Will is available for hire
Hire WillWill Gregson
Verified Expert in Design
Designer
Location
Melbourne, Victoria, Australia
Toptal Member Since
November 26, 2021
Will is a product designer, illustrator, graphic designer, and experienced team leader who took his first steps in the creative industry over 11 years ago. He has worked for clients across the globe in industries such as fintech, engineering, health, dating, sports, and sales to deliver web and mobile app designs, illustrations, animations, print, and development projects. Will designed a mobile application that now boasts over 10 million users worldwide.
Portfolio
Work Experience
Freelance Designer
2011 - PRESENT
Self-employed
- Delivered quality products in a wide range of industries, such as fintech, engineering, health and fitness, dating, medical, sports, and sales, to clients worldwide for over a decade.
- Led product design, development, and coordination with several subcontractors on multiple projects to deliver websites and mobile applications, one of which boasts over ten million users.
- Researched, designed, tested, and implemented detailed 2-step security UX flows for a leading telecommunications company.
- Guided several companies through total rebrands and created numerous logos for startups worldwide, from concept to launch.
- Served as a commissioned illustrator for projects such as children's books, bespoke technical illustrations, concept art, and educational illustration pieces.
Technologies: Adobe CC, Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Sketch, Figma, Photography, Web Design, Illustration, User Experience (UX), User Interface (UI), Fintech, Mobile UI Design, Mobile UX Design, Data Visualization, Visual Design, Presentations, Presentation Design, Pitch Decks, PowerPoint Design, Sales Presentations, Landing Page Design, User Experience Design, Mobile Design, Mobile App Design, User Onboarding, Mobile UI, Mobile UX, Interactive UI, User Journeys, Cross-platform, Responsive UI, Responsive Web Apps, Design, Real Estate, Webflow Designer, Responsive Web Design (RWD), Online Ordering, Food Ordering, Food Ordering Platforms, Interactive Prototypes, Design Systems, Web & Mobile Applications, Iconography, Mobile Apps, User Testing, Remote User Testing, Healthcare, Macros, B2B, B2C, Websites, UI Prototyping, UX Prototyping, Wireframing, Startups, Dashboards, DataViz, Atomic Design, High-fidelity Mockups, High-fidelity Prototypes, Accessibility, Usability, Web Usability, Package Design, Gamification, Infographics, Interaction Design (IxD), Marketing Design, Social Media Design, Web UI, Typography, Print Marketing Design, UX Research, Mockups, UX Wireframes, User Flows, Mobile Prototypes, Rapid Prototyping, Rapid Interactive Prototyping, Mood Board, Instructional Design, Web UX Design, Web UI Design, Web UX, Product Strategy, UX Strategy, Audits, Annotated Wireframes, Product Roadmaps, Best Practices in Design, User Research, Brand Books, Brand Strategy, Collateral Design, Logotype, Style Guides, Color Palettes, Microsoft PowerPoint, Visual Storytelling, UI Branding, Digital Art, Digital Illustration, Printing Materials, WiX, Brand Design, Logo Design, Layout Design, eCommerce, Diagrams, Landing Pages, UI Audits, Design Documentation, Website Redesign, Sports & Athletics, Sports Websites, Modular Design, Agile, Print Design, Books, Children's Illustration, Strategic Design, Icon Design, Technical Drawing, Technical Design, Color Schemes, Storybook, UX Writing, Low-fidelity Prototypes, WordPress, Prototyping, Component Libraries, Mobile App UI, Events, Mobile, Print Marketing, Advertising, Brochure Design, Brochures, Promotional Leaflets & Flyers, Design Sprints, Mobile eCommerce, Heuristic Analysis, Sports, Photoshop CC, Illustrator CC, Software as a Service (SaaS), Technology, Creative Tech
Visual and Brand Designer
2023 - 2023
No-L Systems
- Designed and built a large series of interactive technical diagrams that populated more information as the end user progressed through the deck.
