Will is available for hire
Hire WillWill Taylor
Verified Expert in Design
Designer
Location
Los Angeles, CA, United States
Toptal Member Since
May 8, 2018
Will Taylor is a versatile UI/UX design consultant with nearly a decade of experience. He has worked in various markets specializing in creating usable interfaces for web, mobile, and desktop platforms. In every project, Will contributes an understanding of platform-specific design principles and front-end knowledge as well as performing competitive/market analyses to gather information that best suits the specified target market.
Portfolio
Work Experience
Senior UX/UI Lead
2022 - PRESENT
RH
- Managed the full design system across all web experiences, including the RH.com commerce websites and concierge services.
- Improved the overall sales funnel from computer graphics to product detail pages, focusing heavily on the modularity of components and scalability across all major viewpoints.
- Interfaced with key stakeholders in proposing site-wide changes in design best practices and web accessibility standards.
Technologies: Figma, Storybook, UI Design, UX Design, Art Direction, Mobile Web Design, Mobile Web, Visual Design, Mockups, Mobile UI Design, UI Components, B2B, UX Research, UX Wireframes, User Personas, Mobile Design, B2C, Style Guides, CRM Systems, Dashboards, DataViz, Design Leadership, Prototyping, Web UI
Founder | Principle Designer
2011 - PRESENT
Mediasans, LLC
- Founded Mediasans, an independent design studio that provides bespoke creative solutions locally and globally.
- Integrated directly with client design and development teams, both in-house and remote, in creating compelling user experiences from web, mobile, and platform-specific use cases.
- Led client initiatives to improve overall user engagement/retention, conversion, and problematic interface design with the support of proven design methodologies, usability testing, and best practices.
- Provided a unique approach by delivering a branding service that begins with logo design and development and works its way through to a fully functional website design—allowing for a consistent visual identity that is both uncommon and professional.
- Acted as the key design resource for Capital One's Spark Business application through ideation, user flow creation, wireframing, and design while collaborating with internal design teams and stakeholders.
- Oversaw the updated mobile application launches that have been featured in the iOS App Store while adhering to the latest design trends (Calroo, M1Finance, VidMob).
Technologies: UI Design, UX Design, Sketch 4, UsabilityHub, Zeplin, Abstracts, InVision, Axure, Balsamiq, Adobe Creative Suite, Sketch, User Experience (UX), User Interface (UI), App UX, Mobile UX, User Flows, Responsive Web Design (RWD), App UI, Mobile App UI, Wireframing, eCommerce UI, eCommerce, eCommerce Design, Mobile App Design, App Design, Web, Tablet UI, Web App UX, Product Design, Web Design, Analytic Design, User Research, Art Direction, Mobile Web Design, Mobile Web, Visual Design, Mockups, Mobile UI Design, UI Components, UX Research, Mobile Design, B2C, Style Guides, Dashboards, Prototyping, Startups, Web UI, Windows
UX/UI Designer
2022 - 2023
itrvl, LLC
- Redesigned an end-to-end travel booking web application for Safaris.
- Created a user diagram for current and future implementations that account for improved user experiences, various user personas, and optimal pathways.
- Designed a component library and design system with complex components accounting for all user interactions and states across all navigational areas.
- Collaborated with a user researcher to validate design decision-making to prove the booking process, accommodation listing and selection, and the collection of room types and preferences along with travel information.
Technologies: UX Design, User Experience (UX), User Interviews, User Interface (UI), User Testing, User Research, UI Design, Web App Design, Responsive Web Design (RWD), Remote User Testing, Web Platforms, Platform Design, Web App UX, Product Design, Web App UI, Visual Design, Mockups, UI Components, B2B, UX Research, UX Wireframes, User Personas, B2C, Style Guides, Dashboards, Prototyping, Startups, MacOS, Web UI, Windows
UX Designer
2022 - 2022
Splash Financial
- Updated the user experience for income verification flows to improve user interaction feedback, including successful and negative pathways, and the overall collection of personal information and document upload.
- Audited the pre-qualification flows of the loan request process to reduce the number of user steps, combining similar actions to negate cognitive overload and simplify the navigational process of moving between steps.
- Collaborated with PMs and development teams in creating various designs for user testing protocols of conversion improvements, from the marketplace pages of selecting a loan amount and filtering to a specified percentage for those user needs.
