User Research

Showing 1-9 of 35 results
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Expert Perspectives on the State of Design Education

by Micah Bowers

Aspiring designers have more educational opportunities than any time in history. Do the available options provide worthwhile design training, or are they simply clever money-making schemes?

15 minute readContinue Reading
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Partners in Design – A Guide to Client Empathy

by Jay Oldaker

Being empathetic is not a selective practice. Designers know how to use empathy to uncover the behaviors and needs of a user. Those same methods and techniques can be used in client relationships.

8 minute readContinue Reading
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Card Sorting: Better Information Architecture by Aligning with Users' Mental Models

by Micah Bowers

Users shouldn’t need insider knowledge to find what they’re looking for on the web. Card sorting lets designers create intuitive UX by organizing content the way customers do in their minds.

7 minute readContinue Reading
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Data-driven Design and Generative Design – An Overview

by Shane Ketterman

Data-driven and generative design are two important design processes that can be exploited at the same time to create better product designs and user experiences.

7 minute readContinue Reading
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Who, What, and Why – A Guide to User Testing Methods

by Jeff Bryant

The fundamental purpose of user testing is to better understand and empathize with people who are the core users of a digital product.

8 minute readContinue Reading
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If You're Not Using UX Data, It's Not UX Design

by Micah Bowers

Intuition and experience without UX data lead to a dangerous assumption: Designer knows best. We’re drawing a line in the sand: If it’s not based on user research, it’s not UX design.

7 minute readContinue Reading
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Why You Don’t Need Design Education

by Micah Bowers

For decades, a design diploma was the golden ticket to career opportunity. As this path now faces scrutiny, we examine the issues plaguing design institutions and offer radical solutions for change.

9 minute readContinue Reading
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The Chat Crash – When a Chatbot Fails

by Micah Bowers

There’s much confusion and hyperbole surrounding chatbots. The tech is promising, but the user experience is lacking. We examine five chatbot fails and share practical tips to improve their UX.

9 minute readContinue Reading
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Cross-Cultural Design and the Role of UX

by Jenny Shen

Bringing a digital product to a new market can feel like navigating uncharted territory. Cultural differences are hard to identify but essential to understanding when developing a localized user experience.

10 minute readContinue Reading

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