Visual Identity

Showing 1-5 of 5 results
DesignIcon ChevronBrand Design

The Dos and Don'ts of a Rebranding Strategy

by Jordan DeVos

Rebranding requires a lot of strategy. Some companies have done it well, others have flopped. Learn what works and what doesn’t in this list of lessons gathered from those who have rebranded.

9 minute readContinue Reading
DesignIcon ChevronBrand Design

The Origins of Bad Logo Redesigns

by Micah Bowers

A logo redesign without controversy is like a workout with no sweat. It's possible, but is it impactful? We scrutinize high-drama logo updates and ask why they caught fire in the public arena.

9 minute readContinue Reading
DesignIcon ChevronTools and Tutorials

How to Create a Sketch Style Guide, Library, and UI Kit

by Yvette Solorzano

Sketch is a valuable, time-saving resource for any designer’s toolbox. Though not every designer chooses to do so, creating style guides in Sketch can make it even more of a time-saver.

7 minute readContinue Reading
DesignIcon ChevronUI Design

Use Your Inspiration – A Guide to Mood Boards

by Cameron Chapman

Finding inspiration for design projects is one thing. Organizing it into a cohesive base for creating a design that wows clients and users is an entirely different beast. The solution? Mood boards.

8 minute readContinue Reading
DesignIcon ChevronBrand Design

Brand Illustration 101: Visualizing the Narrative

by Micah Bowers

A brand is a promise. This article outlines how illustrations are being used to express brand value and how businesses are investing substantial time and resources into extensive brand illustration systems.

8 minute readContinue Reading

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