Zack Baumel, Designer in San Jose, CA, United States
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Zack Baumel

Verified Expert  in Design


San Jose, CA, United States
Toptal Member Since
July 29, 2019

Zack is a lead product designer and Webflow developer with nearly two decades of experience leading design for global startups and Fortune 100 companies like Caterpillar, Rivian, Marriott, and more. Zack designs comprehensive design processes, web and mobile platforms, and complex design systems for large and small teams.


Work Experience

Senior Lead Product Designer

2021 - PRESENT
  • Designed the platform for employee use cases, ranging from vehicle telematics to manufacturing logistics.
  • Designed a web application to create, manage, and deploy over-the-air updates to fleets of vehicles.
  • Designed the fleet management software to scale to millions of vehicles and IoT devices.
  • Contributed to a comprehensive design system for use across all platforms.
  • Managed a team of designers and design producers to exceed KPIs.
Technologies: Figma, Sketch, Adobe CC, Slack, Zoom, SharePoint, Miro, InVision, Marvel, HTML UI, Webflow, Webflow CMS

Lead UX/UI Product Designer

2021 - PRESENT
  • Handled Rivian's mobility management platform, led the design for new features, user testing, and implementation.
  • Performed user testing with target customers and internal engineers to validate and iterate on features.
  • Implemented the UI and design system components and worked closely with engineers to develop the production platform.
Technologies: Figma, Sketch

Owner | Designer

2015 - PRESENT
ZB Design Consulting
  • Designed solutions for clients all over the world.
  • Designed platform agnostic digital solutions for Fortune 100 companies and stealth startups.
  • Create comprehensive design systems for complex applications and platforms.
  • Help companies build and structure design teams at scale.
Technologies: Microsoft Excel, User Testing, PHP, Marvel, Graphic Design, Style Guides, Sketching, Branding, Illustration, Adobe Illustrator, Adobe After Effects, Adobe Photoshop, Firebase, Angular, Node.js, React, CSS, HTML, Figma, Sketch, InVision, WordPress, Email Design

Senior UI/UX Design Consultant

2019 - 2021
  • Audited existing web assets to identify UX gaps and opportunities for improvement.
  • Designed the UI/UX for new website features, collaborating with multiple teams to conceptualize, refine, and deliver assets for production development.
  • Updated and managed a comprehensive design system with 1,000+ styles and components.
  • Identified opportunities to improve the UX through research and user testing.
Technologies: Web UI, Web UX, App UI, User Experience (UX), Webflow CMS, Webflow, Miro, Figma, Google Drive, InVision, Sketch

Co-founder | UX Design Director

2016 - 2018
  • User-tested and interviewed over 300 restaurant and small business owners in DC over six months to identify gaps in their marketing practices.
  • Identified key frustrations, friction points, inefficiencies, and desires of small business owners regarding their marketing strategies and campaigns.
  • Designed prototypes, MVP, and production assets for a complex community-based web application serving small businesses and their customers.
  • Developed and Launched websites and marketing campaigns with over 200 small businesses using the platform in 2017, with over 3.6 million impressions and a nearly 6% conversion rate on content.
  • Implemented design thinking, circular design, community design, and accessibility into a range of apps and web apps used by over 160,000 people in two years. Managed six developers across three products, launching with 200+ small businesses in DC.
Technologies: Microsoft Excel, User Testing, PHP, Marvel, Graphic Design, Style Guides, Sketching, Branding, Illustration, Adobe Illustrator, Adobe After Effects, Adobe Photoshop, Firebase, Angular, Node.js, React, CSS, HTML, Figma, Sketch, InVision

Senior Lead UX/UI Designer and Brand Designer

2015 - 2017
Basket Savings
  • Onboarded and researched a complex ecosystem of multiple products storing and displaying over 80 million retail products across thousands of grocery stores in 100+ markets in the USA.
  • Developed new branding, hand illustrations, animations, brand briefs, marketing strategies, customer profiles, personas, empathy maps, data analysis, data synthesis, and user testing protocols.
  • Designed prototypes, UX/UI, wireframes, animations, InVision demos, and production development specifications using Sketch, Photoshop, After Effects, and Invision.
  • Designed complex and accessible onboarding for 150,000 active users across a wide range of demographic and intentions.
  • Designed visual design, UI assets, mobile iOS designs, and screens for various devices to serve millions of data points to hundreds of thousands of users across the country.
Technologies: Microsoft Excel, User Testing, PHP, Marvel, Graphic Design, Style Guides, Sketching, Branding, Illustration, Adobe Illustrator, Adobe After Effects, Adobe Photoshop, Firebase, Angular, Node.js, React, CSS, HTML, Figma, Sketch, InVision

Co-founder and UX Design Director

2014 - 2016
  • Managed information architecture for a complex platform helping restaurants and hotels reduce friction in the food/beverage ordering and payment processes.
  • Interviewed and user-tested over 100 restaurant owners and hotel managers, identifying frustrations and inefficiencies in their POS and order management processes.
  • Designed a mobile-based POS eco-system with multiple end users, helping streamline restaurant and hotel event operations while giving guests convenient ordering and payment options in the palm of their hands.
  • Designed complex wireframes for iOS mobile devices, Android, iPad tablets, desktops, and large screens, creating a circular network of interfaces that facilitated enhanced entertainment experiences.
  • User tested, validated, and iterated product based on live feedback loops and pilot programs with Marriott hotels, Hilton hotels, and several restaurants in CA and MD.
Technologies: User Journey Maps, Desktop, Android, iOS, React, CSS, HTML, Branding, Illustration, Animation, Adobe After Effects, User Testing, Wireframing, Sketching, Adobe Illustrator, Adobe Photoshop, Axure, Marvel, InVision, Figma, Sketch

