
Zulal Ahmad
Verified Expert in Design
Designer
Sialkot, Punjab, Pakistan
Toptal member since June 20, 2016
Zulal is a digital designer who loves designing product experiences that are intuitive, simple, and visually pleasing, all while keeping users front and center. Visual details, consistency in design through design systems, and accessibility are the things he cares about the most when designing digital products. Zulal can help you create web apps, mobile apps, websites, icons, framer development, and design systems.
Portfolio
Work Experience
Product Designer
Jisr HR
- Helped the product and engineering team fix the usability issues of the existing modules, prioritizing the UX debt and designing UX for the new modules.
- Created deliverables, user flows, wireframes, prototypes, UX scorecards, competitive UX evaluations, etc., to help define the vision and execution for solving real user problems.
- Conducted feature validation with customers and PMs to gather insights and incorporate them into design decisions to meet the user and business goals.
- Oversaw the look and feel of the product, for which I created a new visual language and led the redesign of the entire product.
- Laid the foundation of a design system to ensure consistency and actively contributed to it.
- Worked on notable projects at Jisr, including payroll, employee management performance and appraisal, onboarding, workflows, general settings, design system, and more.
Visual Designer
KeepTruckin
- Worked directly with the co-founder and lead designer to create a new visual language; explored colours, types, patterns, and set the tone of the brand.
- Redesigned the entire web fleet management system and driver-facing app containing data-heavy dashboards, charts, tables, forms, and many data points. It’s still in use.
- Helped fix the usability issues and improve the core navigation and information structure of the many screens.
- Defined the design standards and documented all the components and design guidelines to ensure consistency.
- Hand-crafted series of meaningful icon sets for various parts of the product.
UI/UX Designer
Ubergrad
- Worked with the co-founder to improve the experience of the existing university-facing portal by fixing the usability issues and rearranging the navigation and information structure.
- Helped define the UX of the student-facing portal from the ground up.
- Tested UX with customers and product and business people to gather insights and then incorporated the insights into designs to meet the user and business goals.
- Worked on the marketing website and knowledge hub to educate the students and universities.
- Collaborated with the front-end developers; facilitated them with required assets and validated the end designs.
UI/UX Designer
Jumpshare
- Worked directly with the founder, learned about the platform capabilities, business and user needs, and did the competitive analysis.
- Redesigned the mobile app from the ground up with the same functionalities and feel as the web platform.
- Created a new visual language, set the design standards and tone of the brand, and implemented it all across the board.
- Hand-crafted fresh icon sets to match the look and feel of the design.
Skills
Tools
Adobe Photoshop, Sketch, Adobe Illustrator, Notepad++
Platforms
iOS, Figma, Web, Mobile, MacOS
Industry Expertise
Automotive
Other
User Experience (UX), User Interface (UI), Landing Pages, Mobile Design, UI Design, Iconography, Product Design, UX Design, Landing Page Design, Responsive Web Design (RWD), Web Design, Web App Design, Visual Design, Data Visualization, Dashboard Design, Presentation Design, B2B, Design Systems, UX Audits, App Design, Branding, SaaS Design, Automation, Workflow, UI Components, SaaS, Dashboards, Best Practices in Design, Responsive UI, eCommerce, Web App UX, Framer, Case Studies, Mobile UI, eCommerce UX, Marketing Design, Responsive Web Apps, User Journeys, Document Management, Wireframing, Prototyping, Usability, Interaction Design (IxD), Mobile App UI, Mobile UX Design, Digital Marketing Design, Banner Ads, eCommerce UI, eCommerce Design, Design Leadership, Web UI Design, Web UX Design, Information Architecture (IA), User Validation, Heuristic Analysis, Accessibility, iOS UI Design, iOS App Design, User Flows, B2C, Visual Identity, Mobile UX, Mobile Apps, User-centered Design (UCD), Style Guides, Mobile App Design, MVP Design, Fintech, UX Research, User Research, Graphic Design, User Personas, Icon Design, Apps, Typography, Illustration, Mind Maps, Payroll & Benefits, HR Tools, Data Recovery, Websites, No-code Development, Portfolios, Templates, Clothing, Rentals, Rental Management, Shopping, Online Shopping, Healthcare Management Systems, Women's Health, Hospitals, Patient Portals, Patient Consultation, Patient Engagement, Patient Services, Startups, Healthcare Services, Website Design, Dark UIs
Experience
- Landing Pages - 8 years
- Mobile App Design - 7 years
- UI Design - 6 years
- UX Design - 6 years
- Product Design - 6 years
- Figma - 5 years
- Iconography - 4 years
- Illustration - 4 years
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