Visual

Color: It’s stunningly beautiful and maddeningly deceptive. Use this color theory field guide (with an infographic) to make lightning-quick color choices with unwavering confidence.

The right color palette encourages people to behave in ways designers want them to, while the wrong palette can turn visitors away before they take any action at all.

Good design is possible without understanding the principles of design. But it may take a lot of trial and error to create something that both looks good and creates an optimal user experience. 🔊

The letters used to construct our written languages have their own anatomical features. Here is a collection of lesser-known letter parts that every designer should be aware of (with an awesome infographic).

A vital part of creating an optimal user experience, visual hierarchy determines the order in which people take in and process information on a page, regardless of whether it’s digital or print.

The use of color in design can affect the emotions and moods of the people. Using colors wisely can improve UX and induce desired behaviors in significant ways.

Possibly with the exception of color, the typeface styles used in a design have a greater impact on the way a user perceives that design than virtually any other individual design element.

Learn about the evolution of design systems and how designers can adopt a holistic approach to systems thinking.

Because graphic design and visual design both focus on aesthetics, the line between the two disciplines is often blurred, especially when referencing digital designs (includes infographic).