Wafa Babsail, Designer in Jakarta, Indonesia
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Wafa Babsail

Verified Expert  in Design

Designer

Location
Jakarta, Indonesia
Toptal Member Since
October 4, 2022

Wafa' is an art director and game designer with 8+ years of experience. She handles projects from briefing to production in branding, editorials, publications, packaging, UI/UX, illustrations, and infographics. Her experience in game design includes developing eight game art concepts, character design, narrative design, storyboarding, prototyping, and documentation. With fluency across different mediums and disciplines, Wafa' excels at developing visual concepts for a worldwide client base.

Portfolio

Work Experience

Art Director

2023 - PRESENT
Blue Tango Street
  • Defined the visual identity and art style for the studio's flagship game, "Job Will Hunting."
  • Offered art direction and constructive feedback to the artists, nurturing their technical skills and assisting them in their creative journey.
  • Collaborated with the production team to establish efficient pipelines, aligning schedules and plans with creative and technological requirements.
  • Supported the production and design phases by brainstorming ideas, shaping creative concepts, and addressing challenges.
Technologies: 3D Games, Art Direction, Unity3D, Unity2D, 2D Games, Inkle, Adobe Illustrator, Adobe Photoshop, Autodesk Maya, Concept Sketching, Sketching, Figma, Banner Design, Style Guides, Professional Services, Visualization Design, Logo Design

Art Director | Senior Graphic Designer

2016 - PRESENT
Self-employed
  • Developed the visual identity for 10+ brands, including the names, taglines, mission statements, logos, typography, iconography, color palettes, and brand guidelines document.
  • Designed the UI/UX, visual identity, mobile, and web design for a bilingual insurance application.
  • Rebranded a food and beverage client and created a full suite of assets, including visual identity, stationery, signage, packaging, and uniforms. Delivered 25+ ready-for-print production files.
  • Directed a team of five developers to follow brand guidelines and provided feedback through the development process to ensure a cohesive visual direction.
Technologies: Concept Development, Branding, Art Direction, Packaging, Editorial Design, Graphic Design, User Interface (UI), User Experience (UX), Typography, Marketing Design, Illustration, Visual Design, Brochure Design, Social Media Design, Poster Design, Web App Design, UI Design, UX Design, Responsive Web Design (RWD), Presentation Design, Pitch Decks, Brand Design, Presentations, Pitch Presentations, Landing Pages, InDesign CC, InDesign 2017, Printing Materials, B2C Marketing, Business to Business (B2B), Early-stage Startups, Startups, Flowcharts, Merchandise, Digital Media, Digital Design, Instagram Growth, Layout Design, B2B, Isometric Design, 2D Illustrations, Cargo & Shipping, Logistics, Traditional Art, Bilingual Design, Infographics, Pixel Art, Google Workspace, Arabic Typography, Logo Design, Artwork, Wireframing, Adobe InDesign, Adobe Illustrator, Adobe Photoshop, Print Design, Landing Page Design, Booking, Dashboard Design, Adobe Creative Suite, Marketing, Figma, Mobile UI Design, Mobile UX Design, Product Design, Design, Multidisciplinary Design, User Flows, Brainstorming, Concepting, Ideation Workshops, Innovation, Iterative Design, Information Architecture (IA), Product Branding, Brand Strategy, Mockups, MVP Design, User Journeys, UX Wireframes, Data Visualization, B2C, Web App UI, Web App UX, Design Systems, Responsive Web Apps, Mobile UI, Mobile Design, Webflow, Sales Presentations, User Experience Design, Website Conversion, UX Audits, Interactive Prototypes, Document Design, Information Design, eCommerce UI, eCommerce, Mobile Apps, Responsive UI, Retail & Wholesale, Web UI, Web UX, Dashboards, Booklet Design, Print, Typesettings, Books, Product Packaging, Reporting, Excel Expert, Excel Reporting, Template Design, Microsoft Word, Brand Guidelines, Blog Design, Email Design, Email Template Design, Collateral Design, Campaign Design, Motion Design, Design Thinking, Conceptual Design, Strategy, Design Strategy, Strategic Design, Stationery Design, Visual Design Language, Usability Testing, Color Palettes, Brand Identity, Adobe Suite, Websites, Web UX Design, Iconography, Icon Design, Illustrator CC, Line Icons, Mobile App UI, Hand-drawn Illustrations, UX Branding, Microsoft PowerPoint, Asana, Email Templates, Banner Ads, Motion Graphics, Photoshop CC, Digital Layout, Layout, WordPress, Clean Design, International Marketing, Company Naming, Marketplace Design, Instagram, Creative Direction, SaaS, Design Direction, Vector Illustration, Label Design, Marketing Materials, Color Schemes, Brochures, Promotional Leaflets & Flyers, Concept Sketching, Sketching, Real Estate, Naming, Banner Design, Fashion & Beauty, Web, eCommerce Design, Professional Services, Visualization Design, Website Builders, Interface Design

