Yoni Dejene, Designer in San Francisco, CA, United States
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Yoni Dejene

Verified Expert  in Design

Designer

Location
San Francisco, CA, United States
Toptal Member Since
September 10, 2021

Yoni is a multidisciplinary designer with a background in engineering and product management. His prior experience as a founder makes him love working with startups to turn ambitious ideas into high-quality web and mobile experiences. He's worked with teams from diverse industries and stages of growth—from designing the first version of a fintech marketplace to optimizing conversion rates of a growing music licensing web app. Yoni is flexible, lean, and creative—a great asset to any team.

User Interface (UI)Web App DesignUser Experience (UX)B2BWeb DesignProduct DesignUI DesignUX DesignFigmaSaaSBrandingeCommerceSketchDesign SystemsWebflow

Portfolio

Work Experience

Lead Designer

2019 - PRESENT
Alama
  • Built websites, products, and design systems for a diverse range of clients and industries.
  • Created brand and style guides for websites and apps, including creating brand identities and logos from scratch.
  • Designed wireframes and user flows for web and mobile apps based on detailed research and analytics.
  • Led the development of websites and web apps in Webflow, React, and Node.js.
  • Optimized features and conversions based on user testing, feedback, and analytics.
Technologies: Figma, Sketch, Adobe CC, Google Analytics, Hotjar, UI Design, UX Design

Product Designer

2017 - 2019
Arium
  • Designed a SaaS product for lenders to collect, verify and analyze bank statements.
  • Developed wireframes and user flows, then conducted user interviews to optimize the user experience.
  • Created the branding and style guide for the website and web app.
  • Built the app's front end in React with features like analytics, search, and forecasting.
Technologies: Sketch, React
2015 - 2019

Bachelor of Science Degree in Economics with Concentrations in Statistics and Computer Science

The Wharton School, University of Pennsylvania - Philadelphia, PA, USA

Collaboration That Works

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