Yoni Dejene, Designer in San Francisco, CA, United States
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Yoni Dejene

Verified Expert  in Design


San Francisco, CA, United States
Toptal Member Since
September 10, 2021

Yoni is a multidisciplinary designer with a background in engineering and product management. His prior experience as a founder makes him love working with startups to turn ambitious ideas into high-quality web and mobile experiences. He's worked with teams from diverse industries and stages of growth—from designing the first version of a fintech marketplace to optimizing conversion rates of a growing music licensing web app. Yoni is flexible, lean, and creative—a great asset to any team.


Work Experience

Lead Designer

2019 - PRESENT
  • Built websites, products, and design systems for a diverse range of clients and industries.
  • Created brand and style guides for websites and apps, including creating brand identities and logos from scratch.
  • Designed wireframes and user flows for web and mobile apps based on detailed research and analytics.
  • Led the development of websites and web apps in Webflow, React, and Node.js.
  • Optimized features and conversions based on user testing, feedback, and analytics.
Technologies: Figma, Sketch, Adobe CC, Google Analytics, Hotjar, UI Design, UX Design

Product Designer

2017 - 2019
  • Designed a SaaS product for lenders to collect, verify and analyze bank statements.
  • Developed wireframes and user flows, then conducted user interviews to optimize the user experience.
  • Created the branding and style guide for the website and web app.
  • Built the app's front end in React with features like analytics, search, and forecasting.
Technologies: Sketch, React
2015 - 2019

Bachelor of Science Degree in Economics with Concentrations in Statistics and Computer Science

The Wharton School, University of Pennsylvania - Philadelphia, PA, USA

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