Art Director

2023 - 2024
Octfolio Pty Ltd - Main
  • Assessed the brand identity following the acquisition of ALS Ltd.
  • Proposed immediate and future strategies for visual brand enhancement.
  • Created a comprehensive brand guidelines document.
  • Developed campaign art direction concepts for wide online/offline marketing applications.
  • Created print and digital brochures for the company's newest products.
Technologies: Art Direction, Graphic Design, Branding, Brochure Design, Social Media Design, Marketing Design, Typography, Brand Books, Print Design, Professional Services, Visualization Design, Logo Design

Art Director

2023 - 2023
Smart Recycing LLC
  • Designed the launch campaign concept for the recycling startup brand and created a slogan that resonates with the target audience.
  • Developed the campaign strategy and decided on the appropriate mediums and platforms to achieve the desired results. Recommended the best course of action to acquire visuals for the campaign.
  • Created an editorial plan for the content and used themes and topics to guide the copywriter.
  • Devised effective calls to action to guide the audience toward taking action through the brand's mobile app and other services.
Technologies: Visual Design, Branding, Art Direction, Campaign Design, Campaign Strategy, Banner Design, Style Guides, Professional Services, Visualization Design

Brand Designer

2022 - 2023
SIM WEI SIANG SEBASTIEN
  • Developed the brand strategy, including name concepts, brand story, aesthetics, values, and visual direction.
  • Designed the brand's visual elements: logo design, color palette, typography, and visual language, and concluded with an interactive brand guidelines document.
  • Developed mood boards for the NFT art, created a cohesive color index chart, and streamlined the process of making the character personas.
Technologies: Branding, Logo Design, Visual Identity, Typography, Color Palettes, Brand Guidelines, Illustration, Graphic Design, Brand Strategy, Marketing Design, Non-fungible Tokens (NFT), StoryBrand, Interactive PDFs, NFT Design, Design Consultation, Photoshop CC, Illustrator CC, Mockups, Conceptual Design, Concept Development, Creative Concept Development, Creative Direction, Brand Identity, Digital Brand Identity, Company Naming, Concepting, Concept Art, Color Schemes, Web 3.0, Concept Sketching, Sketching, Naming, Web3, Banner Design, Style Guides, Professional Services, Visualization Design