Technologies: UX Design, User Experience (UX), Figma, Web App UX, Web App Design, Web UX, User Research, User Flows, Landing Pages, Android, Art Direction, Mobile Web Design, Mobile Web, Visual Design, Mockups, Mobile UI Design, UI Components, UX Research, UX Wireframes, Mobile Design, B2C, Style Guides, DataViz, Prototyping, Web UI, Windows, User Interface (UI)
Design Manager | Lead
2022 - 2022
Expression Networks
- Managed a design team and interfaced directly with key C-suite stakeholders and development leads.
- Integrated an improved end-to-end design process to increase overall velocity and update design protocols of communication and collaboration across development teams, designers, and client-facing stakeholders.
- Revamped the design systems and asset management, adhering to the best design practices focusing on accessibility and scalability through design.
Technologies: Figma, Jira, Analytic Design, Geofencing, Geolocation, Machine Learning, Art Direction, Mobile Web Design, Mobile Web, Visual Design, Mockups, UI Components, B2B, UX Research, UX Wireframes, Style Guides, Design Leadership, Prototyping, MacOS, Web UI, Windows, Desktop App Design
Senior UX Designer
2022 - 2022
Taco Bell
- Led the loyalty and reward initiative for current and new Taco Bell customers through web and mobile experiences.
- Crafted a better reward and inbox experience for the Taco Bell mobile application for both registered and non-registered users.
- Created new sign-up gateways for the Taco Bell mobile application that allowed for menu browsing and increased sign-up features.
- Rethought and redesigned user experience for marketing and related communications for visitors and the ability to better track rewards and progress from the dashboard.
Technologies: Figma, Adobe Experience Design (XD), Adobe Creative Suite, Miro, Checkout, Foodtech, Fast Food, Loyalty Programs, Delivery, Mobile UX, Mobile UI, Mobile Web Design, Food Ordering, User Experience (UX), UX Design, UI Design, User Interface (UI), App UX, Data Visualization, User Flows, Responsive Web Design (RWD), App UI, Mobile App UI, Wireframing, eCommerce UI, eCommerce, eCommerce Design, Mobile App Design, App Design, Web, Tablet UI, Product Design, Web Design, Food, User Research, Android, Art Direction, Mobile Web, Visual Design, Mockups, Mobile UI Design, UI Components, UX Research, UX Wireframes, Mobile Design, B2C, Style Guides, User Interviews, Dashboards, DataViz, Prototyping, Web UI
Senior UX/UI Design Consultant
2021 - 2022
John Deere
- Designed internal dashboards to track real-time data from the field, detailing metrics of heavy machinery operators with the primary focus on obstacle detection.
- Collaborated with John Deere's primary stakeholders, from in-field machine operators to data analysis, to map out the end-to-end user experience.
- Created user persona and diagrams that illustrated levels of interaction and edge cases aligned to brake detection and user behavior in relation to operating machinery in various fields of use.
Technologies: Product Design, UX Design, Dashboard Design, Data Visualization, UI Design, Automation, Art Direction, Visual Design, Mockups, UI Components, B2B, UX Research, UX Wireframes, User Personas, Style Guides, User Interviews, Dashboards, DataViz, Design Leadership, Prototyping, MacOS, Web UI, User Interface (UI), Collaborative Design, Agrotech, Desktop App Design
Senior UX/UI Design Consultant
2021 - 2022
Giftly
- Led the rethinking and the end-to-end design execution of the new Giftly corporate website experience.
- Audited a recent corporate experience, providing comprehensive design insight into best practices.
- Diagramed the revitalized corporate website's new success/negative pathways while surfacing any potential edge cases of experiences.
- Created the new design system and component library that highlights typographic scale, color theory, all components, and use cases for all assets across the web and mobile viewpoints.
- Designed a new breakpoint system that allowed for the scalability of interactions and views while minimizing friction and catering to specific device design guidelines.
- Provided insight on usability testing protocol within the design process and presented opportunities for potential ROI based on new design approaches.
- Led the integration of the recipient flow of users who received gifts from the new corporate experience while adhering to the newly created visual statement.
