Will is available for hire
Hire WillWill Gregson
Verified Expert in Design
Designer
Location
Melbourne, Victoria, Australia
Toptal Member Since
November 26, 2021
Will, a seasoned product designer with 10+ years' experience, shapes startup identities and refines strategies for industry giants. As a creative director, he spearheads design initiatives spanning fintech, engineering, health, dating, sports, and sales sectors. His portfolio showcases mastery in UI/UX design, accessibility-focused digital assets, impactful web/mobile app designs, detailed illustrations, animations, prints, and seamless development projects.
Portfolio
Work Experience
Freelance UI Designer
2023 - PRESENT
VaicAi
- Performed comprehensive competitor research to identify market gaps concerning design and functionality.
- Designed a logo and brand identity from scratch that effectively communicates the company's values while ensuring it is visually appealing to its target market.
- Developed a functional and customizable atomic design system encompassing colors, typography, iconography, buttons, text fields, and other UI components.
- Designed the mobile application, crafting UX flows to seamlessly guide users through the app experience. From conceptualization to implementation, I created high-fidelity UI screens that now boast thousands of users worldwide.
- Researched and crafted numerous marketing campaigns to promote the application across all major social media platforms.
- Designed storyboards and subsequently brought them to life through animation for marketing initiatives.
- Collaborated with developers and marketers continuously to guarantee a successful launch and seamless ongoing application maintenance.
- Delivered and designed several branded digital assets to promote the company and its mobile application.
Technologies: Mobile UI, UI Design, Mobile Design, iOS, Web Design, Marketing Design, Social Media, Animation, Design Systems, Atomic Design, Logo Design, B2C Marketing, Social Ad Design, UX Design, Illustration, Storyboarding, Brand Strategy, Brand Guidelines, Mobile UX, Iconography, Accessibility, Typography, User Flows, Competitive Analysis, Video Editing, UX Audits, SVG
Creative Director
2019 - PRESENT
Shoreditch Design Studio
- Delivered designs for 200+ companies over five years in business, helping companies raise millions of dollars and provide designs for even more users.
- Designed a mobile application that has become one of Europe's most widely used applications, boasting over 10 million users.
- Delivered UX and UI designs for Australia's leading telecommunications company, enhancing their mobile and website's 2-step security system.
- Designed and launched new brands and rebranded existing ones for startups and established corporations worldwide.
- Spearheaded the UX and UI design for an accessibility-focused multiplatform application used during the world's most popular sporting event.
- Managed numerous exhibitions worldwide, coordinating artwork design, materials, printing, and installation.
- Produced winning branded documentation and presentations, resulting in clients earning millions of dollars in revenue.
- Designed an award-winning revolutionary dating app featured in major media outlets.
- Assisted in establishing the studio during its infancy as one of the original duo. It has since expanded to include over 25 employees across international offices.
- Designed several in-house digital and print products, with proceeds directed towards selected charities while raising awareness for up-and-coming local artists.
Technologies: Print, Mobile UI Design, Mobile UX Design, Presentation Design, Pitch Decks, Design Systems, User Testing, Remote User Testing, B2B, B2C, DataViz, Atomic Design, Accessibility, Gamification, Infographics, Typography, User Flows, Web UX Design, Web UI Design, User Research, Logo Design, Modular Design, Content Management Systems (CMS), Prototyping, Social Media Campaigns, Product Design, UX Design, UI Design, Accessible Design, Branding, Product Branding, Brand Guidelines, Illustration, Animation, Photography, Videos, Museums & Exhibits, Expo Design, B2B2C, B2C Marketing, UX Audits, SVG
Freelance Product Designer
2011 - PRESENT
Will Gregson Design
- Managed UI/UX, product, and brand design initiatives for over a decade for diverse clients spanning various industries, employing a user-centric approach to drive project efficacy while mitigating expenses and potential risks.
