Wafa Babsail
Verified Expert in Design
Designer
Kuala Lumpur Federal Territory of Kuala Lumpur, Malaysia
Toptal member since October 4, 2022
Wafa' is an art director and game designer with 8+ years of experience. She handles projects from briefing to production in branding, editorials, publications, packaging, UI/UX, illustrations, and infographics. Her experience in game design includes developing eight game art concepts, character design, narrative design, storyboarding, prototyping, and documentation. With fluency across different mediums and disciplines, Wafa' excels at developing visual concepts for a worldwide client base.
Work Experience
Art Director
Blue Tango Street
- Defined the visual identity and art style for the studio's flagship game, "Job Will Hunting."
- Offered art direction and constructive feedback to the artists, nurturing their technical skills and assisting them in their creative journey.
- Collaborated with the production team to establish efficient pipelines, aligning schedules and plans with creative and technological requirements.
- Supported the production and design phases by brainstorming ideas, shaping creative concepts, and addressing challenges.
Art Director | Senior Graphic Designer
Self-employed
- Developed the visual identity for 10+ brands, including the names, taglines, mission statements, logos, typography, iconography, color palettes, and brand guidelines document.
- Designed the UI/UX, visual identity, mobile, and web design for a bilingual insurance application.
- Rebranded a food and beverage client and created a full suite of assets, including visual identity, stationery, signage, packaging, and uniforms. Delivered 25+ ready-for-print production files.
- Directed a team of five developers to follow brand guidelines and provided feedback through the development process to ensure a cohesive visual direction.
Art Director
Octfolio Pty Ltd - Main
- Assessed the brand identity following the acquisition of ALS Ltd.
- Proposed immediate and future strategies for visual brand enhancement.
- Created a comprehensive brand guidelines document.
- Developed campaign art direction concepts for wide online/offline marketing applications.
- Created print and digital brochures for the company's newest products.
Art Director
Smart Recycing LLC
- Designed the launch campaign concept for the recycling startup brand and created a slogan that resonates with the target audience.
- Developed the campaign strategy and decided on the appropriate mediums and platforms to achieve the desired results. Recommended the best course of action to acquire visuals for the campaign.
- Created an editorial plan for the content and used themes and topics to guide the copywriter.
- Devised effective calls to action to guide the audience toward taking action through the brand's mobile app and other services.
Brand Designer
SIM WEI SIANG SEBASTIEN
- Developed the brand strategy, including name concepts, brand story, aesthetics, values, and visual direction.
- Designed the brand's visual elements: logo design, color palette, typography, and visual language, and concluded with an interactive brand guidelines document.
- Developed mood boards for the NFT art, created a cohesive color index chart, and streamlined the process of making the character personas.
Graphic Designer | Graphic Design Intern
Haya Design Studio
- Collaborated on 40+ client projects, from conceptualizing to production and finalizing all graphic assets, including branding, layouts, editorials, product design, packaging, web design, illustration, animation, and photo editing.
- Led the designs for most layout projects and developed seven die-cut packaging designs ready for print in less than two weeks.
- Spearheaded the process of finalizing large-scale branding projects, preparing files for print and production, and developing the brand guidelines documents for 10+ brands.
Community Manager
The Social Clinic
- Managed the social media presence of five clients, which entailed driving community strategy, content creation, publication, moderation, and monthly data analysis.
- Published content on two websites and regularly wrote in the company's blog.
- Led the content development for pitches and contributed to landing at least four clients who are leaders in FMCG and beverages, NPOs and NGOs, and hospitality.
- Trained new managers and delegated tasks internally.
Contributing Editor
Saudi Research and Publishing Company
- Made the cover of Sayidaty Magazine in the first investigative report and subsequently published eight other investigative reports.
- Contributed regularly to the weekly technology, education, and social media sections.
- Published 2-3 daily news articles in the Sayidaty online magazine.
- Conducted interviews with politicians, artists, educators, performers, psychologists, advocates, and social media influencers.
