
Vsevolod Varfolomeev
Verified Expert in Design
Designer
Barcelona, Spain
Toptal member since September 25, 2024
Vsevolod is an expert designer who crafts engaging and playful brand experiences that people relate to and remember. Working at the intersection of graphic, motion, and interactive design, he has delivered high-profile projects for Adidas, Nike, Porsche, Audi, BMW, and Lexus. In addition, Vsevolod has a strong background in developing his own design tools and games.
Portfolio
Work Experience
Brand and Marketing Design Lead
Job Today
- Developed the brand strategy and visual identity playbook and executed a communications redesign for the UK, Spain, and the US markets.
- Executed the NYC Subway launch campaign with offline ad campaigns in Barcelona and Madrid, achieving 28,000 app installs and an 80% uplift.
- Implemented brand design initiatives that led to features in the App Store and improved Trustpilot rating.
Senior Marketing Designer
DiDi
- Led the design direction for DiDi's expansion into Russia and other countries, producing a full-asset pack for the pilot launch.
- Developed local visual identity guidelines, aligning the global brand with regional markets.
- Designed car branding, online and offline ads, office interior layouts, and social media content.
Digital Designer, Head of In-house Studio
Instinct
- Led a team of graphic, motion, web, and 3D designers to deliver internal production for the creative agency's projects.
- Art-directed digital and offline projects, video and motion design, outdoor campaigns, and events.
- Worked with various international clients, including Adidas, IKEA, and Red Bull.
Designer & Art Director
LYRA Design & Event
- Developed creative concepts and visual design of automotive events (festivals, shows, racing days, test drives) for Porsche, BMW, Lexus, and MAN Truck & Bus.
- Coordinated production and installation of multimedia setups on-site (projections, screens, interactive stands).
- Directed and supervised a remote network of contractors across the country (150+ KIA dealerships) to perform BTL marketing activities.
Certifications
Associative Member and Webby Awards Judge
International Academy of Digital Arts and Sciences (IADAS)
Skills
Tools
Adobe Creative Suite, Readymag, Stripo, After Effects CC, Adobe Illustrator, Adobe CC, Cinema 4D
Platforms
Figma, Web
Other
Graphic Design, Brand Design, Brand Identity, Creative Design, Visual Design, Art Direction, Motion Design, Creative Direction, Branding, Creative Strategy, Social Media, Creative Concept Development, Creative Briefs, Brainstorming, Creative Process Development, Automotive Wraps, Vehicle Wraps, Outdoor Advertising, Creative Coding, P5.js, HubSpot, Email Design, Mobile Game UI, Digital Brand Identity, Web Design, Digital Design, UI Design, 3D Design, Design Tools, Marketing Design, Game Design, 3D Scanning, Unity, Game Development, Pixel Art, Animation, Animated GIFs, Team Leadership, Team Management
Experience
- Brand Identity - 11 years
- Graphic Design - 11 years
- Adobe Creative Suite - 11 years
- Brand Design - 11 years
- Art Direction - 6 years
- Motion Design - 6 years
- Figma - 6 years
- Creative Direction - 3 years
Tools
- Adobe Creative Suite
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