Graphic Designer | Graphic Design Intern

2016 - 2018
Haya Design Studio
  • Collaborated on 40+ client projects, from conceptualizing to production and finalizing all graphic assets, including branding, layouts, editorials, product design, packaging, web design, illustration, animation, and photo editing.
  • Led the designs for most layout projects and developed seven die-cut packaging designs ready for print in less than two weeks.
  • Spearheaded the process of finalizing large-scale branding projects, preparing files for print and production, and developing the brand guidelines documents for 10+ brands.
Technologies: Graphic Design, Concept Development, Editorial Design, Packaging, Branding, Marketing Design, Illustration, Visual Design, Brochure Design, Social Media Design, Poster Design, Presentation Design, Pitch Decks, Brand Design, Presentations, Pitch Presentations, InDesign CC, InDesign 2017, Printing Materials, B2C Marketing, Business to Business (B2B), Early-stage Startups, Startups, Merchandise, Digital Media, Digital Design, Instagram Growth, Layout Design, Tourism, B2B, Isometric Design, 2D Illustrations, Traditional Art, Bilingual Design, Infographics, Pixel Art, Google Workspace, Arabic Typography, Logo Design, Artwork, Adobe InDesign, Adobe Illustrator, Adobe Photoshop, Print Design, Adobe Creative Suite, Marketing, Product Design, Design, Multidisciplinary Design, Brainstorming, Concepting, Ideation Workshops, Innovation, Iterative Design, Product Branding, Mockups, Data Visualization, B2C, Design Systems, Sales Presentations, Document Design, Information Design, eCommerce, Retail & Wholesale, Fashion Design, Fashion, Booklet Design, Print, Typesettings, Books, Product Packaging, Reporting, Excel Expert, Excel Reporting, Template Design, Microsoft Word, Brand Guidelines, Blog Design, Email Design, Email Template Design, Collateral Design, Campaign Design, Design Thinking, Conceptual Design, Strategy, Design Strategy, Strategic Design, Stationery Design, Visual Design Language, Color Palettes, Brand Identity, Adobe Suite, Websites, Iconography, Icon Design, Illustrator CC, Line Icons, Hand-drawn Illustrations, Microsoft PowerPoint, Email Templates, Banner Ads, Motion Graphics, Photoshop CC, Digital Layout, Layout, Clean Design, International Marketing, Company Naming, Instagram, Creative Direction, Vector Illustration, Label Design, Marketing Materials, Color Schemes, Brochures, Promotional Leaflets & Flyers, Luxury Goods, Concept Sketching, Real Estate, Naming, Banner Design, Style Guides, Professional Services, Visualization Design

Community Manager

2014 - 2015
The Social Clinic
  • Managed the social media presence of five clients, which entailed driving community strategy, content creation, publication, moderation, and monthly data analysis.
  • Published content on two websites and regularly wrote in the company's blog.
  • Led the content development for pitches and contributed to landing at least four clients who are leaders in FMCG and beverages, NPOs and NGOs, and hospitality.
  • Trained new managers and delegated tasks internally.
Technologies: Social Media, Marketing Design, Social Media Design, Presentation Design, Pitch Decks, Presentations, Pitch Presentations, B2C Marketing, Business to Business (B2B), Early-stage Startups, Startups, Digital Media, Digital Design, Instagram Growth, Layout Design, Tourism, B2B, Google Workspace, Writing & Editing, Marketing, Brainstorming, Concept Development, Ideation Workshops, B2C, Sales Presentations, PowerPoint Design, Retail & Wholesale, Reporting, Excel Expert, Excel Reporting, Microsoft Word, Copywriting, Campaign Design, Strategy, Social Networks, Microsoft PowerPoint, Banner Ads, International Marketing, Instagram, Community Growth, White Papers, Marketing Materials, Real Estate

Contributing Editor

2012 - 2014
Saudi Research and Publishing Company
  • Made the cover of Sayidaty Magazine in the first investigative report and subsequently published eight other investigative reports.
  • Contributed regularly to the weekly technology, education, and social media sections.
  • Published 2-3 daily news articles in the Sayidaty online magazine.
  • Conducted interviews with politicians, artists, educators, performers, psychologists, advocates, and social media influencers.
Technologies: Journalism, Writing & Editing, TV, News Media, Microsoft Word, Copywriting, Microsoft PowerPoint
2006 - 2010

Bachelor's Degree in Journalism

Sanaa University - Jeddah, Saudi Arabia

JANUARY 2021 - PRESENT

IELTS Academic | Band score 8.0 | CEFR level C1

British Council

AUGUST 2020 - PRESENT

Game Design and Development Specialization

Michigan State University | via Coursera

JUNE 2020 - PRESENT

Unity Certified 3D Artist

Unity Technologies | via Coursera

SEPTEMBER 2019 - PRESENT

Game Design | Art and Concepts Specialization

California Institute of the Arts | via Coursera

Tools

Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Illustrator CC, Photoshop CC, InDesign CC, InDesign 2017, Adobe Creative Suite, Figma, Microsoft Word, Microsoft PowerPoint, Autodesk Maya, Asana

Languages

Visual Design Language

Industry Expertise

Marketing, Professional Services, Luxury Goods, Real Estate, Fashion & Beauty, Insurance, Food & Beverage, Restaurants & Dining, Logistics, Retail & Wholesale, Fashion, Games