- Performed a thorough market and competitor research to design logos for the main brand and sub-brand.
- Built a set of brand identity guidelines and a working design system, including assets such as typography, colors, logo positioning, and iconography.
Technologies: Graphic Design, Technical Diagrams, Visual Design, Diagrams, Branding, Logo Design, Brand Guidelines, Technical Illustration, Icon Design, Technical Drawing, Technical Design, Color Schemes, Component Libraries, Photoshop CC, Illustrator CC, Technology
Visual, Brand, and Web Designer
2022 - 2023
LogPoint
- Designed and built a new brand identity for the entire company, including a new logo, colors, typography, iconography, and illustrations.
- Worked alongside developers and redesigned the entire website, including navigation and widgets, through the construction and testing of an atomic component design system.
- Created several visual storyboards for a diverse set of marketing videos that I subsequently animated or combined to enhance the promotion of the company's services.
Technologies: Web Design, Visual Design, Creative Direction, Branding, Websites, Responsive Web Design (RWD), Digital Ad Design, Social Ad Design, Email Design, Ebooks, White Papers, Animation, Print Marketing, Advertising, Brochure Design, Brochures, Promotional Leaflets & Flyers, Marketing, Design Sprints, Photoshop CC, Illustrator CC, Software as a Service (SaaS), Technology
UI Designer
2021 - 2023
Punchh Inc.
- Worked alongside a team of project managers and developers to research, design, build, and test a white-label loyalty mobile application, which will be used by several popular food chains within the United States.
- Conducted numerous user research and testing workshops to ensure the application and design system was accessible to all users. Ensured it implemented the correct and most efficient user experience.
- Researched, designed, built, and tested a fully customizable and working atomic design system that comprises over 200 working components. Used Figma.
Technologies: UI Design, Mobile UI, Visual Design, Design Systems, UX Design, Mobile UX, User Testing, User Research, Icon Design, Color Schemes, Content Management Systems (CMS), Low-fidelity Prototypes, Prototyping, Component Libraries, Mobile App UI, Mobile, Mobile eCommerce, Photoshop CC, Illustrator CC, Software as a Service (SaaS), Technology
Product, Brand, and UX/UI Designer
2022 - 2022
Scratcher
- Conducted extensive UX research, testing, and user flows before beginning the redesign of their customer-facing CMS platform. I also designed and built an atomic design system to ensure consistency throughout the platform.
- Completed a comprehensive company rebrand, including a new logo, color palette, typography, updated presentation, and email templates. Also, I supplied the company with an extensive set of branding guidelines, ensuring consistent brand identity.
- Redesigned the company's website landing page to incorporate the new brand, resulting in an immediate increase in user engagement after launch.
- Redesigned and built a new template for the company's electronic books to encompass the newly defined brand.
Technologies: Product Design, Branding, Web App UI, Web Design, Web App UX, Figma, Adobe Experience Design (XD), SaaS Design, Prototyping, User Experience (UX), Gamification, Content Management Systems (CMS), Content Marketing Platforms, Logo Design, Mobile, Advertising, Brochures, Promotional Leaflets & Flyers, Photoshop CC, Illustrator CC, Software as a Service (SaaS), Technology, Creative Tech
Creative Director
2019 - 2021
Shoreditch Design Studio
- Established the studio back in its infancy as part of the original duo who set it up. It now has over 18 employees, boasting many clients from startups to multibillion-dollar unicorns.
- Assisted over 50+ clients on different projects, including web design and mobile application design, bespoke illustrations, video editing and animations, print and brand creation, and development.
- Collaborated with clients in the role of product designer, taking many products through initial ideation and concept stages, UX mapping and testing, brand creation, and product design and development, all the way to launch and promotion.
- Designed a number of products in our labs as a collective. These ranged from fun gimmicky apps to help spice up those lockdown Zoom calls to coffee table photography books, with all proceeds going to charity.
