Wandi Liu, Designer in San Francisco, CA, United States
Wandi is available for hire
Hire Wandi

Wandi Liu

Verified Expert  in Design

Designer

Location
San Francisco, CA, United States
Toptal Member Since
October 18, 2021

Over the past decade, Wandi has worked in-house and as an independent designer for Y Combinator, Kleiner Perkins, and Greylock-backed companies in San Francisco and New York. Her areas of expertise include designing for cross-platform products, establishing and maintaining design systems, project management, user research, and growth optimization. Wandi studied computer science and linguistics at UCLA, where her background and interest lies in empirical research, systems design, and HCI.

Product DesignUX DesignUser ResearchBrand DesignFigmaUI PrototypingPrincipleSketchAdobe After EffectsVisual DesignUX ArchitectureUser InterviewsMobile PaymentsApp UIBrand Identity

Portfolio

Work Experience

Product Designer | Design Systems Lead

2020 - PRESENT
Gem
  • Led new feature design in the sequences, Chrome extension, and inbox product areas.
  • Managed the design and documentation of the Gem Design System.
  • Contributed to the design system initiative by contributing differentials to the codebase. Drove the adoption of Figma Plugins and React Storybook.
Technologies: Figma, FullStory, Asana, Slack, Adobe After Effects, Product Design, Enterprise SaaS, User Interviews, Interaction Design (IxD), Design Systems

Freelance Creative Director

2020 - PRESENT
Usage AI
  • Worked with the client to develop brand identity, marketing collateral, landing page, style guide, and end-to-end product flow all within a 40-hour sprint.
  • Redesigned and rebuilt the customer-facing landing page in Figma and Webflow and received investor acclaim. Onboarded customers, including Brex, Kik, and Ramp.
  • Led the application refresh and migration to React.
Technologies: Brand Design, Design Sprints, Product Design

Senior Product Designer

2018 - 2020
Zumper
  • Led all design and user research initiatives for the renter audience growth and experience team.
  • Contributed to 40% YOY organic traffic growth, multiple records in monthly-unique conversion, multiple App Store features, $1+ million in sales revenue, and API subscription savings and grew relations with industry partners including Apple and SFDW.
  • Spearheaded multiplatform zero-to-one design initiatives, including payment, search, and booking.
  • Guided teammates in facilitation, user research, and usability testing through frameworks and feedback.
  • Mentored four design interns over the course of two years.
  • Habitually collaborated with growth, marketing, and engineering to align on strategy and execution.
Technologies: Figma, Principle, Dovetail, SurveyMonkey, Design Systems, Product Design, SEO Marketing, Growth Strategy, Product Management, User Research
2015 - 2018

Bachelor of Arts Degree in Computer Science and Linguistics

UCLA - Los Angeles, CA