Zelswa Bezuidenhout, Designer in Cape Town, Western Cape, South Africa
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Zelswa Bezuidenhout

Verified Expert  in Design

Bio

Zelswa is a product designer with three years of experience creating inclusive UX products with carefully designed user interfaces. She has worked with numerous clients, including Polo and Yoyo. Zelswa prioritizes business needs along with aligning business requirements with user goals.

Portfolio

Work Experience

Lead Product Designer

2023 - PRESENT
Playbook
  • Conducted user interviews with 10+ candidates to gain a better understanding of our target audience in order to improve the existing product.
  • Created the buying personas and user journeys based on the data gathered from the user research/interviews.
  • Aligned with the product manager/s to discuss necessary improvements for the platform and then created UX wireframes that were presented to the team.
  • Contributed to UX reviews that were conducted where the design team aligned with the developers to ensure that the required design changes were made and implemented correctly.
Technologies: Figma, Confluence, User Interviews, Remote User Testing, User Research, Personas, User Journeys, User Flows, UX Wireframes, Information Architecture (IA), Sitemaps, UX Documentation, Management, UX Design, UI Design, Mockups, Wireframing, Design Systems

Product Designer

2020 - 2022
Yoyo
  • Designed the primary responsive web interface for Yoyo Gifts.
  • Collaborated with the product manager during the research and discovery phase of a B2B pay-at-table solution for restaurants and handled the UI for this .mobi website.
  • Expanded the functionality of Bootlegger Coffee Company's website and maintained its UI.
  • Reevaluated and improved the user experience of an existing application by introducing new features to ensure the application exceeded user expectations.
  • Maintained Yoyo's existing design system used by its product designers to ensure consistency across various applications.
  • Revisited Waitomo's UI and implemented a more playful approach to the UI as requested by the client.
  • Created and maintained the design system for a B2B pay-at-table solution for restaurants.
Technologies: Figma, Sketch, Zeplin, Adobe InDesign, InVision, Illustrator CC, Presentation Design, Responsive Web Design (RWD), System Design, Product Design, B2B, UX Documentation, Visual Design, Iconography, Icon Design, Line Icons, Mockups, Wireframing

UX Designer

2020 - 2020
Jack
  • Conducted user interviews and assisted developers working on a B2B product.
  • Created user journeys and wireframes based on user research.
  • Contributed to the responsive web UI design for Sploot, a SaaS product that provides booking services in the pet grooming industry.
Technologies: Figma, Sketch, Illustrator CC, Adobe Experience Design (XD), SaaS, Presentation Design, Responsive Web Design (RWD), Product Design, UX Documentation, Visual Design, Iconography, Icon Design, Line Icons, Mockups, Wireframing

UI Designer

2019 - 2020
Proferizon IT
  • Assisted in modernizing the company's existing branding.
  • Created a sophisticated UI for an application that educates users about wildlife and allows them to donate to a lion sanctuary.
  • Improved a client's existing WordPress website by reevaluating the UI.
  • Collaborated on infographics to improve the external client's website.
  • Gained Photoshop experience by adding branding elements to photos to make the company more noticeable.
Technologies: Figma, InVision, Miro, Branding, WordPress, Adobe Experience Design (XD), Product Design, Visual Design, Iconography, Icon Design, Line Icons, Mockups, Wireframing

Education

2018 - 2020

Bachelor's Degree in Interaction Design

Open Window - Centurion, South Africa

Skills

Tools

Sketch, InVision, Zeplin, Adobe InDesign, Illustrator CC, Miro, Adobe Illustrator, Adobe Experience Design (XD), InDesign CC, Lightroom CC, Photoshop CC, Confluence

Platforms

Figma, iOS, Android, Windows, MacOS, Mobile, WordPress

Industry Expertise

Restaurants & Dining

Other

UI Design, UX Wireframes, User Feedback, Digital Solutions, Responsive Web Design (RWD), Product Design, Visual Design, Iconography, Mockups, Wireframing, UX Design, A/B Testing, User Journeys, Presentation Design, Customer Loyalty, QR Codes, Online Payments, Clients, Smart Devices, Mobile Payments, Design Systems, B2B, UX Documentation, Icon Design, Line Icons, Copywriting, Lean UX, Information Architecture (IA), Design Thinking, SaaS, Branding, User Interface (UI), User Experience (UX), Gifting, Web Design, Interface Design, Responsive UI, Mobile App Design, Mobile Web Design, Interaction Design (IxD), User Experience Design, Client Interaction, Loyalty Applications, Enterprise Loyalty Programs, Applications, Mobile UI, Customer Experience, Tires, Business to Business (B2B), Loyalty Programs, Apple Pay, Google Pay, Credit Cards, Device Testing, System Design, User Interviews, Remote User Testing, User Research, Personas, User Flows, Sitemaps, Management

Experience

  • Figma - 3 years
  • UX Design - 3 years
  • UX Wireframes - 3 years
  • A/B Testing - 3 years
  • User Journeys - 3 years
  • Information Architecture (IA) - 3 years
  • UI Design - 3 years
  • Mobile App Design - 3 years
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