Technologies: Adobe CC, Adobe Illustrator, Adobe After Effects, Sketch, Figma, Zeplin, Print, Adobe InDesign, Webflow, WordPress, User Experience (UX), User Interface (UI), Fintech, Mobile UI Design, Mobile UX Design, Data Visualization, Visual Design, Presentations, Finance, Presentation Design, Pitch Decks, PowerPoint Design, Sales Presentations, Landing Page Design, User Experience Design, Mobile Design, Mobile App Design, User Onboarding, Mobile UI, Mobile UX, Interactive UI, User Journeys, Cross-platform, Responsive UI, Responsive Web Apps, Design, SaaS, Real Estate, Webflow Designer, Responsive Web Design (RWD), Online Ordering, Food Ordering, Food Ordering Platforms, Interactive Prototypes, Design Systems, Web & Mobile Applications, Iconography, Mobile Apps, User Testing, Remote User Testing, Healthcare, Macros, B2B, B2C, Websites, UI Prototyping, UX Prototyping, Wireframing, Startups, Dashboards, DataViz, Atomic Design, High-fidelity Mockups, High-fidelity Prototypes, Accessibility, Usability, Web Usability, Package Design, Gamification, Infographics, Interaction Design (IxD), Marketing Design, Social Media Design, Web UI, Typography, Print Marketing Design, UX Research, Mockups, UX Wireframes, User Flows, Mobile Prototypes, Rapid Prototyping, Rapid Interactive Prototyping, Mood Board, Instructional Design, Web UX Design, Web UI Design, Web UX, Product Strategy, UX Strategy, Audits, Annotated Wireframes, Product Roadmaps, Best Practices in Design, User Research, Brand Books, Brand Strategy, Collateral Design, Logotype, Style Guides, Color Palettes, Microsoft PowerPoint, Visual Storytelling, UI Branding, Design Leadership, Digital Art, Digital Illustration, Printing Materials, WiX, Logo Design, Layout Design, eCommerce, Diagrams, Landing Pages, UI Audits, Design Documentation, Website Redesign, Sports & Athletics, Sports Websites, Modular Design, Agile, Print Design, Strategic Design, Strategy, Icon Design, Technical Drawing, Color Schemes, Content Management Systems (CMS), Storybook, UX Writing, Low-fidelity Prototypes, A/B Testing, Health, Prototyping, Component Libraries, Mobile App UI, Events, Mobile, Advertising, Brochure Design, Brochures, Promotional Leaflets & Flyers, Marketing, Design Sprints, Mobile eCommerce, Heuristic Analysis, Sports, Photoshop CC, Illustrator CC, Software as a Service (SaaS), Technology, Creative Tech
Lead Designer
2017 - 2019
Orbus Software
- Designed, managed, launched, and maintained a full company rebrand. With offices in London, New York, Dubai, and Sydney, and with Orbus' 500+ client base, it was a challenging yet highly successful launch with rave reviews.
- Managed and designed multiple stands, brochures, and branded collateral for software expos in London, Australia, and all across the USA.
- Designed the logo for their flagship product, used worldwide. Additionally acted as the lead design consultant for products branding and UI/UX processes.
