Web

In 2019, India’s largest airline went bankrupt, and its frequent flyers switched to a new platform. We examine the loyalty program design for InterMiles, a rewards platform focused on lifestyles.

Designers who focus on the business value of design will make themselves more indispensable to companies because businesses aren’t buying design; they are buying outcomes.

Even the sharpest designers need to explore new ideas, learn about new techniques, and draw inspiration from other creatives to stay on top. We present a list of the most prominent design conferences to consider attending in 2020.

There are millions of sites out there vying for attention and engagement. High-converting landing pages convert visitors into leads and help businesses reach their marketing and growth objectives.

Modern web animation technology has matured significantly. However, designers should tread carefully and only add animation to a website if it meaningfully enhances the user experience.

How do designers balance a website’s originality with its user-friendliness? Do they retreat to the safety of what is acceptable and risk the design falling flat, or implement a risky but unique design?

When is the most appropriate time to do a website redesign? This case study walks us through a website redesign for a high-end auto company and outlines key issues along the way.

Designers do not simply decorate, they create an experience of moving through content. There are various strategies available that align the client and team in creating content that will result in better designs.

Scannability is often an overlooked usability factor, but it is one of the most impactful. These UI design tips make it easy for designers to convert a brief visitor to a long-lasting user.