an Atomic design system in Sketch for multi-platforms.
Technologies: Principle, InVision, Abstracts, Sketch
Mobile Product Designer
2017 - 2018
SinnerSchrader Swipe (Part of Accenture Interactive)
- Led a team of UX and UI designers in the conception and design of a white label app for a B2P partner.
- Conducted user research, UX audit, benchmarking, information architecture, sitemaps, user flows, and client workshops to define the MVP scope.
- Delivered quick prototyping, user interviews, and usability tests to validate assumptions.
- Managed UX prioritization and planning, story mapping, and defined epics, user stories, and product backlog.
- Created an Atomic design system from scratch for multi-platforms (iOS, Android, Web).
- Delivered assets to developers (Zeplin) and documented the flows and interaction.
Technologies: Jira, Adobe Photoshop, Confluence, Adobe Illustrator, InVision, Zeplin, Sketch
Senior UX Designer
2017 - 2017
Ergo Digital IT
- Assisted a product team and used Agile and lean methods to design and deliver digital products and solutions.
- Conducted research, qualitative interviews, ideation, client workshops, and defined the user requirements and MVP scope.
- Designed the concept from scratch and delivered interactive prototypes (InVision), assets, and guidelines for developers (Zeplin).
- Assisted the recruitment team to gather the right design candidates for the project.
Technologies: Lookback, Adobe Illustrator, InVision, Zeplin, Sketch
UX Designer
2016 - 2016
Homify, GmbH.
- Collaborated with the CEO and product and IT departments to define the product vision based on the business requirements and users needs.
- Led the concept and design. Managed a team of developers.
- Defined the MVP together with the CEO and product owner. Created from scratch the concept and design of the iOS and Android Apps.
Technologies: Confluence, Jira, InVision, Zeplin, Sketch
UX Designer
2014 - 2016
Karlmax Berlin, GmbH.
- Concepted and designed native apps (Android and iOS) for clients such as Berlinale, Arte, and Edeka.
- Conducted user interviews, mobile usability tests, built prototypes, and detailed designs.
- Collaborated with developers, providing design specifications and assets.
Technologies: Adobe InDesign, Adobe Illustrator, Adobe Photoshop, InVision, Zeplin, Sketch
Junior Interaction Designer
2012 - 2014
Wowbiz, GmbH.
- Assisted a design agency focusing on eCommerce and other digital services. Clients included Rossmann Online, Aquila Capital, and Alceda among others.
- Analyzed and reviewed information architecture, concept, and Interaction design for eCommerce.
- Created mood boards and the look and feel for Rossmann Markenshop and others. Delivered icon design and illustrations for Alceda and Adventskalendar Rossmann.
Technologies: Adobe Illustrator, Adobe Photoshop
Internship: User Interface Designer
2011 - 2012
Fraunhofer MeVis
- Assisted as user Interface designer for a mobile medical application.
- Assisted at the Fraunhofer Institute for medical image computing in the conception of a medical app. The main value was its ability to enable the doctors to access patient data from a mobile device.
- Reviewed the original iPad app, gathered feedback from the users (doctors), and improved the main navigation and filter system. Designed a layout with HTML and CSS to enable printable reports (PDF).
Technologies: Adobe Illustrator, Adobe Photoshop
Education
2010 - 2014
Master Degree in Digital Media
Universität Bremen - Bremen, Germany
2002 - 2009
Licentiate Degree in Fine Arts
Universidad Complutense de Madrid - Madrid, Spain
2005 - 2007
Bachelor's Degree in Illustration
Académie Royale des Beaux-Arts de Bruxelles - Ecole Supérieure des Arts - Brussels, Belgium
Certifications
JULY 2018 - PRESENT
Design Kit: The Course for Human-centered Design
IDEO.org
Experience
Collaboration That Works
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