Technologies: Figma, Miro, Flow Diagrams, Annotated Wireframes, User Experience (UX), User Interface (UI), Data Visualization, Dashboards, DataViz, Checkout, B2B, UI Design, System Design, Design Systems, Reporting, Team Management, Virtual Gifts, Gifting, Gift Cards & Certificates, UX Design, App UX, Mobile UX, User Flows, Responsive Web Design (RWD), App UI, Mobile App UI, Wireframing, eCommerce UI, eCommerce, eCommerce Design, Mobile App Design, App Design, Web, Tablet UI, Web App UX, Web App UI, Product Design, Web Design, Analytic Design, User Research, Art Direction, Mobile Web Design, Mobile Web, Visual Design, Mockups, Mobile UI Design, UI Components, UX Research, UX Wireframes, User Personas, Mobile Design, B2C, Style Guides, User Interviews, Design Leadership, Prototyping, Startups, MacOS, Web UI, Desktop App Design
Lead UI Brand Designer
2021 - 2022
Clorox
- Led the redesign efforts of major Clorox websites, including the Clorox Company and Kingsford brands.
- Managed the design system library and created component-level assets for implementation while utilizing atomic design approaches.
- Created a visual hierarchy with a focus on various viewpoints that utilized a customized grid and column system.
- Conducted initial market analysis and usability research to improve overall contrast levels and provided AA compliance protocols while adhering to brand guidelines.
Technologies: Figma, User Experience (UX), UX Design, UI Design, User Interface (UI), App UX, Mobile UX, User Flows, Responsive Web Design (RWD), App UI, Mobile App UI, Wireframing, Web, Tablet UI, Web App UX, Web App UI, Product Design, Web Design, User Research, Art Direction, Mobile Web Design, Mobile Web, Visual Design, Mockups, Mobile UI Design, UI Components, UX Research, Mobile Design, B2C, Style Guides, Design Leadership, Prototyping, MacOS, Web UI, Windows
Lead UI/UX Design Consultant
2021 - 2021
Abide
- Led the design initiatives of mobile-centered, co-branded experiences while adhering to the latest design principles and guidelines for iOS devices.
- Conducted usability testing protocols to improve overall navigational and taxonomy, readability, accessibility, and engagement.
- Created low-fidelity wireframes to highlight new mobile experiences that included new audio players, improved onboarding experience with topic selections, AirPlay and Bluetooth connections, and media selection.
- Provided flow diagrams for end-to-end user experiences, focusing on success and negative pathways, end cases, and conditional functionality.
Technologies: Figma, Balsamiq, UsabilityHub, Annotated Wireframes, User Testing, User Validation Testing, Flow Diagrams, Holistic Wellness, Mobile App Design, Meditation, Wellness, User Experience (UX), UX Design, UI Design, User Interface (UI), App UX, Mobile UX, User Flows, Responsive Web Design (RWD), App UI, Mobile App UI, Wireframing, App Design, Sketch 4, Web App UI, Product Design, User Research, Conversational UX, Conversational UI, Art Direction, Mobile Web Design, Mobile Web, Visual Design, Mockups, Mobile UI Design, UI Components, UX Research, UX Wireframes, User Personas, Mobile Design, B2C, Style Guides, Health & Wellness, Design Leadership, Prototyping, Startups, Web UI
UX/UI Design Lead
2020 - 2021
Anthem Blue Cross and Blue Shield
- Primary design lead for the Anthem developer portal initiatives, focusing on healthcare-related content and registration.
- Created initial MVP designs for health-based app submission flows with the ability to manage and track ticketing systems, overall app requirements, and in-app messaging.
- Created overall user flow and diagrams of app submission flow.
Technologies: Adobe Creative Suite, Abstracts, Sketch, Zeplin, Balsamiq, Miro, User Experience (UX), UX Design, UI Design, User Interface (UI), App UX, Mobile UX, Data Visualization, User Flows, Responsive Web Design (RWD), App UI, Mobile App UI, Wireframing, eCommerce UI, eCommerce, App Design, Sketch 4, Web, Tablet UI, Web App UX, Web App UI, Product Design, Web Design, Analytic Design, User Research, Conversational UX, Conversational UI, Art Direction, Mobile Web Design, Mobile Web, Visual Design, Mockups, Mobile UI Design, UI Components, B2B, UX Research, UX Wireframes, Mobile Design, Marketplaces, Style Guides, Health & Wellness, Dashboards, Design Leadership, Prototyping, MacOS, Web UI, Windows, Desktop App Design
Expert UX/UI Design Consultant (Contract)
2019 - 2020
Red Roof
- Performed competitor and market analysis to highlight current user engagements and trends while encouraging improved design approaches, including verified checkout experiences.