- Redesigned the brand identity of a global corporation single-handedly, concurrently developing and implementing a highly effective brand strategy to ensure a successful launch and sustained performance.
- Researched, designed, tested, and flawlessly executed intricate UX flows and UI designs for Australia's premier telecommunications company.
- Crafted and implemented many functional and customizable atomic design systems, some comprising over 300 tailor-made components.
- Commissioned as the sole illustrator for a children's book that focused on raising awareness about mental health within the younger generation.
- Designed and maintained numerous websites, employing various tools, including HTML and CSS, as well as popular web builders like Webflow and Squarespace.
- Spearheaded the complete design of exhibitions and expos, orchestrating seamless installations in collaboration with external partners, spanning local and international arenas.
Technologies: Adobe CC, Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Figma, Web Design, Mobile UI Design, Mobile UX Design, Presentations, Pitch Decks, Design Systems, Dashboards, Atomic Design, Infographics, User Flows, Brand Strategy, HTML, CSS, UI Design, UX Design, Webflow, Product Design, Branding, Digital Creative Direction, Digital Strategy, UX Audits
Freelance UI/UX Designer
2023 - 2023
Command Performance Constructors
- Conducted a comprehensive UX and UI audit of the current platform's dashboard to identify areas for improvement.
- Organized and facilitated numerous workshops to analyze competitor platforms, contemporary digital trends, and current accessibility guidelines to reveal a coherent design direction.
- Designed a series of in-depth user flows, enabling the client to visualize customer journeys and facilitating their delivery to the developers as a comprehensive product map.
Technologies: UX Design, B2B, UI Design, Dashboard Design, Web Dashboards, Audits, User Flows, Competitive Analysis, Competitive Strategy, Ideation Workshops, UX Workshops, Design Workshops, Component Libraries, UI Components, Accessibility, UX Strategy, CX Strategy, Figma, Mood Boards, Prototyping, UX Prototyping, UX Process, UI Prototyping, User Research, UX Research, UX Audits
Freelance Visual and Brand Designer
2023 - 2023
No-L Systems
- Designed and constructed an extensive series of interactive technical diagrams that presented additional information as the end user advanced through the branded collateral.
- Conducted thorough market and competitor research meticulously to craft a winning brand strategy for the successful launch of both the primary brand and its sub-brand.
- Created a comprehensive set of brand identity guidelines and a fully functional design system, incorporating essential elements like typography, colors, logo placement, and iconography.
- Crafted a logo and brand that perfectly aligned with the company's market while infusing it with a distinctive flair that set it apart from competitors.
Technologies: Graphic Design, Technical Diagrams, Visual Design, Diagrams, Branding, Logo Design, Brand Guidelines, Technical Illustration, Icon Design, Technical Drawing, Technical Design, Color Schemes, Component Libraries, Photoshop CC, Illustrator CC, Technology, Adobe Suite, Brand Identity, Infographics, Branded Content, Brand Strategy, Figma, Typography, Logotype, Competitive Analysis
Freelance Visual, Brand, Product, and Web Designer
2022 - 2023
LogPoint
- Collaborated with the marketing department to craft and implement a brand identity and strategy by developing a fresh logo, selecting vibrant colors, refining typography, creating impactful iconography, and producing engaging illustrations.
- Crafted and published a fully functional, customizable atomic design system. This system hosted hundreds of UI components for the company's new brand and served as the primary reference point to uphold consistency.
- Designed numerous visual storyboards for various marketing videos, each meticulously animated or seamlessly merged to amplify the promotion of the company's services.
- Executed a comprehensive redesign of the company's website by leveraging the established design system, ensuring every detail aligned seamlessly with its vision.
- Spearheaded a series of workshops with developers, guiding them through the development process while overseeing the transformation of the company's website.
- Crafted a compelling array of branded templates for both promotional and internal materials, utilizing software like InDesign and PowerPoint.
