We shouldn’t listen to what customers say. Instead, we should focus on what they do. Deeper user research will allow us to find out the true needs, wants, and motivations of our customers.
Finding the right UX research participants can result in valuable insights even from a mediocre UX testing plan. UX researchers should spend the time to identify and find the right participants.
UX research provides invaluable insight into product users and what they need and value. Not only will research reduce the risk of a miscalculated guess, it will uncover new opportunities for innovation.
Aspiring designers have more educational opportunities than any time in history. Do the available options provide worthwhile design training, or are they simply clever money-making schemes?
Being empathetic is not a selective practice. Designers know how to use empathy to uncover the behaviors and needs of a user. Those same methods and techniques can be used in client relationships.
Users shouldn’t need insider knowledge to find what they’re looking for on the web. Card sorting lets designers create intuitive UX by organizing content the way customers do in their minds.
Data-driven and generative design are two important design processes that can be exploited at the same time to create better product designs and user experiences.
The fundamental purpose of user testing is to better understand and empathize with people who are the core users of a digital product.
Intuition and experience without UX data lead to a dangerous assumption: Designer knows best. We’re drawing a line in the sand: If it’s not based on user research, it’s not UX design.
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