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User Research

Showing 10-18 of 39 results
DesignIcon ChevronUI Design

Who, What, and Why – A Guide to User Testing Methods

by Jeff Bryant

The fundamental purpose of user testing is to better understand and empathize with people who are the core users of a digital product.

8 minute readContinue Reading
DesignIcon ChevronUX Design

If You're Not Using UX Data, It's Not UX Design

by Micah Bowers

Intuition and experience without UX data lead to a dangerous assumption: Designer knows best. We’re drawing a line in the sand: If it’s not based on user research, it’s not UX design.

7 minute readContinue Reading
DesignIcon ChevronUI Design

Why You Don’t Need Design Education

by Micah Bowers

For decades, a design diploma was the golden ticket to career opportunity. As this path now faces scrutiny, we examine the issues plaguing design institutions and offer radical solutions for change.

9 minute readContinue Reading
DesignIcon ChevronMobile Design

The Chat Crash – When a Chatbot Fails

by Micah Bowers

There’s much confusion and hyperbole surrounding chatbots. The tech is promising, but the user experience is lacking. We examine five chatbot fails and share practical tips to improve their UX.

9 minute readContinue Reading
DesignIcon ChevronUX Design

Cross-cultural Design and the Role of UX

by Jenny Shen

Bringing a digital product to a new market can feel like navigating uncharted territory. Cultural differences are hard to identify but essential to understanding when developing a localized user experience.

10 minute readContinue Reading
DesignIcon ChevronDesign Process

Strength in Numbers – An Overview of Data-driven Design

by Cameron Chapman

Data-driven UI design is both art and science. Understanding how to collect and analyze data and implement designs based on it is an important skill for beginner and expert designers alike.

7 minute readContinue Reading
DesignIcon ChevronUX Design

Design Talks: Research in Action with UX Researcher Caitria O'Neill

by Miklos Philips

On this week’s Design Talks we discuss research in action with Caitria O'Neill, a UX researcher at Airbnb. She studies people’s relationships with technology and how they behave with digital products.

10 minute readContinue Reading
DesignIcon ChevronUX Design

Breaking Down the Design Thinking Process

by Cameron Chapman

Design thinking goes beyond the usual problem-solving focus of most UI and UX designers and adds the aspect of deep empathy for the user to the entire product design lifecycle, increasing the prospect of success.

9 minute readContinue Reading
DesignIcon ChevronUX Design

Less is More – Using Lean UX to Assess Product Viability

by Tatjana Zavadja

How do product teams avoid wasting months of valuable time building something no one wants? Apply the iterative validation principles of Lean UX and create products that their end-users actually need.

7 minute readContinue Reading

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