Yuan Chen, Designer in Amsterdam, Netherlands
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Yuan Chen

Verified Expert  in Design

Designer

Location
Amsterdam, Netherlands
Toptal Member Since
June 27, 2016

Yuan is a Google alum and a product designer focused on interactive experiences, meaningful products, and distinguished brands. He enjoys finding thoughtful solutions to complex challenges between humans and the technology that surrounds them. He has worked with cross-disciplinary teams at global corporations, such as Google, Barclays, Vodafone, Farfetch and award-winning digital advertising agencies.

User Interface (UI)PrototypingUser Experience (UX)Adobe PhotoshopAdobe Creative SuiteAdobe IllustratorAdobe InDesignSketchWordPress DesignWeb DesignFigmaAndroidAdobe Premiere Pro

Portfolio

Work Experience

Lead Product & Service Designer (Contract)

2017 - 2018
Farfetch
  • Led the work to identify organizational bottlenecks and the redesign of B2B solutions for Farfetch, a global technology company with $721.5 million in funding. The company is focused on connecting the supply and demand of luxury fashion goods and providing a tech platform for fashion enterprises.
Technologies: InVision, Sketch, Figma

Freelance Senior UX and Service Designer

2016 - 2017
Adaptive Lab
  • Created new services for Barclays from the ground up, serving more than 150,000 employees.
  • Redesigned internal tools and the structure of the organization.
  • Worked with an Agile team on biweekly sprints in which we researched, designed, and validated prototypes that fed into the MVP service and platform.
  • Defined a value proposition for a new IoT venture by Vodafone.
  • Designed flows with interconnected devices.
  • Conducted market and user research.
Technologies: Marvel, InVision, Sketch

Design Lead (20% at Google)

2014 - 2016
Billion Acts
  • Defined the MVP for a new Android app and new version of the website.
  • Developed site architecture, wireframes, and high-fidelity visual specs, and supervised implementation.
  • Designed brand guidelines to be implemented across web, app, and marketing materials.
  • Created a pattern library for cross-device implementation.
  • Managed the remote team of designers and UX researchers.
Technologies: InVision, Adobe Illustrator, Sketch

Interaction Designer

2014 - 2016
Google
  • Worked with the sales, marketing, and support teams to design Google's customer relationship management web app from the ground up.
  • Defined product requirements and roadmap with the cross-functional team and senior stakeholders.
  • Conducted user interviews, created user journey maps, and built low- and high-fidelity wireframes for the web application.
  • Designed brand guidelines, including layout, typography, and color usage.
Technologies: InVision, Adobe Illustrator, Adobe Photoshop, Sketch

UX Designer

2014 - 2014
Studio Vox
  • Developed site architecture and wireframes and designed a new version of the Studio Vox website.
  • Participated in weekly meetings and pitched concepts with a multidisciplinary team.
  • Worked with a cross-disciplinary team to conduct competitive analysis and define value proposition, including future features.
Technologies: Adobe Photoshop, Adobe Illustrator

Product Designer

2014 - 2014
Hasbro
  • Worked with a cross-functional team to develop a new digital product line for Hasbro's My Little Pony that utilized 3D printing technology to attract a new market segment.
Technologies: 3D Printing, Adobe Premiere Pro, Adobe Illustrator

Visual Designer

2013 - 2013
Code and Theory
  • Collaborated with a multidisciplinary team.
  • Interpreted copy and art directed digital content, including photography and film work, to social media campaigns for Dr. Pepper/Snapple Group brands.
Technologies: Adobe Premiere Pro, Adobe Illustrator, Adobe Photoshop
2010 - 2014

Bachelor of Fine Arts in Graphic and Interactive Communication

Ringling College of Art and Design - Florida, United States