Wandi Liu

Designer in San Francisco, CA, United States

Member since October 18, 2021

Over the past decade, Wandi has worked in-house and as an independent designer for Y Combinator, Kleiner Perkins, and Greylock-backed companies in San Francisco and New York. Her areas of expertise include designing for cross-platform products, establishing and maintaining design systems, project management, user research, and growth optimization. Wandi studied computer science and linguistics at UCLA, where her background and interest lies in empirical research, systems design, and HCI.

Wandi is now available for hire

Hire Wandi

Portfolio

Digital Design

Rent Pay | Zumper
- Mobile Payments
- Stripe API
- iOS
- App UI
- User Research
- Apartments
- Rentals
- ACH
- Plaid
- Online Payments
- Apple Pay
- Android
- Mobile Onboarding
- Rent Payment
- Landlords
- Automation
Craigslist Homepage Redesign
- eCommerce
- eCommerce UX
- eCommerce UI
- Navigation
- Website Redesign
- Landing Pages
- Landing Page Optimization
- Search Engine Optimization (SEO)
- Visual Design
- Craigslist
- Desktop Web Design
- Event Calendars
- Local Listings
- eCommerce Listings
- Product Design
Brand and Product Design | Usage AI
- Brand Identity
- Social Media Strategy
- Landing Page Design
- Art Direction
- Digital Marketing Design
- Presentation Design
- Editorial Design
- Amazon Web Services (AWS)
- Web Dashboards
- Cloud
- Savings Recommendation
- Azure
- AWS DevOps
- Development
- Google Cloud
Design Concept | Beacon
- iOS
- Social Media
- App UI
- Location-aware Technology
- Social Hubs
- Live Chat
- Audio
- Mobile GPS
- GPS
- UI Maps
- Chatbox
- Social Media Apps
Investment Dashboard | Maybe Finance
- Fintech
- Dashboards
- Consumer Banking
- Investing
- Portfolio Management
- Dark Mode
- Dark UIs
- Data Visualization
- Charting
- Charts
Design System | Gem
- Design Systems
- UI Design
- Design Ops
- Figma
- UI Components
- Component Libraries
- Storybook
- Design Documentation
Message Composer | Gem
- Product Design
- Enterprise SaaS
- Messaging
- Email
- Email Design
- UI Components
- Web Components
- Composer
- Templates
- HTML
- Recruiting
- B2B
- Interaction Design (IxD)

Employment

Product Designer | Design Systems Lead
2020 - PRESENT
Gem
- Led new feature design in the sequences, Chrome extension, and inbox product areas.
- Managed the design and documentation of the Gem Design System.
- Contributed to the design system initiative by contributing differentials to the codebase. Drove the adoption of Figma Plugins and React Storybook.
Technologies: Figma, FullStory, Asana, Slack, Adobe After Effects, Product Design, Enterprise SaaS, User Interviews, Interaction Design (IxD), Design Systems
Freelance Creative Director
2020 - PRESENT
Usage AI
- Worked with the client to develop brand identity, marketing collateral, landing page, style guide, and end-to-end product flow all within a 40-hour sprint.
- Redesigned and rebuilt the customer-facing landing page in Figma and Webflow and received investor acclaim. Onboarded customers, including Brex, Kik, and Ramp.
- Led the application refresh and migration to React.
Technologies: Brand Design, Design Sprints, Product Design
Senior Product Designer
2018 - 2020
Zumper
- Led all design and user research initiatives for the renter audience growth and experience team.
- Contributed to 40% YOY organic traffic growth, multiple records in monthly-unique conversion, multiple App Store features, $1+ million in sales revenue, and API subscription savings and grew relations with industry partners including Apple and SFDW.
- Spearheaded multiplatform zero-to-one design initiatives, including payment, search, and booking.
- Guided teammates in facilitation, user research, and usability testing through frameworks and feedback.
- Mentored four design interns over the course of two years.
- Habitually collaborated with growth, marketing, and engineering to align on strategy and execution.
Technologies: Figma, Principle, Dovetail, SurveyMonkey, Design Systems, Product Design, SEO Marketing, Growth Strategy, Product Management, User Research