Platforms

Webflow, Adobe Suite, Web, Windows, Android, iOS, WordPress

Other

Concept Development, Art Direction, Branding, Packaging, Game Design, Graphic Design, Logo Design, Typography, Arabic Typography, Illustration, Bilingual Design, Iconography, Visual Identity, Style Guides, Web Design, Color Theory, Isometric Design, Visual Design, UI Design, UX Design, Marketing Design, Brochure Design, Social Media Design, Presentation Design, Brand Design, Product Design, Multidisciplinary Design, Iterative Design, Mobile Design, Brand Guidelines, Booklet Design, Print, Books, Product Packaging, Collateral Design, Design Thinking, Conceptual Design, Stationery Design, Color Palettes, Brand Identity, Icon Design, Hand-drawn Illustrations, Digital Layout, Layout, Creative Direction, Vector Illustration, Label Design, Marketing Materials, Color Schemes, Brochures, Promotional Leaflets & Flyers, Concept Sketching, Sketching, Naming, Banner Design, Visualization Design, Editorial Design, Game Art, User Experience (UX), User Interface (UI), Wireframing, Prototyping, Artwork, Social Media, Concept Art, Infographics, eCommerce, Game Design Documentation, Mobile Apps, Web App Design, Box Packaging, Video Games, Responsive Web Design (RWD), Merchandise, Poster Design, Pitch Decks, Startups, Early-stage Startups, Presentations, Pitch Presentations, Printing Materials, Print Design, Design, Brainstorming, Concepting, Ideation Workshops, Rapid Prototyping, Innovation, Product Branding, Mockups, MVP Design, Data Visualization, B2C, Web App UI, Web App UX, Design Systems, Mobile UI, Sales Presentations, PowerPoint Design, Document Design, Information Design, Typesettings, Reporting, Template Design, Copywriting, Motion Design, Strategy, Design Strategy, Strategic Design, Mobile Game Design, Line Icons, UX Branding, Email Templates, Banner Ads, Clean Design, International Marketing, Company Naming, Instagram, SaaS, Community Growth, Non-fungible Tokens (NFT), White Papers, Web3, eCommerce Design, Website Builders, Interface Design, Unity, News Media, TV, Journalism, Public Relations (PR), Writing & Editing, Character Design, World Building, Unity2D, Unity3D, Google Workspace, App Design, Animation, Pixel Art, 3D Art, Game Production, 3D Lighting, Game Development, Level Design, Health Insurance, Fast Food, Food Ordering, Clothing, WebGL, Game Assets, Unity Game Assets, Sprite Sheets, 2D Games, Parallax, RPG, Narrative UX, Character Illustration, Environmental Design, Gameplay Development, Storyboarding, User Flows, Online Payments, Responsive Layout, Signage Design, Wayfinding, Posters, Travel, Residential Real Estate, Commercial Property, Communication Design, Pattern Making, Watercolor, Digital Media, Digital Design, Instagram Growth, Layout Design, Tourism, Graphic Novels, Social, B2B, 2D Illustrations, Cargo & Shipping, Corporate Branding, Serious Games, 3D Games, Traditional Art, Art & Painting, Acrylic Painting, Psychology, Flowcharts, Landing Pages, Business to Business (B2B), B2C Marketing, Landing Page Design, Booking, Dashboard Design, Mobile UI Design, Mobile UX Design, Information Architecture (IA), Brand Strategy, User Journeys, UX Wireframes, Responsive Web Apps, Fintech, User Experience Design, Website Conversion, Logotype, UX Audits, Interactive Prototypes, 3D, eCommerce UI, Responsive UI, Company Profile Design, Book Design & Illustration, Web UI, Fashion Design, Web UX, Dashboards, Communication, Language Learning, English, Excel Expert, Excel Reporting, Blog Design, Email Design, Email Template Design, Campaign Design, Mobile App Design, Mobile Games, Mobile Game UX, Mobile UX, Usability Testing, Mobile Game UI, Websites, Web UX Design, Social Networks, Mobile App UI, Gamification, Motion Graphics, Marketplace Design, Design Direction, StoryBrand, Interactive PDFs, NFT Design, Design Consultation, Creative Concept Development, Digital Brand Identity, Web 3.0, Inkle, Campaign Strategy, Brand Books

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