- Crafted low-fidelity wireframes for all entry points with the overall focus on conversion rate improvement.
- Integrated new functional aspects within the checkout and other high traffic pages including third-party payment processing, multi-rate display with multi-payment handling, geolocation hotel searches, and account management.
- Created a new website design system that incorporated responsive layouts and multiple viewpoints, improved visual hierarchy, adhered to accessibility, and web compliance protocols.
Technologies: eCommerce, UI Design, UX Design, Sketch 4, Mobile Web, Zeplin, InVision, Sketch, Market Research, Balsamiq, User Experience (UX), User Interface (UI), App UX, Mobile UX, User Flows, Responsive Web Design (RWD), App UI, Mobile App UI, Wireframing, eCommerce UI, Mobile App Design, App Design, Web, Tablet UI, Web App UX, Web App UI, Product Design, Web Design, User Research, Art Direction, Mobile Web Design, Visual Design, Mockups, Mobile UI Design, UI Components, UX Research, UX Wireframes, Mobile Design, B2C, Style Guides, User Interviews, Prototyping, Web UI
UI Design Lead
2018 - 2020
Los Angeles Times
- Managed the design system and component library of major news website experiences, including the LA Times and Chicago Tribune.
- Guided best practices in content strategy, overall design layout across navigation and taxonomy, and improved mobile conversion in sign-up experience.
- Created mobile-first experiences catering to local restaurants and events to encourage more social interaction among subscription holders.
Technologies: Sketch, Abstracts, Design Systems, System Design, Newsfeeds, News, Adobe Creative Suite, Conversational UX, Conversational UI, Art Direction, Mobile Web Design, Visual Design, Mockups, Mobile UI Design, UI Components, UX Research, UX Wireframes, Mobile Design, B2C, Style Guides, Design Leadership, Prototyping, Web UI, Windows
Mobile UX Designer (Contract)
2019 - 2019
M1 Finance
- Audited current mobile experiences focusing on user navigation and overall taxonomy; comparison analysis of the current market and design trends.
- Created low-fidelity wireframes to include new navigational adjustments, adhered to platform-specific interface guidelines for iOS and Android while adhering to the current M1 Finance design system.
- Improved user paths and overall structure to allow optimal scalability for up-and-coming functional aspects.
- Designed high-fidelity prototypes specific to mobile use cases.
Technologies: UI Design, Sketch 4, Zeplin, InVision, Mobile, iOS, Balsamiq, Sketch, User Experience (UX), UX Design, User Interface (UI), App UX, Mobile UX, Data Visualization, User Flows, Responsive Web Design (RWD), App UI, Mobile App UI, Wireframing, eCommerce UI, eCommerce, eCommerce Design, Mobile App Design, App Design, Product Design, Analytic Design, User Research, Art Direction, Mobile Web Design, Visual Design, Mockups, Mobile UI Design, UI Components, UX Research, UX Wireframes, User Personas, Mobile Design, B2C, User Interviews, Dashboards, DataViz, Prototyping
UX/UI Design Consultant for Advertising Web Apps (Contract)
2019 - 2019
Exponential | VDX.TV
- Audited current user interfaces to highlight various inconsistencies, unsolved edge cases, and areas of improvement.
- Generated low-fidelity wireframes that encouraged new design mythologies and improved upon current functional aspects while encouraging scalability.
- Created a new interface design for VDX Studio, a web platform for online advertisement creation and video.
- Interfaced with stakeholders and development leads for new design implementation.
- Implemented a new design approach into additional supporting web experiences (VDX showcase, VDX studio onboarding).
Technologies: UI Design, UX Design, Sketch 4, Web Applications, Zeplin, InVision, Balsamiq, Sketch, User Experience (UX), User Interface (UI), App UX, User Flows, Responsive Web Design (RWD), App UI, Mobile App UI, Wireframing, Mobile App Design, App Design, Web, Tablet UI, Axure RP Pro, Web App UX, Web App UI, Product Design, Web Design, Analytic Design, User Research, Art Direction, Mobile Web Design, Visual Design, Mockups, B2B, UX Research, UX Wireframes, B2C, User Interviews, Design Leadership, Prototyping, Video Platforms, Web UI, Windows, Desktop App Design
Lead Visual UI Designer
2014 - 2015
Fuze | FuzeBox, Inc.