Technologies: Web Design, Branding, Animation, Brand Strategy, Brand Guidelines, Logo Design, Typography, Design Systems, UI Design, UX Design, Web UI Design, Web UX Design, Accessibility, Accessible Design, Web Accessibility, Illustration, Marketing Design, Promotional Material Design, Promotional Videos, User Flows, Competitive Strategy, Competitive Analysis, Atomic Design, Expo Design, Security Design, SVG
Contract UX/UI Designer
2021 - 2023
Telstra
- Designed and tested the new 2-step verification digital journey for the company's website and MyTelstra application.
- Conducted extensive competitor and user testing, as well as digital security research.
- Created in-depth user flows to allow for comprehensive user testing.
- Designed a variety of website and mobile UX-focused wireframes with an emphasis on accessibility.
- Built several in-depth interactive prototypes to ensure successful user testing.
- Created innovative, pixel-perfect designs while adhering to brand guidelines.
- Held workshops to discuss in-depth and deliver the designs to project leaders and developers, ensuring a successful launch.
- Dramatically reduced the number of data breaches through the implementation of newly designed user flows and interfaces.
Technologies: Prototyping, Software as a Service (SaaS), UI Design, UX Design, Web UI Design, Web UX Design, Brand Guidelines, Typography, Color Schemes, Color Palettes, Customer Experience, Customer Experience Management, Mobile/Web Project Management
Freelance UI/UX Designer
2021 - 2023
Punchh Inc.
- Designed a white-label loyalty mobile application intended for utilization by numerous renowned food chains across the US.
- Researched, designed, constructed, and rigorously tested a fully customizable and functional atomic design system encompassing over 200 operational components.
- Facilitated numerous user research and testing workshops to thoroughly assess and ensure the application's accessibility for users across the US.
- Delivered the UX and UI design for an internal content management system.
- Redesigned and crafted a series of gamification templates for an MVP version of the mobile application, intended for distribution to the company's partners.
Technologies: UI Design, Design Systems, UX Design, User Testing, Content Management Systems (CMS), Prototyping, Component Libraries, Software as a Service (SaaS), Mobile UI Design, Mobile UX Design, Atomic Design, Gamification, B2C Marketing, User Flows, Accessible Design, UI Components, Web Components, Complex Application User Interfaces (UI), Remote User Testing, Responsive UI, Responsive Design, Product Strategy, Product Design, User Acceptance Testing (UAT), Digital Strategy, SVG
Freelance Product, Brand, and UI/UX Designer
2022 - 2022
Scratcher
- Conducted extensive competitor research, tested the current application thoroughly, and mapped out existing user flows before redesigning their customer-facing CMS platform.
- Spearheaded the creation and implementation of an atomic UI component design system, meticulously crafted to guarantee seamless consistency across the entire platform.
- Executed a thorough company rebrand, encompassing a fresh logo, vibrant color palette, refined typography, revamped presentation materials, and updated email templates.
- Redesigned the company's website landing page to incorporate the new brand, which immediately increased user engagement upon launch.
- Provided the company with a comprehensive set of branding guidelines crafted to maintain a cohesive and impactful brand identity throughout all endeavors.
- Redesigned and constructed a new template for the company's electronic books, aligning it with the recently established brand identity.
Technologies: Branding, Prototyping, Gamification, Content Management Systems (CMS), Content Marketing Platforms, Logo Design, Software as a Service (SaaS), Social Media Campaigns, Ebook Design, Game Design, UI Design, UX Design, Web UI Design, Web UX Design, Brand Guidelines, Logotype, Typography, Color Schemes, Color Palettes, Customer Experience, Customer Experience Management, Social Media Design, Email Design, Presentation Design, Mobile/Web Project Management, SVG
Lead Designer
2017 - 2020
Orbus Software
- Led the design and successful launch of the company's new global brand.
- Designed and delivered technical illustrations and infographics portraying a complex data visualization of the flagship products, resulting in increased product sales.