Education
Bachelor's Degree in Journalism
Sanaa University - Jeddah, Saudi Arabia
Certifications
IELTS Academic | Band score 8.0 | CEFR level C1
British Council
Game Design and Development Specialization
Michigan State University | via Coursera
Unity Certified 3D Artist
Unity Technologies | via Coursera
Game Design | Art and Concepts Specialization
California Institute of the Arts | via Coursera
Skills
Tools
Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Illustrator CC, Photoshop CC, InDesign CC, InDesign 2017, Adobe Creative Suite, Figma, Microsoft Word, Microsoft PowerPoint, Autodesk Maya, Google Workspace, Asana
Languages
Visual Design Language
Industry Expertise
Marketing, Professional Services, Luxury Goods, Real Estate, Fashion & Beauty, Insurance, Food & Beverage, Restaurants & Dining, Logistics, Retail & Wholesale, Fashion, Games
Platforms
Webflow, Adobe Suite, Web, Windows, Android, iOS, WordPress
Other
Concept Development, Art Direction, Branding, Packaging, Game Design, Graphic Design, Logo Design, Typography, Arabic Typography, Illustration, Bilingual Design, Iconography, Visual Identity, Style Guides, Web Design, Color Theory, Isometric Design, Visual Design, UI Design, UX Design, Marketing Design, Brochure Design, Social Media Design, Presentation Design, Brand Design, Product Design, Multidisciplinary Design, Iterative Design, Mobile Design, Brand Guidelines, Booklet Design, Print, Books, Product Packaging, Collateral Design, Design Thinking, Conceptual Design, Stationery Design, Color Palettes, Brand Identity, Icon Design, Hand-drawn Illustrations, Digital Layout, Layout, Creative Direction, Vector Illustration, Label Design, Marketing Materials, Color Schemes, Brochures, Promotional Leaflets & Flyers, Concept Sketching, Sketching, Naming, Banner Design, Visualization Design, Art, Editorial Design, Game Art, User Experience (UX), User Interface (UI), Wireframing, Prototyping, Artwork, Social Media, Concept Art, Infographics, eCommerce, Game Design Documentation, Mobile Apps, Web App Design, Box Packaging, Video Games, Responsive Web Design (RWD), Merchandise, Poster Design, Pitch Decks, Startups, Early-stage Startups, Presentations, Pitch Presentations, Printing Materials, Print Design, Design, Brainstorming, Concepting, Ideation Workshops, Rapid Prototyping, Innovation, Product Branding, Mockups, MVP Design, Data Visualization, B2C, Web App UI, Web App UX, Design Systems, Mobile UI, Sales Presentations, PowerPoint Design, Document Design, Information Design, Typesettings, Reporting, Template Design, Copywriting, Motion Design, Strategy, Design Strategy, Strategic Design, Mobile Game Design, Line Icons, UX Branding, Email Templates, Banner Ads, Clean Design, International Marketing, Company Naming, Instagram, SaaS, Community Growth, Non-fungible Tokens (NFT), White Papers, Web3, eCommerce Design, Website Builders, Interface Design, Unity, News Media, TV, Journalism, Public Relations (PR), Writing & Editing, Character Design, World Building, Unity2D, Unity3D, App Design, Animation, Pixel Art, 3D Art, Game Production, 3D Lighting, Game Development, Level Design, Health Insurance, Fast Food, Food Ordering, Clothing, WebGL, Game Assets, Unity Game Assets, Sprite Sheets, 2D Games, Parallax, RPG, Narrative UX, Character Illustration, Environmental Design, Gameplay Development, Storyboarding, User Flows, Online Payments, Responsive Layout, Signage Design, Wayfinding, Posters, Travel, Residential Real Estate, Commercial Property, Communication Design, Pattern Making, Watercolor, Digital Media, Digital Design, Instagram Growth, Layout Design, Tourism, Graphic Novels, Social, B2B, 2D Illustrations, Cargo & Shipping, Corporate Branding, Serious Games, 3D Games, Traditional Art, Art & Painting, Acrylic Painting, Psychology, Flowcharts, Landing Pages, Business to Business (B2B), B2C Marketing, Landing Page Design, Booking, Dashboard Design, Mobile UI Design, Mobile UX Design, Information Architecture (IA), Brand Strategy, User Journeys, UX Wireframes, Responsive Web Apps, Fintech, User Experience Design, Website Conversion, Logotype, UX Audits, Interactive Prototypes, 3D, eCommerce UI, Responsive UI, Company Profile Design, Book Design & Illustration, Web UI, Fashion Design, Web UX, Dashboards, Communication, Language Learning, English, Excel Expert, Excel Reporting, Blog Design, Email Design, Email Template Design, Campaign Design, Mobile App Design, Mobile Games, Mobile Game UX, Mobile UX, Usability Testing, Mobile Game UI, Websites, Web UX Design, Social Networks, Mobile App UI, Gamification, Motion Graphics, Marketplace Design, Design Direction, StoryBrand, Interactive PDFs, NFT Design, Design Consultation, Creative Concept Development, Digital Brand Identity, Web 3.0, Inkle, Campaign Strategy, Brand Books
Experience
Tools
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