Technologies: Adobe CC, Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Sketch, Print, User Experience (UX), User Interface (UI), Data Visualization, Visual Design, Presentations, Presentation Design, Pitch Decks, PowerPoint Design, Sales Presentations, Landing Page Design, User Experience Design, Mobile Design, Mobile App Design, User Onboarding, Mobile UI, Mobile UX, Interactive UI, User Journeys, Cross-platform, Responsive UI, Responsive Web Apps, Design, SaaS, Web & Mobile Applications, Iconography, User Testing, B2B, Websites, UI Prototyping, UX Prototyping, Wireframing, Dashboards, DataViz, High-fidelity Mockups, Accessibility, Package Design, Infographics, Marketing Design, Social Media Design, Web UI, Typography, Print Marketing Design, Mockups, UX Wireframes, User Flows, Mood Board, Instructional Design, Web UX Design, Web UI Design, Web UX, UX Strategy, Annotated Wireframes, Product Roadmaps, Best Practices in Design, Brand Books, Brand Strategy, Logotype, Style Guides, Color Palettes, Microsoft PowerPoint, Visual Storytelling, UI Branding, Design Leadership, Digital Art, Digital Illustration, Printing Materials, Layout Design, Diagrams, Landing Pages, UI Audits, Design Documentation, Website Redesign, Modular Design, Print Design, Books, Strategic Design, Strategy, Icon Design, Technical Drawing, Technical Design, Color Schemes, Content Management Systems (CMS), A/B Testing, Enterprise SaaS, Mobile App UI, Events, Print Marketing, Advertising, Brochure Design, Brochures, Promotional Leaflets & Flyers, Marketing, Design Sprints, Photoshop CC, Illustrator CC, Software as a Service (SaaS), Technology
Graphic Designer and Illustrator
2013 - 2017
Buro Happold Engineering
- Assisted in the rollout, development, and maintenance of a company-wide rebrand. This ranged from sub-brand development, designing new branded collateral, and transitioning older assets into the new brand.
- Designed and coordinated full-scale exhibitions for a number of events in the London office.
- Created numerous templates for bid applications, brochures, and all work-winning/client-facing collateral.
Technologies: Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Print, Museums & Exhibits, User Interface (UI), Data Visualization, Visual Design, Presentations, Presentation Design, Pitch Decks, PowerPoint Design, Sales Presentations, User Onboarding, Design, Real Estate, Iconography, User Testing, Websites, DataViz, Package Design, Infographics, Marketing Design, Image Manipulation, Social Media Design, Typography, Print Marketing Design, Mood Board, Instructional Design, Best Practices in Design, Information Architecture (IA), Logotype, Style Guides, Microsoft PowerPoint, Digital Art, Digital Illustration, Printing Materials, Layout Design, Technical Diagrams, Diagrams, Design Documentation, Print Design, Books, Technical Illustration, Technical Drawing, Technical Design, Color Schemes, Events, Print Marketing, Advertising, Brochure Design, Brochures, Promotional Leaflets & Flyers, Marketing, Design Sprints, Photoshop CC, Illustrator CC
Graphic Designer and Developer
2013 - 2013
Pennant International
- Delivered numerous technical illustrations for training manuals used in the UK and Australia.
- Designed and developed sections of the user interface for interactive training manuals.
- Assisted in leading a team of illustrators to effectively manage and deliver our media requests on time and to a high standard.
Technologies: Adobe Illustrator, Adobe Photoshop, HTML, CSS, Data Visualization, Visual Design, Presentations, Design, Iconography, DataViz, Image Manipulation, Microsoft PowerPoint, Digital Art, Digital Illustration, Technical Diagrams, Diagrams, Help+Manual, Brochure Design, Photoshop CC, Illustrator CC
Junior Designer
2011 - 2011
Barques Design
- Assisted with the rebrand of the world-famous Jewellery Quarter. Designed branded collateral such as letterheads, business cards, and landing pages.
- Gained valuable agency experience at Barques, learning how to handle clients, run multiple projects at one time, and conduct effective handovers to developers.
- Furthered web design skills by shadowing designers and applied skills learned at university, such as HTML and CSS.
Technologies: Adobe Illustrator, Adobe Photoshop, HTML, CSS, Visual Design, Presentations, Design, Websites, Wireframing, Package Design, Image Manipulation, Typography, Digital Art, Digital Illustration, Brochure Design, Photoshop CC, Illustrator CC
Education
2009 - 2012
Bachelor of Arts Degree (1st Class/Honors) in Media & Communication (specializing in Graphic Design and Photography)
Birmingham City University - Birmingham, United Kingdom