Willem Plaisier
Verified Expert in Design
Designer
Rotterdam, Netherlands
Toptal member since December 18, 2018
Willem is an experienced visual designer with strong UX skills gained over 25 years as a web designer. He analyzes the projects and situations in depth to solve them in a creative and original way. He's the type of designer who sees endless possibilities. Always. Willem is accurate, disciplined, and sets high standards for himself.
Portfolio
Wigo4it | Social IT Platforms
GRIP | Facility Data Solutions
DynaSource | Online Project and Recruiting Platform
ExtraVar | Corporate Website
ZPMC Europe | Corporate Website
KIS | Knowledge Platform for Integration and Society
Logo Design
Work Experience
Visual and UX Designer
Design Effects (Self-employed)
- Created customer journeys and visual designs for online applications used by customers to track their personal loans.
- Developed customer journeys, project management, and visual designs for a matchmaker site designed for parents with children with disabilities.
- Crafted the branding and design of the website for the knowledge platform for integration and social issues.
- Developed the concept and visual design for the Dutch Women section of TEDx, 2006.
- Created the visual design of the pre-launch of the inauguration of Prince W.A. van Oranje.
UX/UI Designer
7Ground
- Was responsible for the customer journeys for the brand and influencers of the influencer platform.
- Created the flows, wireframes, visual design, and build the design system. Created a workflow for the marketing department to be able to create the content simultaneously with the designs.
- Coached the junior designers in their work to use UX-concepts and keep their work consistent and clear to all collaborators.
UX Designer
Wigo4it
- Contributed to the development of the back office section and citizen portal for employment, healthcare, and income for four large municipalities of the Netherlands; used design thinking techniques like card sorting, user journeys, and more.
- Created the navigation and visual concepts, wireframes, low- and high-fidelity prototypes, and UI design.
- Organized workshops and presented designs to the stakeholders.
- Set up and conducted user research (process and methodology).
Visual Designer | UX Designer
Vesting Finance (Interim)
- Designed the overall visual style.
- Co-created customer journeys.
- Created the structure and built a smart design system.
Visual Designer
DynaSource (Interim)
- Designed the visual style.
- Finalized the customer journeys.
- Structured the design patterns and style elements.
Project Manager
Teldesign Identity Creators
- Acted as a project manager for a website for a printer.
- Redesigned a website for a health insurance organization.
- Project-managed for an online branding tool for the municipality of Zaandam.
- Managed an Apple system.
Art Director
Pepperstream-Seneca
- Designed the Dutch Cancer Society's corporate branding.
- Created graphic design elements for Rotterdam University of Applied Sciences.
- Crafted the visual design for BovenIj Hospital.
- Developed a customer journey for Postcard application for Oxfam Novib.
- Created visual design for city area within the municipality of Amsterdam.
Designer | Project Manager for the Web
Proforma & De Stal
- Developed a custom CMS.
- Prototyped a tool for the Nursery Gardens to monitor the growth of their crops at a distance.
- Designed the project management of a website for Nipo Survey Solutions.
Senior Designer
&samhoud
- Developed the structure and visual design of a corporate intranet.
- Designed the overall style for the numerous sub sites.
- Created the design and layout for consultancy reports.
- Set up customer journeys and created visual designs for a travel agency's pilot project.
Desktop Publisher
Tel Design
- Structured and developed the intranet for Dutch Gas Unie.
- Designed and implemented the website for Betuweroute.
- Crafted the design and implemented the website for FMO, an entrepreneurial development bank.
- Created the design and built the website for Rosen Technology group.
- Designed corporate manuals for Strukton, municipality Tilburg.
Education
Master's Degree in Design Management
European Institute of Brand Management - Rotterdam, Netherlands
Certifications
Scrum Master
Scrum Academy
Product Owner
Scrum Academy
Brand Manager
European Institute of Brand Management
Skills
Tools
InVision, Sketch, Trello, Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Slack, Miro, Adobe Experience Design (XD), InVision Studio, InVision App, RealtimeBoard, Jira, Airtable, Adobe After Effects, Confluence, Adobe Dreamweaver, Microsoft Word, Microsoft Excel, Microsoft PowerPoint, QuarkXpress, Microsoft Team Foundation Server, Photoshop 2017
Platforms
Figma, iOS, MacOS, Umbraco, Windows
Languages
HTML, CSS
Other
Visual Design, Web UX Design, UX Pattern Design, Concepting, UX Design, Web UI Design, Responsive Design, Wireframing, Logo Design, Graphic Design, Prototyping, User Interface (UI), Slack App, WebApp, Brand Design, Interaction Design (IxD), Design Patterns, Design Systems, InVision Design System Manager, Atomic Design, Responsive UX Design, Adobe Acrobat Pro, Content Management Systems (CMS), Branding, Web UI, Computer, Information & Communications Technology (ICT), Wireframe to Product, Consumer Branding, Hand Drafting, Hand Lettering, UI Branding, Industrial Equipment, UI Design, Scrum, Agile, Fintech, Web UX, Mobile Web Design, Web App UI
Experience
- Web UX Design - 20 years
- Visual Design - 20 years
- Concepting - 20 years
- User Interface (UI) - 15 years
- Prototyping - 10 years
- UX Design - 6 years
- UX Pattern Design - 3 years
- Atomic Design - 2 years
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