Price Elasticity 2.0: From Theory to The Real World
Price elasticity theory was once the haunt of classical economists, with loose applications in the real world. Today, companies such as Uber, with its sheer volume of data and surge algorithms, are able to continuously triangulate price elasticities in real time to manipulate demand, moment-to-moment.
This article introduces the fundamentals of price elasticity of demand theory before taking us back into the real world, where theory will meet both big data and consumer psychology to create new possibilities.
14 minute readContinue Reading
Orinola Gbadebo-Smith
World-class articles, delivered weekly.
Toptal Finance Experts
- Blockchain Consultants
- Business Management Consultants
- Business Plan Consultants
- Business Process Optimization Consultants
- Certified Public Accountants (CPA)
- Economic Development Consultants
- Equity Research Analysts
- Excel Experts
- Financial Benchmarking Consultants
- Financial Forecasting Experts
- Financial Modeling Consultants
- Financial Writers
- Fintech Consultants
- FP&A Consultants
- Fractional CFOs
- Fundraising Consultants
- FX Consultants
- Growth Strategy Consultants
- Integrated Business Planning Consultants
- Interim CFOs
- Investment Managers
- Investment Thesis Consultants
- Investor Relations Consultants
- M&A Consultants
- Market Sizing Experts
- Pitch Deck Consultants
- Private Equity Consultants
- Procurement Consultants
- Profitability Analysis Experts
- Real Estate Experts
- Restructuring Consultants
- Risk Management Consultants
- Small Business Consultants
- Supply Chain Management Consultants
- Valuation Specialists
- Venture Capital Consultants
- Virtual CFOs
- Xero Experts
- View More Freelance Finance Experts
Join the Toptal® community.