Zeltonique Damon, Designer in Cape Town, Western Cape, South Africa
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Zeltonique Damon

Verified Expert  in Design

Designer

Location
Cape Town, Western Cape, South Africa
Toptal Member Since
December 12, 2018

Renowned for blending innovation with usability, Zel excels in digital product design, focusing primarily on health insurance and fintech sectors. With over a decade in the industry, Zel has collaborated with top-tier enterprises and YC-backed startups such as SafetyWing, Habitual, Sasol, Vitality, Discovery Limited, Accenture, and Goodpoint. Dedicated to crafting user-centered design, Zel continuously enhances the digital landscape, delivering joy and simplicity through each project.

Portfolio

Work Experience

Design Lead | Owner

2018 - PRESENT
Nique Design Studio
  • Collaborated with global brands, enterprises, and YC-backed startups to enhance digital experiences through seamless user interfaces.
  • Facilitated workshops to transform founders' visions into actionable designs, promoting collaboration between teams and users.
  • Contributed to Vitality's mobile app to provide a seamless user experience, supporting its mission of promoting global health and well-being, benefiting millions with proven health advantages and financial savings.
  • Conducted an SEO audit on PSG's main customer site, ensuring optimal searchability and crawlability. This boosted the visibility of this top South African investment firm, which serves over 200,000 clients.
  • Enhanced Sasol's internal continuous improvement system for international use, optimizing processes used by over 29,000 employees globally to streamline operations and boost efficiency.
Technologies: Slack, Asana, Jira, Adobe Suite, Notion, Figma, Framer, Webflow, G Suite, Amplitude, Maze, FullStory, ChatGPT, UX Research, UX Prototyping, UX Flows, User Journey Maps, Digital Product Design, Mobile App UI, User Interface (UI), UX Strategy, User Interviews, Low-fidelity Prototypes, Sitemaps, Responsive UI, Design Systems, User Research, Gamification, SEO Tools, SEO Audits, Financial UX, Native Mobile Apps, Health & Wellness, UX Review, User Testing, Startups, eCommerce UX, Enterprise Design, Web Dashboards, Responsive UX Design

Senior Product Designer | Contract

2021 - 2024
SafetyWing
  • Developed and implemented a user-friendly in-house claims process, contributing to consistently high Net Promoter Scores.
  • Initiated a series of weekly user interviews for quick and direct feedback, supporting the continual enhancement of our product to meet user needs.
  • Collaborated closely with stakeholders, developers, and users, delivering top-quality features in a fast-paced startup setting.
  • Played a key role in launching the Remote Health dashboard, enhancing user satisfaction through improved claim tracking and access to insurance details.
  • Contributed to creating SafetyWing's first comprehensive design system with a team of designers, streamlining product development and brand consistency.
Technologies: Figma, Maze, Notion, Jira, Adobe CC, Slack, Tableau, UX Research, UX Prototyping, UX Flows, User Journey Maps, Digital Product Design, Website Redesign, User Interface (UI), UX Strategy, User Interviews, Low-fidelity Prototypes, Responsive UI, Design Systems, User Research, Health & Wellness, User Testing, Startups, Web Dashboards, Persona Design, Responsive UX Design

Senior Product Designer | Contract

2021 - 2021
Habitual
  • Partnered as a consulting product designer with Habitual's team, driving iterative updates to the iOS and Android apps to maintain above-4-star ratings on Google Play and the App Store.
  • Assisted in the groundwork of Habitual's design system in Figma, ensuring consistency and efficiency in component organization.
  • Led user research to align future priorities with Habitual's quarterly goals, balancing user needs with business objectives.
  • Integrated habit formation science into the app, tailoring strategies to support diabetes management and promote a healthy lifestyle. Habitual boasts a 46-60% diabetes remission rate. Users achieved a minimum of 15% body weight loss in just 12 weeks.
Technologies: Figma, Amplitude, Maze, Asana, UX Research, UX Prototyping, UX Flows, User Journey Maps, Digital Product Design, Mobile App UI, User Interface (UI), UX Strategy, User Interviews, Low-fidelity Prototypes, Responsive UI, Design Systems, User Research, Gamification, Slack, Native Mobile Apps, Health & Wellness, User Testing, Startups, Persona Design

Senior Product Designer

2020 - 2021
Knowledge to Practice
  • Refined K2P's assessment and pathway designs, substantially improving user learning experiences.
  • Utilized surveys and analytics for user research, informing strategic UX enhancements.
  • Partnered with dev teams to ensure precision in design execution and error-free software releases.
  • Led the company's design system project, laying the groundwork for a unified visual language. Leveraged Google's Material Design to enrich the Figma component library, ensuring a cohesive and updated design inventory.
  • Helped launch the educational platform that empowers medical postgraduates with bite-sized learning modules and gamification to boost engagement and knowledge retention.
Technologies: Figma, Jira, Maze, Amplitude, UX Research, UX Prototyping, UX Flows, User Journey Maps, Digital Product Design, User Interface (UI), UX Strategy, Sitemaps, Responsive UI, Design Systems, User Research, Gamification, Slack, User Testing, Startups, Persona Design, Responsive UX Design

Product Designer

2019 - 2020
Icarus Lived
  • Played a pivotal role in establishing the foundation for the user experience and UI at an early-stage social intelligence startup.
  • Collaborated closely with the founder to translate ideas into a user-friendly system, crafting an intuitive interface for effective user engagement.
  • Transformed the profile section into an interactive space, emphasizing Goodpoint as an online community for sharing reasoning.
Technologies: Figma, Jira, Presentation Design, UX Research, UX Prototyping, UX Flows, User Journey Maps, Digital Product Design, User Interface (UI), UX Strategy, Sitemaps, Responsive UI, User Research, Slack, Startups, Persona Design, Responsive UX Design

Product Designer

2016 - 2018
Accenture
  • Developed digital solutions for major enterprises, including Discovery Limited, Sasol, Momentum, and Multiply, enhancing user engagement and client outcomes.
  • Conducted UX research and user testing to inform design strategy and decision-making for fintech and insurance industry projects.
  • Pitched innovative concepts and designs to clients, showcasing new directions and potential enhancements for their projects.
Technologies: Asana, Jira, Adobe Experience Design (XD), Sketch, Website Redesign, UX Flows, User Journey Maps, Mobile App UI, Adobe CC, UX Strategy, Responsive UI, User Research, SEO Tools, SEO Audits, Financial UX, Native Mobile Apps, Health & Wellness, UX Review, Enterprise Design, Web Dashboards, Persona Design, Responsive UX Design

UI/UX Designer | Intern

2016 - 2016
Amazee Labs
  • Played a key role in user research projects, including competitor analysis, critical analytics review, and user survey administration to inform strategic next steps.
  • Produced low- and high-fidelity wireframes, expediting project advancement and enabling early solution testing via iterative designs.
  • Contributed to the development and upkeep of UI components in Sketch.
  • Contributed significantly to the Open Streets initiative website, a nonprofit client of Amazee in Cape Town.
Technologies: Asana, Sketch, Website Redesign, Brand Design, Brand Identity

UI/UX Designer | Intern

2015 - 2015
King James
  • Facilitated collaborative workshops with business as well as technical stakeholders.
  • Assisted with front-end development and developed UI kits.
  • Created high-fidelity interactive wireframes and redesigned the UIs of existing websites.
Technologies: Brand Design, Brand Identity, User Interviews, Responsive UI
2014 - 2017

Bachelor of Arts Degree in Visual Communication (Interaction Design and Development)

Open Window Institute for Arts and Digital Sciences - Gauteng, South Africa

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