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Yoshiko Ford-Okimoto

Yoshiko Ford-Okimoto

Designer
Berlin, Germany
Member since April 27, 2017
With two decades under her belt, Yoshi is a senior UX/UI designer with a seriously strong hands-on visual design background. In the last five years, she has designed a wealth of products from personal finance, mobile payment, and accounting to a few SaaS products for cloud accounting and customer loyalty. She has worked for many Fortune 500 and Euronext 100 brands, SMEs, and startups.
Yoshiko is now available for hire
Portfolio
Employment
  • UX Manager, EMEA Region
    2018 - PRESENT
    Weber.com | Weber-Stephen Products (EMEA) GmbH
    • Played a UX manager role at a US B2C consumer brand called Weber.com's Digital Lab in Germany (full-time employment).
    • Championed the user and customer’s needs using UX empathy concerning the design of Weber products and user needs across the EMEA region (up to 23 countries).
    • Defined quick-win and/or MVP recommendations that can be promptly implemented for an optimal UX experience for digital channels across Weber.com websites and eCommerce in the EMEA.
    • Iterated the solutions with data-driven validations and sprint cycles.
    Technologies: Adobe Suite, InVision, Sketch
  • Senior Product Designer
    2017 - 2018
    Various Clients (via Toptal)
    • Designed a revolutionary healthcare digital product/platform for the US market.
    • Created an online platform design for a Gmail plug-in. Collaborated directly with the senior executives concerning the product design revamp (UI and branding).
    • Acted as the lead user interface and experience designer for the Gmail plug-in and designed the account setup process and dashboard.
    • Worked on all design processes: UX/UI, visual design, and branding.
    • Managed the design assets and created brand standards along with a UI pattern library.
    • Delivered high-quality design documents: desktop research (benchmarking), screen mockups, and graphic asset package, by adapting both the user and customer-centered design methodology.
    Technologies: Sketch, Adobe Illustrator, Adobe Photoshop, InVision
Education
  • Certificate in User Experience: Research and Prototyping
    2016 - 2016
    Design Lab | University of California, San Diego - Online
  • Bachelor's degree in English Literature with a minor in advertising
    1989 - 1991
    Komazawa University - Tokyo, Japan
  • Bachelor's degree (equivalent) in Materials Science and Chemistry
    1986 - 1989
    National Institute of Technology | Yonago National College of Technology - Japan
Experience
  • Adobe Photoshop20 years
  • UI Design10 years
  • Adobe Illustrator10 years
  • Agile6 years
  • Responsive UI4 years
  • Responsive4 years
  • Mobile Banking4 years
  • Fintech4 years
Tools
  • Adobe Photoshop
  • Adobe Illustrator
Berlin, Germany
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