- Created in-depth user flows while exploring the UX of the company's website in preparation for the rebrand.
- Redesigned and constructed the company's new UI component library to establish a cohesive visual identity that complements the refreshed brand.
- Created functional templates for the company's client-facing collateral, including promotional brochures, sales presentations, and business cards.
- Coordinated with international venues, printers, and marketing teams to deliver exhibitions for expos across the US, the UAE, and the UK.
Technologies: Print, Pitch Decks, Sales Presentations, DataViz, Infographics, Typography, Web UX Design, Web UI Design, Brand Strategy, Print Design, Color Schemes, Brochure Design, Promotional Leaflets & Flyers, Brand Development, Branding, Brand Guidelines, Logo Design, UX Design, UI Design, Promotional Material Design, Expo Design, Museums & Exhibits, Videos, Animation, Illustration, SVG
Graphic Designer and Illustrator
2013 - 2017
Buro Happold Engineering
- Participated in the research, rollout, development, and maintenance of a company-wide rebranding initiative.
- Managed a solo exhibition project, wherein I designed the artwork, collaborated with printers, sourced materials, and arranged the launch event in coordination with the venue provider.
- Created branded templates for client-facing collateral to be utilized throughout the company.
- Drew numerous interactive technical isometric, 3D, and 2D illustrations used for technical reports on high-profile projects, including the redevelopment of Battersea Power Station.
- Captured images of construction sites to photograph various stages of the build, which would be utilized in work-winning collateral.
Technologies: Print, Museums & Exhibits, Presentations, Pitch Decks, Iconography, DataViz, Infographics, Technical Diagrams, Technical Drawing, Brochure Design, Promotional Leaflets & Flyers, Ebook Design, Adobe CC, Branding, Brand Design, Brand Guidelines, Design Systems, UI Design, UX Design, Expo Design, Illustration, Document Design, Promotional Material Design, Promotional Videos, Photography, SVG
Graphic Designer and Developer
2013 - 2013
Pennant International
- Produced a multitude of technical illustrations for training manuals utilized by Government training programs across the UK and Australia.
- Researched, designed, and developed the user interface for the interactive training manuals.
- Led a team of illustrators to efficiently manage and deliver our media requests on time and to a high standard.
Technologies: Adobe Illustrator, HTML, CSS, Data Visualization, Presentations, Iconography, Image Manipulation, Digital Art, Digital Illustration, Technical Diagrams, Diagrams, Brochure Design, Marketing Images, Training Videos, Infographics, Technical Drawing, Presentation Design, Flow Diagrams, Marketing Design, Training Content, Design Documentation, Brochures, Editorials, Web UI Design, Information Architecture (IA)
Junior Designer
2011 - 2011
Barques Design
- Contributed to the rebranding of the renowned Jewellery Quarter Bid, situated in Birmingham, UK.
- Designed branded collateral such as letterheads, business cards, and landing pages for prominent household names in the UK.
- Enhanced my web design skills by shadowing experienced designers and applying the knowledge acquired during my university studies, including proficiency in HTML and CSS.
- Honed my web design skills by shadowing experienced designers and applying the knowledge gained during my university studies, which includes proficiency in HTML and CSS.
Technologies: Adobe Illustrator, Adobe Photoshop, HTML, CSS, Visual Design, Presentations, Design, Websites, Wireframing, Package Design, Image Manipulation, Typography, Digital Art, Digital Illustration, Brochure Design, Photoshop CC, Illustrator CC, Adobe Suite, Ads, UI Design, UX Design, Web UI Design, Web UX Design, Promotional Material Design, Promotional Leaflets & Flyers
Education
2009 - 2012
Bachelor of Arts Degree (1st Class/Honors) in Media & Communication (specializing in Graphic Design and Photography)
Birmingham City University - Birmingham, United Kingdom
Experience
Collaboration That Works
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