Zlatko is available for hire
Hire ZlatkoZlatko Najdenovski
Verified Expert in Design
Designer
Location
Skopje, Macedonia
Toptal Member Since
January 20, 2016
Zlatko is a multifaceted designer and startup founder with a history of successes and failures since 2008. While he can fit any design or product role, he nowadays creates authentic brands and scalable websites for industry leaders, such as Shiftsmart, which grew to 150+ employees and $95 million in Series B. Zlatko's secret sauce is an artisanal approach to everything he touches.
Portfolio
Work Experience
Designer
2022 - 2023
Ontologize
- Helped the startup find personality and express it through proper verbal and visual language.
- Designed an expressive and trustworthy brand identity.
- Designed a CMS-driven website powered by Webflow.
Technologies: Figma, Notion, Webflow
Founder and Designer
2020 - 2023
Tribevibe
- Researched a niche market of budget travelers and analyzed the possible ways to enter the market and how to do it when a sudden market gap appears.
- Created a methodology and infrastructure with ethical-first foundations in brand positioning, product design, and technology stack.
- Designed and tested a mobile app with the target audience and related potential customers.
- Created a marketing strategy and various tactics for building an online community before building the product.
- Led a team of two developers to deliver a lean implementation of a mobile app to be launched as an MVP.
Technologies: Product Management, UI Design, UX Design, Product Strategy, Marketing Strategy, Branding, Brand Marketing, Brand Positioning, Sketch, Mobile Apps, Market Research & Analysis, UX Research, Product Requirements Documentation (PRD), Community Growth, Product Design, Figma, Responsive UI
Designer and Strategist
2021 - 2022
Stratalis
- Designed a brand identity that jump-started the company's reputation.
- Designed the company's website and related marketing materials.
- Art-directed an illustrator to help the company simplify complex language into creative visual metaphors.
Technologies: Figma, Notion
Designer and Strategist
2021 - 2022
Tozan
- Helped the company convey complex technical ideas in the right voice and visuals.
- Designed a brand identity to fit the digital nature of the product.
- Designed and developed a Webflow-powered website optimized for maintainability and scale.
- Collaborated with an illustrator to design the company's visual language through technical illustrations.
Technologies: Figma, Notion, Webflow
Product Designer
2018 - 2020
Boundless Bits
- Conceptualized and designed web apps and landing pages mainly into the B2B enterprise sectors.
- Brainstormed various ideas and created user-flows for a web-based product in the workforce niche.
- Tested crucial UX and product ideas during the wireframing stage with real users.
Technologies: Principle, Zeplin, Sketch, Dashboard Design, Product Design, UI Design, Responsive UI
Product Designer
2017 - 2018
Shiftsmart Inc.
- Created a web app design for the two major user roles: the employers and the workers.
- Designed the iPhone and Android app in a way to create a unified and consistent experience with the web app.
- Crafted landing page designs to promote the web and the mobile app to onboard and convert new users.
Technologies: Flinto, Sketch, Dashboard Design, Product Design, UI Design, Responsive UI
Web Designer
2010 - 2015
SVM E-Marketing Solutions
- Worked as a plug-and-play designer for many years.
- Helped design various web interfaces for the company‘s clients.
- Helped with designing logos and other marketing materials for the company‘s clients.
Technologies: Sketch, Dashboard Design, UI Design, Responsive UI
Art Direction and UX Designer
2013 - 2013
MediaLab
- Helped the client on a contract-basis with their new brand direction.
- Helped the client redesign a couple of their in-house CRM interfaces with a more intuitive UX approach and a more modern UI polish.
- Designed a new logo and brand direction for the company.
Technologies: UX Sketching, Sketch, Dashboard Design, UI Design, Responsive UI
Product Designer
2012 - 2013
NOVP
- Led the digital product and services that the company offered to 3rd-party clients. Designed web interfaces for the clients and our in-house web applications.
- Designed revolutionary video platforms and various CRMs for 3rd-party clients, including Sony, Disney, and Warner Bros, among others. These interfaces required deep insight into various user case scenarios and behavioral patterns.
- Created and maintained the company-wide design system.
Technologies: Dashboard Design, UI Design, Responsive UI
UX Designer
2011 - 2012
Invideous
- Led the company's digital products and services while being involved mostly in their web services, such as the in-house web application and 3rd-party CRM interfaces.
- Worked with our bigger 3rd-party contractor, Technicolor, where I had the opportunity to create web app interfaces for managing a large amount of video materials.
- Managed the company-wide design system.
Technologies: CSS, HTML, Dashboard Design, UI Design, Responsive UI
Web Designer
2011 - 2012
Eternalistic
- Designed and coded various clients' websites, both big and small.
- Maintained the CMS and database of the client websites.
- Designed logos and other marketing materials for the clients.
Technologies: CSS, HTML, UI Design, Responsive UI
Web Designer
2010 - 2011
Too Much Media
- Designed and maintained the website and web app for the company.
- Created designs for infographics and other marketing materials.
- Designed print materials such as posters, flyers, business cards, etc.
Technologies: UI Design
Web Designer
2010 - 2011
Sooper themes
- Designed Drupal themes for the company, which were later sold as premium resources.
- Designed logos for clients related to the Drupal network.
- Created designs for infographics for clients related to the Drupal network.
Technologies: UI Design, UX Design
Front-end Developer
2006 - 2008
4Ward Thinking
- Acquired extensive knowledge about web design, technologies, and usability best practices.
- Handled and was responsible for designing and coding various client websites.
- Learned the fundamentals of PHP and SQL alongside HTML and CSS.
Technologies: CSS, HTML, UI Design
Experience
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