Wandi Liu
Verified Expert in Design
Designer
San Francisco, CA, United States
Toptal member since October 18, 2021
Over the past decade, Wandi has worked in-house and as an independent designer for Y Combinator, Kleiner Perkins, and Greylock-backed companies in San Francisco and New York. Her areas of expertise include designing for cross-platform products, establishing and maintaining design systems, project management, user research, and growth optimization. Wandi studied computer science and linguistics at UCLA, where her background and interest lies in empirical research, systems design, and HCI.
Portfolio
Work Experience
Product Designer | Design Systems Lead
Gem
- Led new feature design in the sequences, Chrome extension, and inbox product areas.
- Managed the design and documentation of the Gem Design System.
- Contributed to the design system initiative by contributing differentials to the codebase. Drove the adoption of Figma Plugins and React Storybook.
Freelance Creative Director
Usage AI
- Worked with the client to develop brand identity, marketing collateral, landing page, style guide, and end-to-end product flow all within a 40-hour sprint.
- Redesigned and rebuilt the customer-facing landing page in Figma and Webflow and received investor acclaim. Onboarded customers, including Brex, Kik, and Ramp.
- Led the application refresh and migration to React.
Senior Product Designer
Zumper
- Led all design and user research initiatives for the renter audience growth and experience team.
- Contributed to 40% YOY organic traffic growth, multiple records in monthly-unique conversion, multiple App Store features, $1+ million in sales revenue, and API subscription savings and grew relations with industry partners including Apple and SFDW.
- Spearheaded multiplatform zero-to-one design initiatives, including payment, search, and booking.
- Guided teammates in facilitation, user research, and usability testing through frameworks and feedback.
- Mentored four design interns over the course of two years.
- Habitually collaborated with growth, marketing, and engineering to align on strategy and execution.
Education
Bachelor of Arts Degree in Computer Science and Linguistics
UCLA - Los Angeles, CA
Skills
Tools
Figma, Principle Design, Sketch, Adobe After Effects Design, Procreate, FullStory, Framer X, Git, Asana, Slack Development, Composer
Platforms
Dovetail, iOS Design, AWS, Azure, Android Design
Languages
Python, JavaScript, HTML
Other
Survey Design, Product Design, Visual Design, UX Design, Design Systems, User Research, Brand Design, Growth Strategy, UI Prototyping, Product Management, UX Design, Design Workshops, SurveyMonkey, SEO, Design Sprints, Enterprise SaaS, UX Design, Interaction Design (IxD), Messaging, Mobile App Design, Stripe Development, Social Media Design, App UI, Location-aware Technology, Fintech Development, Dashboard, Consumer Banking, Brand Identity Design, Social Media Strategy, Landing Page Design, Art Direction, Digital Marketing Design, Presentation Design, Editorial Design, UI Design, Design Ops, E-commerce Website Design, E-commerce UX Design, UI Design, Navigation, Web Design, Landing Pages, Landing Page Optimization, SEO, Craigslist, Desktop Web Design, Event Calendars, Local Listings, eCommerce Listings, Web Dashboards, Cloud Engineering, AWS DevOps, Economic Development, Google Cloud Development, Apartments, Rentals, ACH, Financial Software Development, Online Payments, Apple Pay Development, Mobile Onboarding, Landlords, Financial Software Development, Portfolio Management, Dark Mode, Dark UIs, Data Visualization Design, Charting, Charts, UI Design, Component Libraries, Storybook, Design Documentation, Social Hubs, Live Chat, Audio, Mobile GPS, GPS, UI Maps, Chatbox, Social Media Apps, Email, Email Design, Web Components, Templates, Recruiting, B2B Design, Automation
Experience
Tools
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