User testing, often confused with usability testing, is an overarching term which helps validate the need for a product. When used with prototypes and the right testing tools, it can help save a product from failure.
Nearly one in four users will abandon a mobile app after using it just once. Good onboarding makes a great first impression, gives users a guided introduction, and can significantly improve user retention.
UX design attempts to deliver the right solution, in the right way, at the right time and delight people when they use a product. This comprehensive UX guide walks through the various methods, tools, and techniques that make up the process.
A design sprint is a methodology used to validate ideas through design, prototyping, user testing, and collaboration in only five days, offering a more structured, effective approach to creative thinking.
Conversion optimization doesn’t simply boil down to using trendy colors on CTA buttons. Leverage usability data to improve customer experience that will make a larger, more lasting impact on conversion than any fad.