UX and usability testing analysis is a critical skill. How do you go about collecting data and analyze results? Here’s a way to stay sane during the process.
User testing is easy and inexpensive and will substantially improve product designs. Insights from observing how people use a digital product are well worth it, as outlined in this six-step process.
A leading eCommerce site was losing customers and asked: How do you build a loyal customer base, boost engagement and reduce app uninstalls? The solution was designing a habit-forming experience.
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