Vsevolod Varfolomeev, Designer in Barcelona, Spain
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Vsevolod Varfolomeev

Verified Expert  in Design

Bio

Vsevolod is an expert designer who crafts engaging and playful brand experiences that people relate to and remember. Working at the intersection of graphic, motion, and interactive design, he has delivered high-profile projects for Adidas, Nike, Porsche, Audi, BMW, and Lexus. In addition, Vsevolod has a strong background in developing his own design tools and games.

Portfolio

Work Experience

Brand and Marketing Design Lead

2022 - 2023
Job Today
  • Developed the brand strategy and visual identity playbook and executed a communications redesign for the UK, Spain, and the US markets.
  • Executed the NYC Subway launch campaign with offline ad campaigns in Barcelona and Madrid, achieving 28,000 app installs and an 80% uplift.
  • Implemented brand design initiatives that led to features in the App Store and improved Trustpilot rating.
Technologies: Figma, Adobe Creative Suite, Stripo, HubSpot, Creative Direction, Branding, Creative Design, Creative Strategy, Social Media, Visual Design, Creative Concept Development, Brainstorming, Creative Process Development, Outdoor Advertising

Senior Marketing Designer

2020 - 2020
DiDi
  • Led the design direction for DiDi's expansion into Russia and other countries, producing a full-asset pack for the pilot launch.
  • Developed local visual identity guidelines, aligning the global brand with regional markets.
  • Designed car branding, online and offline ads, office interior layouts, and social media content.
Technologies: Adobe Illustrator, Adobe CC, After Effects CC, Creative Direction, Branding, Creative Design, Creative Strategy, Social Media, Visual Design, Creative Concept Development, Creative Process Development, Automotive Wraps, Vehicle Wraps, Outdoor Advertising

Digital Designer, Head of In-house Studio

2016 - 2020
Instinct
  • Led a team of graphic, motion, web, and 3D designers to deliver internal production for the creative agency's projects.
  • Art-directed digital and offline projects, video and motion design, outdoor campaigns, and events.
  • Worked with various international clients, including Adidas, IKEA, and Red Bull.
Technologies: Figma, After Effects CC, Adobe Creative Suite, Creative Direction, Branding, Creative Design, Creative Strategy, Social Media, Visual Design, Creative Concept Development, Creative Briefs, Brainstorming, Creative Process Development, Team Leadership, Team Management, Outdoor Advertising

Designer & Art Director

2014 - 2016
LYRA Design & Event
  • Developed creative concepts and visual design of automotive events (festivals, shows, racing days, test drives) for Porsche, BMW, Lexus, and MAN Truck & Bus.
  • Coordinated production and installation of multimedia setups on-site (projections, screens, interactive stands).
  • Directed and supervised a remote network of contractors across the country (150+ KIA dealerships) to perform BTL marketing activities.
Technologies: Adobe CC, Cinema 4D, After Effects CC, Outdoor Advertising

Certifications

JANUARY 2020 - PRESENT

Associative Member and Webby Awards Judge

International Academy of Digital Arts and Sciences (IADAS)

Skills

Tools

Adobe Creative Suite, Readymag, Stripo, After Effects CC, Adobe Illustrator, Adobe CC, Cinema 4D

Platforms

Figma, Web

Other

Graphic Design, Brand Design, Brand Identity, Creative Design, Visual Design, Art Direction, Motion Design, Creative Direction, Branding, Creative Strategy, Social Media, Creative Concept Development, Creative Briefs, Brainstorming, Creative Process Development, Automotive Wraps, Vehicle Wraps, Outdoor Advertising, Creative Coding, P5.js, HubSpot, Email Design, Mobile Game UI, Digital Brand Identity, Web Design, Digital Design, UI Design, 3D Design, Design Tools, Marketing Design, Game Design, 3D Scanning, Unity, Game Development, Pixel Art, Animation, Animated GIFs, Team Leadership, Team Management

Experience

  • Brand Identity - 11 years
  • Graphic Design - 11 years
  • Adobe Creative Suite - 11 years
  • Brand Design - 11 years
  • Art Direction - 6 years
  • Motion Design - 6 years
  • Figma - 6 years
  • Creative Direction - 3 years

Tools

  • Adobe Creative Suite
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