Senior Lead UX/UI Designer

2012 - 2015
  • Designed platforms, mobile applications, and UX strategies for enterprises in government, military, hospitality, retail, CPG, first response, big data, and security companies. Designed everything from mobile apps that passively open doors to multi-factor authentication for thousands of college students.
  • Designed big data dashboards and analytics applications that helped large enterprises see the big picture.
  • Designed physical devices and user-tested products that helped enterprise employees open doors remotely.
  • Designed solutions and developed user-testing and UX strategies for large scale identity verification applications. Client examples included the NYC Metro, Marriott Hotels, Capital One Bank, Georgetown University, and many more.
  • Designed brand initiatives, developed brand identities, managed style libraries, and built and websites for our product marketing departments.
Technologies: Marvel, Adobe Photoshop, Axure, Wireframing, User Testing, Adobe Premiere Pro, Adobe After Effects, Rhinoceros 3D, 3D, Rhino, AutoCAD, CSS, HTML, Webflow, Adobe, InVision, Sketch

Lead UX/UI and Brand Designer

2010 - 2012
  • Designed a platform for hotel guests to experience their property.
Technologies: Microsoft Excel, User Testing, PHP, Marvel, Graphic Design, Style Guides, Sketching, Branding, Illustration, Adobe Illustrator, Adobe After Effects, Adobe Photoshop, Firebase, Angular, Node.js, React, CSS, HTML, Figma, Sketch, InVision

Production Designer

2009 - 2010
Signs Now
  • Managed multiple clients and project such as billboards, blimp designs, vehicle wraps, and more.
Technologies: CorelDRAW, Adobe Illustrator, Adobe Photoshop
2005 - 2009

Bachelor of Science Degree in Industrial Design

The Art Institute - Philadelphia, PA


Adobe CC, Adobe Illustrator, Adobe Photoshop, Sketch, Figma, Zeplin, InVision, Marvel, Adobe Experience Design (XD), Adobe After Effects, Adobe Premiere Pro, Rhino, Rhinoceros 3D, SketchUp, Miro, Adobe, AutoCAD, Microsoft Excel, CorelDRAW, Photoshop CC, Jira, Trello, After Effects CC, UX Tools, Photoshop Design, RealtimeBoard, SketchUp Pro, Google SketchUp, V-Ray Renderer, 3ds Max, 3D Studio Max, Slack, Zoom


Webflow, Webflow CMS, WordPress, Axure, iOS, Android, Desktop, Firebase, SharePoint




Responsive Web Apps, Web UX, Web UI, Web Design, Google Drive, Sketching, UX Sketching, Rapid Sketching, Mobile UI, Mobile UX, Mobile App Design, Mobile App UI, Web & Mobile Applications, User Onboarding, Onboarding, Roadmaps, UX Roadmaps, Feature Roadmaps, Wireframing, Annotated Wireframes, Sitemaps, User Flows, Journey Mapping, User Journey Maps, Empathy Mapping, User Empathy, User Testing, User Stories, UX Research, User Experience (UX), UI Style Guides, Visual Design, Component Libraries, Web Components, UI Components, Prototyping, UI Prototyping, UX Prototyping, Mobile Prototypes, Low-fidelity Prototypes, High-fidelity Prototypes, Interactive UX, Interaction Design (IxD), Interactive Prototypes, Low-fidelity Mockups, High-fidelity Mockups, Mockups, User Interface (UI), App UI, Web App UI, Product Design, UX Leadership, Logo Design, Illustration, Vector Illustration, Web UX Design, UX Design, UI Design, Marketing Design, Landing Page Design, Web Development, Leadership, Design Leadership, Project Leadership, Animated Logos, Animation, Email Design, 3D, Branding, React, Node.js, Angular, Style Guides, Graphic Design, App UX, Dashboard Design, Mobile UI Design, Remote User Testing, B2C, UX Branding, UIKit, User Personas, Project Management, Mobile/Web Project Management, Digital Publishing, Mobile UX Design, Responsive Design, Responsive UI, Responsive UX Design, Website Redesign, Website CMS, Icon Design, Iconography, Hand Lettering, Hand Drawing, Brand Design, Brand Development, Brand Identity, Photography, DSLR Photography, Image Manipulation, App Design, Web App UX, Web App Design, B2B, Design Direction, Art Direction, Creative Direction, Startups, Startup Consulting, Early-stage Startups, Platform Design, Web Platforms, Mobile Platforms, Accessible Design, Visual Identity, iOS UX Design, iOS UI Design, Android UI Design, Lean UX, Agile, Agile UX, UX Pattern Design, Product Delivery, Project Design, Animated Prototypes, Internet of Things (IoT), MicroStrategy, Mobile Apps, Mobile App Testing, UX Audits, UI Audits, Audits, SEO Audits, Consulting, Web Consulting, Design Consultation, Concept Sketching, Live Sketching, Tablet Design, Wacom, Wacom Cintiq, iPad, Marker Rendering, Rendering, 3D Rendering, Product Rendering, Realistic Rendering, Landscape Rendering, Hand Rendering, Realistic Design, Drawing, Line Drawing, Pencil Drawing, Technical Drawing, Landscape Design, Environmental Graphics, Environmental Design, Space Planning, Interior Design, Interior 3D Modeling, 3D Interior Design, Cars, Car Interiors, Industrial Design, Product Management, Squarespace, Android Design Guidelines, HTML UI, Design Systems, Websites, UX Direction

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