- Oversaw the design of new initiatives with a focus on real-time communication tools and content sharing.
- Managed the entirety of the Fuze component library for Mac, Windows, web and mobile apps, iOS, and Android devices.
- Managed the implementation of new design prototypes from ideation to launch while collaborating with development and leadership teams located in San Francisco, Seattle, Bulgaria, and Laguna Beach.
- Improved the overall conversion of new signups focused on usability testing, user research, and A/B testing.
Technologies: UI Design, UX Design, Sketch 4, UsabilityHub, InVision, Balsamiq, Adobe Creative Suite, User Experience (UX), User Interface (UI), App UX, Mobile UX, Data Visualization, User Flows, Responsive Web Design (RWD), App UI, Mobile App UI, Wireframing, eCommerce UI, eCommerce, eCommerce Design, App Design, Web, Tablet UI, Axure RP Pro, Web App UX, Web App UI, Product Design, Web Design, User Research, Mobile Web Design, Visual Design, Mockups, Mobile UI Design, UI Components, B2B, UX Research, UX Wireframes, User Personas, Mobile Design, B2C, User Interviews, Dashboards, Design Leadership, Prototyping, Startups, MacOS, Web UI
Mobile UI Designer
2013 - 2013
Weebly
- Led the design update of new eCommerce functionality and the mobile store experience for iOS and Android devices.
- Provided modern, responsive themes for Weebly's online editor.
- Led the design and experience for Weebly's Chrome plugin for site analytics and data.
Technologies: UI Design, Sketch 4, Weebly, Adobe Creative Suite, User Experience (UX), UX Design, User Interface (UI), App UX, Mobile UX, Responsive Web Design (RWD), App UI, Mobile App UI, Wireframing, eCommerce UI, eCommerce, eCommerce Design, Mobile App Design, App Design, Web, Tablet UI, Axure RP Pro, Web App UX, Product Design, Web Design, User Research, Mobile Web Design, Mobile UI Design, UI Components, UX Wireframes, Mobile Design, B2C, Prototyping, Startups, Web UI
Lead Web Designer
2012 - 2013
ShopVisible
- Acted as the design lead for all professional service inquiries and site implementations.
- Developed ShopVisible's brand and identity through comprehensive style guides, web and print marketing collateral, and new front-end experiences.
- Maintained the current implementations with new commerce initiatives with the focus on higher conversion for clients such as Loehmanns, London Fog, and Lifetime Fitness.
Technologies: eCommerce, UI Design, Adobe Creative Suite, User Experience (UX), UX Design, User Interface (UI), App UX, Mobile UX, Data Visualization, Responsive Web Design (RWD), App UI, Wireframing, eCommerce UI, eCommerce Design, Mobile App Design, App Design, Sketch 4, Web, Tablet UI, Axure RP Pro, Web App UX, Web App UI, Product Design, Web Design, Mobile UI Design, UI Components, B2B, UX Research, UX Wireframes, B2C, Marketplaces, Design Leadership, Prototyping, Web UI
Lead Graphic Designer
2010 - 2012
CIM Technology Solutions
- Designed all branding and marketing material for CIM Technology Solutions and all associated sub-brands.
- Provided design and development for web experiences, email marketing, and SEO.
- Managed and designed all tradeshow booth designs for audio/visual conferences.
- Interfaced with nationwide sales team to provide day to day design and web support for marketing leads.
Technologies: UI Design, Adobe Creative Suite, User Interface (UI), Mobile UX, App UI, eCommerce UI, eCommerce Design, Web, Axure RP Pro, Web App UX, Product Design, Web Design, Mobile UI Design, B2C, Design Leadership
Graphic Designer
2008 - 2010
Indiana Daily Student
- Designed print and online advertisements for a local clientele.
- Collaborated with sales staff to conceptualize ideas for ad campaigns.
- Designed page layouts for a daily newspaper, special publications, and various other magazines.
Technologies: Mailchimp, CSS, HTML, Adobe Creative Suite, UI Design
Education
2005 - 2010
Bachelor's Degree in Studio Art with a Concentration in Graphic Design
Indiana University Bloomington - Bloomington, IN, USA
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