User Research

UX testing is a crucial step in the design process but is often overlooked for tight budgets or deadlines. You do not need a formal lab to do quality research—just the right tools and a clear plan.

UX designers must understand the needs and goals of potential users, their tasks, and context of use. User research will shape and define the guidelines for creating a product with great user experience.

Effective user research doesn’t have to cost a fortune. In fact, there are many low-cost methods available to designers, all of which will put a designer on the road to designing better products.

Net Promoter Score is a consumer insight method to track customer loyalty, but it falls short in many ways. Applying various user research methods gives a more complete picture of the user experience.

Discover why conversational UIs and voice apps are surging in popularity and learn how to design voice user interfaces (VUIs) for both mobile and smart home speakers.

Customer journey maps are a visual storytelling tool used to help designers empathize with users and identify actionable opportunities for providing a better user experience.

These 10 surprising UX books from various disciplines will broaden a designer's perspective and provide insight into diverse approaches to problem solving.

The relationship between art and design is often misunderstood, and although a design outcome can be artful, the process behind it is altogether very different.

Blog publishers hope to turn their blog into an effective sales and marketing tool. Here are some useful examples that show how to design a high-conversion funnel for a blog and make it a success.