User Research

Showing 10-18 of 33 results
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Data-driven Design and Generative Design – An Overview

by Shane Ketterman

Data-driven and generative design are two important design processes that can be exploited at the same time to create better product designs and user experiences.

7 minute readContinue Reading
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Who, What, and Why – A Guide to User Testing Methods

by Jeff Bryant

The fundamental purpose of user testing is to better understand and empathize with people who are the core users of a digital product.

8 minute readContinue Reading
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If You're Not Using UX Data, It's Not UX Design

by Micah Bowers

Intuition and experience without UX data lead to a dangerous assumption: Designer knows best. We’re drawing a line in the sand: If it’s not based on user research, it’s not UX design.

7 minute readContinue Reading
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Why You Don’t Need Design Education

by Micah Bowers

For decades, a design diploma was the golden ticket to career opportunity. As this path now faces scrutiny, we examine the issues plaguing design institutions and offer radical solutions for change.

9 minute readContinue Reading
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The Chat Crash – When a Chatbot Fails

by Micah Bowers

There’s much confusion and hyperbole surrounding chatbots. The tech is promising, but the user experience is lacking. We examine five chatbot fails and share practical tips to improve their UX.

9 minute readContinue Reading
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Cross-cultural Design and the Role of UX

by Jenny Shen

Bringing a digital product to a new market can feel like navigating uncharted territory. Cultural differences are hard to identify but essential to understanding when developing a localized user experience.

10 minute readContinue Reading
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Strength in Numbers – An Overview of Data-driven Design

by Cameron Chapman

Data-driven UI design is both art and science. Understanding how to collect and analyze data and implement designs based on it is an important skill for beginner and expert designers alike.

7 minute readContinue Reading
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Design Talks: Research in Action with UX Researcher Caitria O'Neill

by Miklos Philips

On this week’s Design Talks we discuss research in action with Caitria O'Neill, a UX researcher at Airbnb. She studies people’s relationships with technology and how they behave with digital products.

10 minute readContinue Reading
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Breaking Down the Design Thinking Process

by Cameron Chapman

Design thinking goes beyond the usual problem-solving focus of most UI and UX designers and adds the aspect of deep empathy for the user to the entire product design lifecycle, increasing the prospect of success.

8 minute readContinue Reading

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