
Xiwen Li
Verified Expert in Design
Designer
Stockholm, Sweden
Toptal member since March 30, 2022
Xiwen is a self-driven designer passionate about understanding people and solving problems through human-centric design approaches. Over her career as a UX designer, she has created functional and delightful experiences for web apps in the health care, eCommerce, and financial industry.
Portfolio
Work Experience
UX/UI Designer
Quickbit
- Designed an app that enables users to trade cryptocurrencies and improved existing user flows with insights collected from market research and usability tests.
- Discovered new features and designed the product vision in close cooperation with the team lead and product managers.
- Created the design system, including color, typography scale, UI components, and patterns based on the brand identity.
UX Designer
Länsförsäkringar
- Designed and improved products in the bank and insurance sectors across all platforms, apps, and the web. Performed design work from concept to pixel perfect.
- Collaborated closely with business, engineers, product managers, and stakeholders. Worked in iterations and sprints under the scaled agile framework—SAFe 5.0.
- Planned and conducted user research, usability testing, and concept prototyping.
- Worked on a project for customers to follow their damage claim, which reduced unnecessary customer support calls by 35%.
UX Designer
Freelance
- Redesigned an app for 3-8 years old kids to learn social skills through educational stories and games.
- Identified usability problems through design audit and heuristic evaluation.
- Facilitated ideation workshops with cross-functional teams to brainstorm future ideas.
- Created a new UX flow that allows kids to learn in a fun and surprising game setting. I also created solutions for micro-animations to enhance the experience.
Product Designer
Freelance
- Designed an app from concept to deployment that allows controlling the blinker via a mobile device using Bluetooth.
- Built the app UI guideline, including colors and typography, logo, app icons, and other assets.
- Created requirements and visualized the scope using a UX flow chart. Created wireframes and prototypes, closely collaborating with developers and the product manager.
UX Designer
Daresay
- Designed user-centered products for clients in the retail, health care, and public sectors.
- Produced pitch presentations and posters for potential clients and public events.
- Facilitated team-building workshops using the Teamwork Kit. I also participated in building and improving it.
- Worked on a project aimed at improving the experience in children's emergency rooms, lowering patients' and parents' complaints by nearly 30%.
Education
Master's Degree in Human Computer Interaction
Uppsala University - Uppsala, Sweden
Bachelor's Degree in Information Technology
Tamkang University - Tamsui, Taiwan
Skills
Tools
Sketch, InVision, Miro, Zeplin, Principle, InDesign CC
Platforms
Figma
Other
UX Design, User Flows, User Testing, Web Design, Product Design, App UX, UX Audits, Design Thinking, Mobile Design, Mobile Apps, User Experience (UX), Responsive Web Design (RWD), Interaction Design (IxD), Web App Design, Web App UX, UI Design, Data Visualization, Information Architecture (IA), Design Sprints, Sprint Planning, Agile Sprints, eCommerce Design, User Journeys, Mobile App Design, Information Systems, Dashboard Design, Responsive UX Design, Web UI Design, Visual Design, Design Systems, User Interviews, Healthcare IT, App UI, Android App Design, iOS App Design, User Research, Personas, UX Flows, UX Wireflows, Prototyping, Service Design, Brochure Design, Presentation Design, Poster Design, Responsive Web Apps, Mobile Game Design, Usability, Lanhu, Competition Research, Task Analysis, User Journey Maps, User Personas, Feature Analysis, Feature Roadmaps, Affinity Mapping, Observation, Agile UX
Experience
- Design Thinking - 8 years
- User Flows - 8 years
- UX Design - 8 years
- App UX - 8 years
- Product Design - 8 years
- User Testing - 6 years
- UI Design - 6 years
- Figma - 3 years
How to Work with Toptal
Toptal matches you directly with global industry experts from our network in hours—not weeks or months.
Share your needs
Choose your talent
Start your risk-free talent trial
Top talent is in high demand.
Start hiring