Investors and Funding

Pricing strategy is one of the most important functions that any business engages in. Prices are a foundational element of a company’s revenues—If managed carefully, they can generate high profits and consequently cash. But setting prices appropriately is tricky, and when mistakes are made, companies suffer.

In this article, Toptal Finance Expert Dalibor Pajic draws on his 15+ year career in corporate finance to outline seven practical examples of when pricing strategy plays a crucial role, with the aim of illustrating how pricing decisions can be approached in different situations. Pending

Consultants often struggle to find new, solid clients. We asked Steve Blank, the founder of the Lean Startup movement (and someone who has helped hundreds of companies get a better product to market faster and worked with dozens of consultants along the way) how consultants can attract clients.

Steve’s advice is a bit counter-intuitive. But it’s something that Toptal’s best consultants have already been doing for years.

With today’s rapid pace of technological progress, organizational change is perhaps more necessary than it ever has been. But change is hard. Countless studies show that more often than not, corporations fail to implement change successfully, losing money, time, and employee morale in the process.

Based on his 20+ years of international finance experience across a range of industries, and over a decade of experience as a CFO, Toptal Finance Expert Edwin Petersen outlines his thoughts on why change management often fails and how to get it right.

Burn rate is one of the simplest, yet most fundamental metrics that investors and startups focus on. It pertains to the total cash spend of the business per month, which demonstrates both growth progress and potential runway that the business has to survive. This article introduces the burn rate concept and the tactics that can be applied to optimize it.

It is quite common for financial reports to fall short of executives’ expectations. Accounting teams tend to focus on doing things the “right way” rather than asking readers of the financial statements what they want to see.

In this article, Toptal Finance Expert Scott Hoover demonstrates how to set up a chart of accounts and raise your organization’s financial reporting to the next level.

Rewards programs and sales incentive schemes are necessary for any business that operates outbound customer acquisition channels. They encourage certain behavior and that, if poorly constructed, can lead to perverse results and conflicting interests. Creating a holistic plan that stimulates positive company-wide behavior is an art that has huge benefits.

Startup investors are not benevolent creatures, they’re looking for certain signals that help to persuade them to part with their money. This guide, written from an investor’s perspective, intends to help startups understand the key areas to focus on and emphasize when raising money.