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Whether we need a logo for an app, a startup, or brand positioning, following trends is not enough. A carefully considered design process is needed to design an impactful logo and brand.

Great designers help teams and stakeholders make better decisions by using questions to identify opportunities, reveal underlying needs, and understand user context—all of which lead to better designs.

Emojis are universal symbols of expression, transcending cultural and linguistic divides. As technology continues to advance, designers will be the ones to define the next evolution of human communication.

We’ve all picked up design projects that required us to deliver outstanding results under severe time constraints. This branding case study breaks down the process of how to accomplish it effectively.

Despite having many things in common, virtual, augmented, and mixed reality are not the same. Learn the essential differentiators and design considerations for these promising cousin technologies.

Dark-themed UIs can be dramatic, stylish, and elegant. But despite the many benefits, they come with a slew of challenges and potential pitfalls that every designer would be wise to keep in mind.

Designers love Sketch for its simplicity. They love it thanks to its plugins, which add numerous features. Here are 50 of the very best plugins for Sketch.

The top five reasons why creating a styleguide early is especially important for startups in spite of the inherent challenges.

Some designers make the mistake of designing products for their own vanity, focusing on the veneer instead of designing great UX. But designing for usability and delight brings greater benefits.