Revenue and Growth

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Hard Seltzer Industry: Unlikely to Fizzle Out

In 1994, Coors introduced Zima, a low-ABV beverage alternative to wine coolers. Ultimately, the product flopped. Yet, today there are more than 65 hard seltzers. What dynamics are driving the booming hard seltzer market?

11 minute readContinue Reading
Melissa Lin

Melissa Lin

Melissa has worked in ECM, tech startups, and management consulting, advising Fortune 500 companies across multiple sectors.

A Month in the Life: Interim CFO Roles and Best Practices

An interim CFO has, on average, six to eight months to complete the job set forth by the company, meaning the first 30 days will be critical to accomplishing the goals for the position and setting a good long-term strategy for the company.

8 minute readContinue Reading
Jen Banzaca

Jen Banzaca

Jen Banzaca has been a financial journalist for 16 years, covering topics from financial services trends, investing, hedge funds, regulatory issues and compliance best practices.

The State of the Music Industry in 2020

The music recording industry presents a great example of how businesses must continually transform and adapt to change. After piracy and unbundling drove 15 years of revenue decline, the global industry has returned to growth, primarily due to streaming.

9 minute readContinue Reading
Jimmy Stone

Jimmy Stone

Jimmy has executed and evaluated $1+ billion in debt, equity, and M&A transactions across a range of industries.

Starting an App Business the Right Way

Building an app-based business can be a daunting project: Within such a competitive space, how can you make your app stand out, attract and retain the right audience, and then monetize it?

9 minute readContinue Reading
Natasha Ketabchi

Natasha Ketabchi

Natasha transitioned to venture capital after a career in banking built in prestigious firms such as JPMorgan and ESM.

The Price Is Right: A Pricing Strategy Overview for Consumer Companies

Pricing your products appropriately is one of the keys to the success of your company. So why do entrepreneurs often treat it as an afterthought? What are some of the available pricing strategies and how should they be applied by startup entrepreneurs?

8 minute readContinue Reading
Natasha Ketabchi

Natasha Ketabchi

Natasha transitioned to venture capital after a career in banking built in prestigious firms such as JPMorgan and ESM.

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Education has rapidly evolved away from the red-brick schoolhouse model. About $7.0 billion was invested globally by VC funds into the edtech market in 2019. This is expected to grow 3x over the next decade. Where is the money going? What characteristics do new competitors need to be sustainable?

7 minute readContinue Reading
Steven Southwick

Steven Southwick

Steve Southwick is the CEO and founder of Pointful Education. He also advises startups and growth-stage companies on capital raising, mergers, and acquisitions.

Imperfect Harmony: An Overview of SoundCloud vs. Spotify

Not many industries have undergone the same level of transformation as the music industry - technology has changed every facet of the industry. File streaming has been nothing short of a revolution. What can be learned from Spotify vs. SoundCloud?

9 minute readContinue Reading
Natasha Ketabchi

Natasha Ketabchi

Natasha transitioned to venture capital after a career in banking built in prestigious firms such as JPMorgan and ESM.

Toptal Finance Expert

Neil Portus | CFA, CMA

Neil is a CFO for growth companies and a former equity analyst at Goldman Sachs in NY where he helped lead numerous transactions including Zipcar's $1.1 billion IPO. He was also an equity analyst at Barclays Capital & Lehman Brothers and began his career at a boutique investment bank (M&A, restructuring, debt financings). He's built his operational skills both as a startup founder and as the CFO of an East Africa-focused impact investment firm.
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